Twitter Launches Ephemeral Tweets Called 'Fleets' for All Users

Twitter today announced the worldwide launch of a new ephemeral tweet option called a "Fleet," which will last for 24 hours on the social network before disappearing. Much like stories on Instagram or Facebook, fleets are located at the top of the Twitter timeline.

twitter fleet example
Fleets have no retweets, likes, or public comments, do not show up in search or moments, and cannot be embedded on external websites. Prior to today's launch, the fleets feature was in testing in countries that include Brazil, India, South Korea, and Italy.

Twitter says that it hopes the addition of ephemeral tweets will help people feel more comfortable sharing casual thoughts and opinions without the pressure of gaining retweets and likes. In countries where fleets were tested, Twitter says that people talked more on Twitter and were more open to sharing what was on their minds.


Fleets can include photos or videos and can be customized with different background and text options. The feature can be accessed by tapping on the "Share" icon at the bottom of a tweet and then choosing the "Share in Fleet" option.

Short-lived content like fleets has been popular on other social networks. Snapchat was the first social network to implement ephemeral content, and since then, Facebook, WhatsApp, YouTube, and Instagram all have "story" option where content is deleted after 24 hours. Until now, Twitter has had no equivalent.

Fleets are rolling out today on iOS and Android, and will be available for everyone in the coming days. For MacRumors readers, make sure you're following the MacRumors Twitter account where we share news stories, interesting forum threads, fun facts and tidbits, and in the future, more casual fleets.

Tag: Twitter

Top Rated Comments

AngerDanger Avatar
16 months ago
In related news, I managed to hook up my printer directly to my paper shredder.
Score: 43 Votes (Like | Disagree)
MisterSavage Avatar
16 months ago
Great. Because we need "stories" in another application. :rolleyes:
Score: 11 Votes (Like | Disagree)
kalafalas Avatar
16 months ago
did the marketing department really not google "fleet" before launching this? My fellow gays know what I'm talking about....
Score: 10 Votes (Like | Disagree)
crawfish963 Avatar
16 months ago
Twitter needs to go the way of MySpace.
Score: 9 Votes (Like | Disagree)
macsplusmacs Avatar
16 months ago
OK Boomers.
Score: 6 Votes (Like | Disagree)
Kardinal1911 Avatar
16 months ago

did the marketing department really not google "fleet" before launching this? the gays know what I'm talking about....
I definitely thought about this and im not gay... but my brother had a few bottles under his sink... I never brought it up but now I know LOL
Score: 5 Votes (Like | Disagree)

Related Stories

twitter blue

Twitter Confirms Plans for 'Twitter Blue' $2.99 Monthly Subscription Service

Thursday May 27, 2021 3:29 pm PDT by
Twitter appears to have mistakenly confirmed its plans to launch a new subscription tier called "Twitter Blue," with the new purchase option now listed in the iOS App Store. Under In-App Purchases, there's now a "Twitter Blue" option that's priced at $2.99, though the feature does not appear to be live in the iOS app at this time. The Twitter Blue in-app purchase option was discovered by...
twitter super follows

Twitter Announces Upcoming 'Super Follow' Feature to Let Users Charge Followers for Content

Friday February 26, 2021 4:07 am PST by
In an attempt to reduce its dependence on advertising to generate revenue, Twitter has announced two new features coming to the social media platform later this year, including a "Super Follow" feature that will let users charge followers for access to exclusive content. According to Twitter, the additional content could include things like bonus tweets, access to a community group, video,...
Twitter Feature

'Twitter Blue' Subscription Announced, Launches in Canada and Australia First

Thursday June 3, 2021 7:16 am PDT by
Twitter has today announced "Twitter Blue," a new subscription service that features the ability to undo and bookmark Tweets, a reader mode, color theme options, and more. Twitter describes the new subscription as giving "access to exclusive features and perks that will take their experience on Twitter to the next level." Twitter Blue currently features: Bookmark Folders: A way to...
Twitter Feature

Twitter Now Supports Viewing and Uploading 4K Images on iOS

Wednesday April 21, 2021 12:47 pm PDT by
Twitter today announced that iOS and Android users are now able to view and upload 4K images when using the mobile Twitter apps. To view and uploaded images in 4K, Twitter users can opt for high-quality images under the "Data Usage" setting in the Twitter preferences. Time to Tweet those high res pics –– the option to upload and view 4K images on Android and iOS is now available for ...
Twitter Feature

Twitter Said to Re-Launch Verification Program Next Week

Friday May 14, 2021 5:37 am PDT by
Twitter will re-launch its long-awaited verification program next week, according to researcher Jane Manchum Wong. Twitter verification has been a mainstay of the social media platform since 2009. A blue checkmark by a user's name indicates that they are verified, helping observers to distinguish genuine notable account holders, such as celebrities, politicians, or organizations, from...
twitter verified featured

Twitter Resumes Verified Account Program, Previews New 'About' Tab on Profiles

Thursday May 20, 2021 8:59 am PDT by
Twitter today announced it will begin rolling out a new application process for account verification, allowing for qualifying individuals like government officials, journalists, athletes, and recognizable brands to apply for verified status. Verified accounts have a blue checkmark icon next to their Twitter name, helping people distinguish the authenticity of accounts that are of public...
Instagram Feature 1

Instagram Testing Support for Browser-Based Posting

Monday May 17, 2021 1:29 am PDT by
For as long as it's been around, Instagram has been a smartphone-oriented social network that doesn't extend to tablet devices and even lacks many basic features in its web browser incarnation, including the ability to post. However, that could be set to change, if a recently unearthed internal feature test ever goes public. Developer and leaker Alessandro Paluzzi has discovered Instagram...
Twitter Feature

Twitter Reportedly Working on 'Undo Send' Feature for Tweets

Friday March 5, 2021 2:27 am PST by
Twitter is actively exploring the possibility of bringing a rumored "Undo Send" feature to the social media platform, if a newly unearthed animation is anything to go by. Serial app de-coder Jane Wong discovered the feature animation, which adds a new "Undo" button to the usual dialog that confirms a tweet has been sent. The Undo button has a long oblong shape, which allows it to also...

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...