Apple Tested Ceramic Apple Watch Edition Two Years Before It Launched

The ceramic Apple Watch Edition dated back to 2014, despite the high-end model not launching until 2016 with the Apple Watch Series 2, according to newly-shared images of a prototype casing.

ceramic apple watch series 0 2
The images, shared on Twitter by the prototype collector known as "DongleBookPro," show a prototype white ceramic original Apple Watch casing that was manufactured in 2014. The device runs internal software for testing purposes and it was made long before the first release of watchOS, but it looks largely identical to the white ceramic Apple Watch Edition that launched in 2016.

ceramic apple watch series 0 3
The images of the 2014 prototype show that Apple had reached a far stage of development on the ceramic Apple Watch Edition, but for unclear reasons, the company elected to only offer the original Apple Watch Edition in 18-carat gold, and held back the ceramic casing to replace the gold version in the lineup when the Series 2 launched in 2016.

ceramic apple watch series 0 1
Apple marketed the ceramic white Apple Watch Edition as a high-end option starting at $1,249, owing to its extremely unique finish.

At the time, Apple lauded the ceramic casing as strong, light, and scratch-resistant, being four times as hard as the stainless steel finish, while also featuring a "pearly, lustrous finish" that is extremely resistant to scratches and tarnishing.

The process of creating the Apple Watch Edition case begins with a high-strength zirconia powder that's combined with alumina to achieve its rich, white color. Each case is then compression molded, sintered, and polished using a diamond slurry, which results in a remarkably smooth surface and an exquisite shine. With this precise level of workmanship, every Apple Watch Edition case takes days to make.

Apple introduced a white ceramic Apple Watch Edition with the Series 2, and went on to expand the ceramic options by introducing a gray version with the Series 3. While there was no ceramic Apple Watch Edition for Series 4 models, Apple revived the high-end white ceramic Edition model for the Series 5. With the latest Apple Watch Series 6, there is again no ceramic version, with the Edition models featuring a cheaper titanium casing only.

Some fans of the unique white finish hope to see a ceramic option for the upcoming Apple Watch Series 7, which is seemingly made more likely by the alternating availability of the model in recent years, but there is no word on whether such a casing will again become available with the launch of the Series 7 later this year.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

caliguy Avatar
22 weeks ago
How long did they test Apple Card?


Attachment Image
Score: 18 Votes (Like | Disagree)
HiVolt Avatar
22 weeks ago
I've only ever bought the Sport Aluminum ones. The "Premium" ones aren't worth the price.
Score: 16 Votes (Like | Disagree)
ouimetnick Avatar
22 weeks ago
I’ve never understood the idea behind a $1200+ ceramic or $18,000+ gold Apple Watch. It’s not like these are classic time pieces. They are obsolete with in 8-9 years, and they will not retrofit new internals inside of the old enclosure. Unless you are trying to flaunt your wealth or are insanely rich, it seems like a poor way to spend money.
Score: 14 Votes (Like | Disagree)
calzon65 Avatar
22 weeks ago
I love the Apple watch, especially for how much technology has been compressed into such a small space, but I don't think of luxury when I think of the Apple watch or any of the other similar watches (i.e., wrist computers). For luxury watches, I think of Rolex or Patek Philippe. Not because the exorbitant price, but for the intricate workings and finishes of those watches, which in some cases requires over 1,000 hours to create.
Score: 12 Votes (Like | Disagree)
Howard2k Avatar
22 weeks ago

The Safire used Apple Watch is not pure enough to be as scratch resistant as Safire in "real" watches.
Apple Watches are real, I can assure you. We have a whole forum dedicated to them here. I know it might seem like some crazy consoiracy theory, but they really do exist. Check your local Apple store, they will even sell you one.
Score: 9 Votes (Like | Disagree)
CWallace Avatar
22 weeks ago

The images of the 2014 prototype show that Apple had reached a far stage of development on the ceramic Apple Watch Edition, but for unclear reasons, the company elected to only offer the original Apple Watch Edition in 18-carat gold, and held back the ceramic casing to replace the gold version in the lineup when the Series 2 launched in 2016.
I expect that reason can be explained with two words: Jony Ive.

I would not be surprised if he wanted the gold to be the only launch Edition model and a "cheap" (at a tenth the price) ceramic model would be seem as "devaluing the brand".
Score: 8 Votes (Like | Disagree)

Related Stories

apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
apple watch 6s 202009

Apple Discontinues Apple Watch Series 6 as Series 7 Pre-Orders Begin

Friday October 8, 2021 7:03 am PDT by
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7. Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
apple watch series 7 mystery

Apple Once Considered Launching an 'Apple Watch Pro'

Friday October 29, 2021 2:21 am PDT by
Apple's plans for an "Apple Watch Pro" recently emerged, indicating that the company was considering a "Pro" moniker for a high-end smartwatch. According to files on an Apple Watch demonstration unit used in retail stores from 2015, Apple considered using the brand name "Apple Watch Pro" for some smartwatch models around the time of the Apple Watch's launch. The information was shared by...
apple watch pro

Retail Demo Unit Suggests Apple Considered 'Apple Watch Pro' Branding

Tuesday October 26, 2021 5:03 am PDT by
A file within an Apple Watch retail demo unit suggests that at some point, Apple considered using "Apple Watch Pro" branding for some models of its smartwatch. The file, shared by Apple Demo on Twitter, dated February 26, 2015, is contained within a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport. The image suggests that at some point,...
apple watch series 7

Apple Watch Series 7 Pre-Orders to Start This Friday, Available on October 15

Monday October 4, 2021 6:02 am PDT by
Apple today announced that pre-orders for the new Apple Watch Series 7 will start on Friday, October 8, with availability on Friday, October 15. While Apple announced the Series 7 alongside the iPhone 13 last month, the company didn't provide any information on availability besides saying it will be available "later this fall." The new Apple Watch will officially be available for pre-orders ...
Apple Watch 7 Pre order live feature

Apple Watch Series 7 Now Available for Pre-Order

Friday October 8, 2021 5:01 am PDT by
Apple is now accepting pre-orders for the Apple Watch Series 7 models through its online storefront and the Apple Store app. Pre-orders are available in more than 50 countries. There were no major design changes to the Apple Watch Series 7 as was rumored, but the new models feature a larger display with slimmer bezels and new 41mm and 45mm case sizes. Charging is 33 percent faster thanks...

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
MBA Mock White Front Blue

2022 MacBook Air Getting Major Display Upgrade With One Drawback

Friday December 3, 2021 3:01 am PST by
Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...