iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6

The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research.

iphone 12 lineup all
The ‌iPhone 12‌ lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series that launched in 2019, and almost the same as the ‌iPhone‌ 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the ‌iPhone 12‌ series is the first volume super-cycle ‌iPhone‌ in six generations of the device.

Counterpoint analysis explained that in the case of the ‌iPhone‌ 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the ‌iPhone 12‌ series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.

The volume super-cycle is expected to lead to record-breaking revenue with the average selling price for iPhones being at an all-time high. The impressive sales performance of the ‌iPhone 12‌ also gave Apple a record-high market share for April. It has also consistently achieved a record-high market share in the US since October 2020 and the trend is expected to continue.

Consumer preferences also changed between the ‌iPhone 11‌ and ‌iPhone 12‌ lineups. Consumers showed more interest in the iPhone 12 Pro Max, with a 29 percent share of sales, during the first seven months after its launch compared to the iPhone 11 Pro Max, which had a 25 percent share of sales. This is also one of the reasons for the ‌iPhone 12‌ series grossing 22 percent more revenue than the ‌iPhone 11‌ series in the first seven months after launch.

Sales in the United States accounted for 40 percent of global ‌iPhone 12 Pro Max‌ sales until April. The ‌iPhone 12 Pro Max‌ was supported by aggressive operator promotions, making it the best-selling device in the U.S. consistently since December 2020.

The ‌iPhone 12‌ series was also comparatively less affected in terms of sales by the global health crisis than the ‌iPhone 11‌ series, which saw reduced sales as customers held onto their devices more than usual. In addition, a large proportion of users who kept their previous smartphone due to uncertainty during the global health crisis last year upgraded to an ‌iPhone 12‌ once it became available.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

azentropy Avatar
7 months ago
Thanks to the 12 mini! I know this will get downvoted, but this is the first time in a long time Apple offered a smaller premium iPhone. There was some pent up demand for that although not as much as Apple apparently hoped for.
Score: 20 Votes (Like | Disagree)
Nimrad Avatar
7 months ago
Still after reading the article I have no idea what a supercl-cycle is.
Score: 15 Votes (Like | Disagree)
Scotticus Avatar
7 months ago
Whoa, MacRumors went a whole iPhone article without ******** on the Mini at all!
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
7 months ago
This is amazing! Congrats to Apple and iPhone!

Best product in this world ?

Number’s don’t lie.

Attachment Image
Score: 9 Votes (Like | Disagree)
architect1337 Avatar
7 months ago
People upgrading from the last 'super-cycle' from iPhone 6 / 6S to latest.
Score: 7 Votes (Like | Disagree)
greenbreadmmm Avatar
7 months ago
Coincidentally, I have never seen more carrier deals offering the phone for basically "Free" with trade in.
Score: 6 Votes (Like | Disagree)

Related Stories

iPhone 14 Mock Pill Blue Feature

iPhone 14 Pro Design Details Starting to Emerge

Wednesday January 12, 2022 2:10 am PST by
Key design elements of Apple's "iPhone 14 Pro" are beginning to emerge ahead of the device's expected unveiling in September. The iPhone 14 Pro and iPhone 14 Pro Max, which are expected to come in the same 6.1-inch and 6.7-inch display sizes as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to feature a refreshed design. Apple usually redesigns its flagship iPhone models every two to...
iphone 13 pro max display

iPhone 13 Pro Max Earns DisplayMate's Best Smartphone Display Award

Tuesday September 28, 2021 10:49 am PDT by
DisplayMate today awarded the iPhone 13 Pro Max with its "Best Smartphone Display Award." The device earned the company's highest-ever display performance grade of A+ and set or matched 12 of its smartphone display performance records. iPhone 13 Pro models feature a new Super Retina XDR display with ProMotion, which is Apple's branding for a variable refresh rate between 10Hz and 120Hz. This ...
iphone 13 display pro max

iPhone 13 Pro Max Has Exclusive Hidden Feature Apple Won't Tell You About

Wednesday October 6, 2021 2:06 am PDT by
It has emerged that the iPhone 13 Pro Max offers a new, exclusive feature that Apple has not promoted, according to tests performed by ChargerLAB. The iPhone 13 Pro Max is capable of considerably faster charging with up to 27W of power when connected to a USB-C power adapter with 30W of power or more. This is a significant boost over the iPhone 12 Pro Max's charging speeds, which was only...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iphone 13 iphone 13 pro cameras

Leaks Reveal Major iPhone 13 Camera Upgrades

Wednesday September 8, 2021 2:19 am PDT by
The upcoming iPhone 13 models will feature a large number of significant rear camera hardware upgrades, recent reports have revealed. All of the iPhone 13 models, including the 5.4-inch iPhone 13 mini, 6.1-inch iPhone 13, 6.1-inch iPhone 13 Pro, and 6.7-inch iPhone 13 Pro Max, are expected to offer sensor-shift stabilization on their Wide cameras to reduce camera shake, bringing over the...
iPhone 14 Mock Feature Pruple 2

iPhone 14 Pro and Pro Max Hole-Punch Displays to Be Supplied By LG and Samsung

Thursday December 23, 2021 2:58 am PST by
Next year's iPhone 14 Pro and iPhone 14 Pro Max will feature hole-punched LTPO OLED display panels supplied by Samsung and LG, according to Korean site The Elec. Rumors that the 2022 iPhone models won't have a notch started in March of this year, when Apple analyst Ming-Chi Kuo said they will instead adopt a hole-punch design, a design that Android devices have used for a few years now. The...
older iphones black

Deals: Woot's New Flash Sale Has Low Prices on Refurbished Previous Generation iPhones

Friday October 22, 2021 6:27 am PDT by
Woot today has a wide collection of refurbished previous generation iPhone models at record low prices, perfect for anyone in need of a new iPhone and willing to opt for one a few years old instead of the latest version. iPhones in this sale include iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link...
iPhone 13 Pro Light Blue Side Feature

You Could See Your Doctor Using an iPhone 13 Soon: Here's Why

Monday October 4, 2021 2:12 am PDT by
An iPhone 13 feature "will innovate patient eye care and telemedicine," according to a San Diego-based doctor who has found an unexpected use for one of the device's new abilities. Detailed in a post on LinkedIn, opthalmologist and digital health specialist Dr. Tommy Korn explained that he has been using the iPhone 13 Pro Max to take high-quality macro images of patients' eyes. The iPhone ...

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...