Tim Cook Attends Grand Opening of Apple Store in Downtown Los Angeles

Apple today celebrated the grand opening of its new retail store at the historic Tower Theatre in Downtown Los Angeles, and Apple's CEO Tim Cook and retail chief Deirdre O'Brien were both in attendance for the occasion.

apple tower theatre tim cook
Other notable individuals in attendance included YouTubers such as Justine Ezarik (iJustine), who shared the photos above, and Brian Tong.

As usual, Cook posed for photos with attendees and celebrated alongside retail employees as the first customers entered the store.


Apple Tower Theatre is one of Apple's most significant restoration projects to date. Apple said it collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater, which was designed in 1927 by renowned motion-picture theater architect S. Charles Lee.

Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and from 11 a.m. to 7 p.m. on Sunday.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

StupidOpinion Avatar
58 months ago
iJustine is perhaps the biggest apple shill in the universe
Score: 34 Votes (Like | Disagree)
HeavenDynamic Avatar
58 months ago
Had the chance to speak briefly to Tim while he was in Paris a few years ago. Very friendly and open guy!
Score: 24 Votes (Like | Disagree)
Wildkraut Avatar
58 months ago
Apple is mutating from a tech company to a company for fashion victims.
Score: 22 Votes (Like | Disagree)
BWhaler Avatar
58 months ago
I hate to be a hater, but it’s an accurate characterization:

iSimp
Score: 15 Votes (Like | Disagree)
satchmo Avatar
58 months ago
The nearly 40 year old woman who acts like a 19 year girl. I wouldn’t doubt if the majority of her followers are teenage boys.
Score: 14 Votes (Like | Disagree)
blazerunner Avatar
58 months ago

Apple is mutating from a tech company to a company for fashion victims.
It's always been like that. It was at it's worst when the iPod was really popular back in around 2004/05 with the dancing silhouette commercials. People were (and still are) easily influenced. I remember subways in Toronto would be filled with people with white headphones. You knew they had an ipod. It got so bad, people didn't really even know that alternatives existed (back then Cowon MP3 players were way better). Apple furthered this (very subtle) brainwashing via their evangelical marketing (thanks to Guy Kawasaki) and running with the term 'podcast', although not invented by them, this led people to believe that only apple devices could play internet radio streams.

There's been a loooooot of manipulation of the public by Apple over the years. Nothing illegal, but they've definitely had a hand in cultural influence.
Score: 11 Votes (Like | Disagree)