Facebook to Launch Podcast Publishing Platform Next Week

Following in the footsteps of Apple and Spotify, Facebook will launch its own podcast platform offering next week, based on emails seen by The Verge.

Podcasts Listening facebook
According to the messages, which were sent to podcast page owners, Facebook will roll out the podcast service on June 22, and content creators will be able to link their show's RSS feed to Facebook, which will generate News Feed posts for all subsequent episodes.

"Facebook will be the place where people can enjoy, discuss, and share the podcasts they love with each other," said the company in the emails.

Podcast episodes will appear in a forthcoming "Podcasts" tab, which was teased by the company in April. Facebook will also offer podcast creators an optional feature that lets listeners create clips of shows of up to one minute in length for sharing.

Facebook isn't asking for a cut of any revenue that podcasters generate, but the terms of service state that Facebook reserves the right to make "derivative works" with content distributed on its platform.

The move follows growing interest in podcasts as another potential market of original content, with Apple recently launching its own paid subscriptions service in the Podcasts app. Apple takes 30% of all subscription revenue that creators generate in their first year on the platform, and after that, Apple takes a 15% cut.

Spotify has invested heavily in deals to exclusively distribute podcast shows in recent years, and offers a similar podcast subscription feature to Apple, except the streaming service doesn't collect revenue on any of the content it hosts.

Top Rated Comments

macduke Avatar
17 weeks ago
No Facebook stop.
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving Avatar
17 weeks ago
Nice try to collect consumer's data lol, the first thing Facebook needs to understand is how important privacy is.

Facebook - I'll give you a headstart.



Runaway, people! don't fall for it.
Score: 13 Votes (Like | Disagree)
jonnysods Avatar
17 weeks ago
Honestly I'm surprised they haven't don't this earlier. As a horrific data mining and privacy sucking monster, this is a smart move by Facebook. I do look forward to a day where the company doesn't exist however.
Score: 8 Votes (Like | Disagree)
cube4ever Avatar
17 weeks ago
Zawinski's law 2021: Every platform attempts to expand until it can host podcasts.
Score: 7 Votes (Like | Disagree)
yadmonkey Avatar
17 weeks ago
I wonder who they will buy. Facebook has shown that they are willing to censor non-extreme speech on their platform, so I wonder what kind of principled podcaster would sign with them.
Score: 5 Votes (Like | Disagree)
LFC2020 Avatar
17 weeks ago
Can’t wait to use scumbook new scumcast, not!!!?
Score: 4 Votes (Like | Disagree)

Top Stories

spotify vs apple podcasts feature

Spotify Set to Rival Apple Podcasts Subscriptions With New Service That Won't Charge Content Creators

Friday April 23, 2021 4:25 am PDT by
Apple this week announced a new subscription feature coming to the Podcasts app in May that will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month. Publishers will be able to set their own pricing, but Apple will reportedly take a 30% of subscription revenue that creators generate in their first year on the...
Amplifipodcastpyramid V5

Apple Podcasts Now Lists 2 Million Shows, But Almost Half of Those Titles Have Only Three or Fewer Episodes

Wednesday April 7, 2021 2:10 am PDT by
According to the latest podcast analytics, Apple's Podcasts platform recently surpassed 2 million titles, however almost a quarter of those shows have only published one episode, suggesting the numbers are inflated by so-called "once-and-done" podcasts. Breaking down the latest statistics provided by Podcast Industry Insights, industry advisor Amplifi Media found that 26% of listed podcasts...
Apple Podcast Alternate

Podcasts+ Could Be Apple's Next Subscription Service

Sunday February 7, 2021 9:49 am PST by
Apple is widely believed to be preparing to launch a new podcasts subscription service, according to a variety of reports. Apple already has a popular Podcasts app and maintains a podcast distribution service on its Mac and iOS platforms, but the company has attempted to monetize it to date. By creating a paid podcasting service, Apple could potentially lure podcast creators with the...
Apple Podcast Alternate

Apple Developing Podcast Subscription Service to Better Compete With Spotify

Friday January 15, 2021 9:41 am PST by
Apple is considering launching a new subscription service that would be focused on podcasts, according to unnamed sources that spoke to The Information. The service would charge people to listen to podcasts. By creating a paid podcasting service, Apple could potentially lure podcast creators with the promise of more money, stealing them away from other platforms like Spotify, SiriusXM, and...
spotify vs apple podcasts feature

Spotify Poised to Surpass Apple Podcasts in U.S. Listeners This Year

Tuesday March 2, 2021 11:14 am PST by
Spotify has been making inroads in the podcasting market over the course of the last few years, ramping up its original podcast offerings and making major acquisitions like Gimlet Media, Parcast, and Anchor, as well as scoring key deals such as the rights to the popular Joe Rogan Experience podcast. Spotify's efforts may be paying off, according to a new forecast shared today by eMarketer...
Apple Podcast Alternate

Apple Announces Apple Podcasts Subscriptions

Tuesday April 20, 2021 10:18 am PDT by
Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
Apple Podcasts iOS 14 5

Apple Will Keep 15 to 30% Cut of Podcast Subscriptions

Tuesday April 20, 2021 12:59 pm PDT by
Apple today announced a new podcasts subscription feature that's coming to the Podcasts app. Podcast subscriptions will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month. Publishers will be able to set their own pricing, but according to Recode, Apple plans to take a cut. Apple will collect 30 percent of...
Podcasts Feature

Apple Podcasts Subscriptions Launching on June 15

Wednesday June 9, 2021 10:10 am PDT by
Apple will make Podcasts subscription options available starting on Tuesday, June 15, Apple said today in an email that was sent out to podcasters (via The Verge). Support for Podcasts Subscriptions was introduced with the iOS 14.6 update, but in late May after releasing the update Apple said that the rollout of the feature would be delayed until June to make sure that the "best experience"...
spotify podcasts

Spotify Announces Podcasts Subscription Service to Rival Apple Podcasts

Tuesday April 27, 2021 7:50 am PDT by
As was rumored last week, Spotify today announced a new paid subscription platform for podcasts. The service will begin rolling out in the United States today and then expand internationally in the coming months (via Variety). The announcement comes exactly one week after Apple announced its own Apple Podcasts subscription platform at the "Spring Loaded" event. The new Spotify feature...
Apple Podcast Alternate

Apple Inks Deal for Siegfried & Roy Podcast

Tuesday April 27, 2021 2:57 pm PDT by
Apple has signed a deal for a podcast focusing on pop culture icons Siegfried & Roy, reports Deadline. This will be one of Apple's first exclusive, original podcast offerings. The Siegfried & Roy podcast will be exclusive to the Apple Podcasts app, and it comes as Apple is making a push into original podcast content. Apple recently announced plans to allow podcasters to collect subscription...