Reminder: New Apple Watch Pride Bands Available at Apple Stores Starting Today

Last week, Apple introduced two new Pride Edition Apple Watch bands. In addition to online orders through Apple.com, the new bands are also available to purchase at physical Apple Store locations starting today.

apple watch braided pride band 2021
Priced at $99, the Pride Edition Braided Solo Loop weaves together the original rainbow colors with those drawn from various Pride flags, according to Apple. For $49, the Pride Edition Nike Sport Loop features a nylon weave with reflective rainbow yarn inspired by the Pride flag, which is designed to shimmer when light strikes it.

The first online orders of the new Pride bands are beginning to arrive to customers, including MacRumors reader Harry.


The Braided Solo Loop is compatible with the Apple Watch Series 4 or newer, while the Nike Sport Loop is compatible with the Series 3 or later.

The watchOS 7.5 software update released this week includes a new Pride Woven watch face that matches the design of the Pride Edition Braided Solo Loop. With the rotation of the Digital Crown, the colorful threads on the watch face infinitely scroll and animate with a raise of the wrist. Apple has included an App Clip code on the band's packaging for easy access to the watch face with an iPhone running iOS 14.3 or later.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

Ion-X Avatar
54 months ago

This year’s pride band looks… messy
The braided one includes additional colors:
- Black for the Black community
- Brown for the Hispanic / Latinx community
- Pink, light blue, and white for the trans community

That’s why it has more colors.

If you just want the regular rainbow, they are also offering that style of band (not pictured here).

Edit: Really? Downvotes on a post explaining why the band was designed the way it was?
Score: 29 Votes (Like | Disagree)
kaycrystal626 Avatar
54 months ago
$99! No thanks.
Score: 27 Votes (Like | Disagree)
calstanford Avatar
54 months ago
Mine arrived a day early here. Love it.



Attachment Image
Score: 25 Votes (Like | Disagree)
H.E. Pennypacker Avatar
54 months ago
That is pricey!
Score: 14 Votes (Like | Disagree)
Dwalls90 Avatar
54 months ago

$99! No thanks.
All braided solo loops are $99. You aren't paying a premium for these colors or patterns.
Score: 13 Votes (Like | Disagree)
4filth Avatar
54 months ago

Being gay compulsary to buy them? Why name them Pride? This is not homophobic comment btw. Does it have Pride written anywhere just in case regular folks are interested?
What exactly is meant by the word “regular” here? Cause it can’t be straight, right? Seeing as this is not a homophobic comment and all.
Score: 10 Votes (Like | Disagree)