Survey Finds 60% of iOS Device Owners Will Buy AirTag, Blue Is Most Popular iMac Color, and More

The Blue 24-inch iMac is the most popular color, a significant number of AirTag users intend to track pets and people, and most users want to stick with the Lightning port, according to the findings of an extensive survey by SellCell.

m1 imac colors
SellCell's Apple 2021 New Products Survey offers insights into consumer behaviors and thoughts about Apple's latest devices, including AirTags, the 24-inch ‌iMac‌, and the iPad Pro, as well as what customers want from future Apple devices. SellCell surveyed over 3,000 iPhone and iPad owners, aged 18 years or older, based in the United States to gather its data.

Only 14 percent of respondents intended to buy the 24-inch ‌iMac‌ with the M1 chip. Among 24-inch ‌iMac‌ buyers, Blue is the most popular color option, with 33.4 percent, Silver the second most popular with 30.1 percent, and then Green with 13.4 percent. The least popular color options are Yellow with 6.8 percent, Pink with 4.1 percent, and Orange with 3.3 percent. This suggests that the majority of ‌iMac‌ customers are not interested in most of the new color options.

61 percent of ‌iPhone‌ and ‌iPad‌ users intend to buy an ‌AirTag‌. 54 percent feel that the ‌AirTag‌ is a good deal, while 32 percent feel it is reasonably priced. Just 14 percent feel that it is overpriced. Among ‌AirTag‌ buyers, 57 percent are opting for the $99 four-pack option, with the other 43 percent buying them individually for $29, showing a fairly even split.

42.4 percent of ‌AirTag‌ buyers intend to track their keys, 34.8 percent intend to track pets despite Apple disavowing this, 30.6 percent want to track luggage, 25.8 percent intend to track bikes, and 23.3 percent want to track their purse or wallet. Other popular intended uses include tracking AirPods cases, children, vehicles, drones, partners, and TV remotes.

24.9 percent of respondents intend to buy the new ‌iPad Pro‌ with the ‌M1‌ chip. In spite of the Liquid Retina XDR mini-LED display on the 12.9-inch model, 66 percent of respondents intend to buy the smaller 11-inch model, which has the same LED display as the previous generation model.

Looking to the future, a massive 82 percent of respondents want to see Face ID authentication added to future iMacs and MacBooks. For Apple's upcoming ‌iPhone‌ 13 lineup, 21 percent want the return of Touch ID. 17 percent desire a 120Hz ProMotion display and 15 percent want a smaller notch or a notch-less design. 12 percent think that the return of a power adapter included in the box is the most important potential feature.

Interestingly, only five percent of respondents want a smaller, more compact ‌iPhone‌, just one percent want a foldable design, and there also seems to be little appetite to move to USB-C, with only 0.8 percent wanting the removal of the Lightning port.

Related Roundups: iMac, iPad Pro
Related Forums: iMac, iPhone

Popular Stories

maxresdefault

No iOS 19: Apple Going Straight to iOS 26

Wednesday May 28, 2025 11:56 am PDT by
With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26. Subscribe to the MacRumors YouTube channel for more videos. iOS 26 will be accompanied by...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 12 New Features

Tuesday May 27, 2025 9:10 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
Generic iPhone 17 Feature With Full Width Dynamic Island

iPhone 17 Display Sizes: What to Expect

Thursday May 29, 2025 11:38 am PDT by
Apple's iPhone 17 lineup will include four iPhones, and two of those are going to get all-new display sizes. There's the iPhone 17 Air, which we've heard about several times, but the standard iPhone 17 is also going to have a different display size. We've heard a bit about the updated size before, but with most rumors focusing on the iPhone 17 Air, it's easy to forget. Display analyst Ross...
28 years later iphone 1

Filmmakers Used 20 iPhones at Once to Shoot '28 Years Later'

Friday May 30, 2025 7:27 am PDT by
Sony today provided a closer look at the iPhone rigs used to shoot the upcoming post-apocalyptic British horror movie "28 Years Later" (via IGN). With a budget of $75 million, Danny Boyle's 28 Years Later will become the first major blockbuster movie to be shot on iPhone. 28 Years Later is the sequel to "28 Days Later" (2002) and "28 Weeks Later" (2007), which depict the aftermath of a...
macOS 26 visionOS Inspired Feature

macOS 26 Rumored to Drop Support for These Five Macs

Thursday May 29, 2025 5:31 am PDT by
The next major version of macOS, now dubbed "macOS 26," is rumored to drop support for several older Intel-based Mac models currently compatible with macOS Sequoia. According to individuals familiar with the matter cited by AppleInsider, the following Macs will not be supported by the next version of macOS: MacBook Pro (2018) iMac (2019) iMac Pro (2017) Mac mini (2018) MacB...
iOS 26 Mock Rainbow Feature

With iOS 18 Jumping to iOS 26, Will Apple Renumber iPhones Too?

Thursday May 29, 2025 1:59 pm PDT by
With the next-generation version of iOS and other 2025 software updates, Apple is planning to change its numbering scheme. Rather than iOS 19, which would logically follow iOS 18, Apple is instead going to call the update iOS 26. Apple plans to use 26 across all of its platforms (the number representing the upcoming year), which will presumably be less confusing than having iOS 19, macOS 16,...
iPhone Top Left Hole Punch Face ID Feature 2

Apple Rumored to Redesign the iPhone Every Year Through to 2027

Tuesday May 27, 2025 5:17 am PDT by
Apple is reportedly preparing to implement significant iPhone hardware redesigns each year for the next three generations. According leaks from the Chinese supply chain disclosed by Weibo user "Digital Chat Station," Apple plans to carry out a series of phased industrial design changes affecting different parts of the iPhone across three consecutive years: 2025, 2026, and 2027. The changes...

Top Rated Comments

SactoGuy18 Avatar
53 months ago
I still think Apple should have offered a Space Gray color for the new iMac. That would have sold in big numbers.
Score: 27 Votes (Like | Disagree)
orbital~debris Avatar
53 months ago
I'm quite fancying the Yellow and Orange colourways… but that Green, in certain shots, seems chosen to evoke the Bondi Blue of the original iMac – making it very hard to choose.

I love that Steve Jobs' "The back of our computer looks better than the front of their computers" quote still applies!
Score: 24 Votes (Like | Disagree)
AngerDanger Avatar
53 months ago

I still think Apple should have offered a Space Gray color for the new iMac. That would have sold in big numbers.
Or maybe even a matte black.



Attachment Image
Score: 16 Votes (Like | Disagree)
thejadedmonkey Avatar
53 months ago

there also seems to be little appetite to move to USB-C, with only 0.8 percent wanting the removal of the Lightning port.
Did they ask about the removal of the lightning port, or the replacement of it with USB-C? Because there's a huuugggeee difference between that.

Only 0.8% wanting USB seems rather low. But 99.2% of people being against going "portless" seems about right to me.
Score: 16 Votes (Like | Disagree)
Lemon Olive Avatar
53 months ago

Just for grins, put a white bezel on that render.
Careful what you ask for...


Attachment Image
Score: 15 Votes (Like | Disagree)
Justin Cymbal Avatar
53 months ago
I ordered a four pack of AirTags from Amazon and they got delivered today!

I also ordered the blue iMac to replace my 27 inch iMac that I bought in 2014- says it’s going to get delivered between May 21 and May 27! Can’t wait to test out Apple’s new M1 processor!
Score: 13 Votes (Like | Disagree)