Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products.
MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling authorized resellers and dealers in a memo obtained by MacRumors to ensure that their "systems, warehouses, and processes are in place and able to receive and ship the two serial number formats."
The reminder from Apple to its authorized partners comes less than a week from when the company will hold its "Spring Loaded" event on Tuesday, April 20. That event is expected to headline the launch of new iPad Pros with mini-LED displays and possibly the company's AirTags tracker's long-awaited release.
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Tuesday September 2, 2025 1:50 pm PDT by Joe Rossignol
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Thursday September 4, 2025 7:38 am PDT by Tim Hardwick
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
I'd think there is probably some scam going on where people somehow scam Apple by providing serial numbers for devices that they don't own. With this change, it should be impossible to figure out the serial number of an existing device unless you have that device in your hands. So a repair shop cannot charge Apple for replacing a motherboard under warranty for a device that was never in the repair shop.
I'd think there is probably some scam going on where people somehow scam Apple by providing serial numbers for devices that they don't own. With this change, it should be impossible to figure out the serial number of an existing device unless you have that device in your hands. So a repair shop cannot charge Apple for replacing a motherboard under warranty for a device that was never in the repair shop.
I can see two immediate benefits (to Apple at least)
1) counterfeit products being sold with genuine serial numbers - when the end user looks up the serial number everything checks out. Think Facebook marketplace “AirPods”.
2) iMessage and FaceTime are tied to serial numbers. It’s quite common in the hackintosh scene to generate a serial number that will allow it to work.
Well that sucks for IT Support and Infosec. I often need details about a Mac and providing the Serial Number at EveryMac helps: https://everymac.com/ultimate-mac-lookup/
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
