For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the tradition with "#AppleEvent" during the September iPad Air and Apple Watch event and has maintained it since.
For its upcoming event on April 20, the hashflag mimics the colorful event logo used on Apple's invitations and other promotional materials for next week's event.
Bloomberg has reported that Apple plans to showcase a new high-end 12.9-inch iPad Pro with a mini-LED display, performance that is on-par with the M1 Apple silicon, and improved support for accessories such as external monitors. Apple is also rumored to be launching its long-awaited AirTags tracker, which could see its debut at the event.
Wednesday March 11, 2026 7:05 am PDT by Joe Rossignol
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes.
New Emoji
Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Thursday March 12, 2026 6:10 am PDT by Joe Rossignol
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026.
"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
The 2018 iPad Pro is more than enough for every iPad app in the App Store. Apple really needs pro apps for the iPad to make the “Pro” iPad relevant in the post-M1 world.
