Apple's April 20 Event Page Offers Up Morphing AR Logo

Apple's first 2021 event, "Spring Loaded," is set to take place on Tuesday, April 20. Apple has designed a special multi-colored logo for the occasion, and if you visit the Events website on an iPhone or iPad, you can see an augmented reality version.

apple ar logo event
Just tap on the colorful Apple logo on the page to open Apple's AR viewer, where you can scan the room and see the shifting logo in action. You can also view it in "Object" mode to see how it moves, with the Apple portion and the leaf swirling away from one another.


Apple often creates interesting graphics for its events and has used the morphing augmented reality logo in the past.

Apple's "Spring Loaded" event will be digital only and will be livestreamed in the Apple TV app and on the events page, but those who cannot attend can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

The event is expected to see the launch of new iPad Pro models, a new iPad mini, and perhaps the AirTags that have long been in the works. Apple could also surprise us with new Macs, though those may be slated for launch later in the year.

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars [Updated]

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's License Feature in Apple Wallet App Launches in Another U.S. State

Thursday October 23, 2025 7:44 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...

Top Rated Comments

darthbane2k Avatar
59 months ago
Really going to need to see a better practical use case of AR than this from Apple. It’s been years now and I’m still not convinced
Score: 12 Votes (Like | Disagree)
mi7chy Avatar
59 months ago

Why are companies like Apple hell bent on AR nonsense? It will never become mainstream and go the way of 3D Blue-Ray and 3D TVs. It might find niche but limited uses though.
Give us some true innovative next level stuff.
Most AR implementations are dumb and gimmicky. Maybe Apple will do to Apple Maps what Google has done to Google Maps with indoor and outdoor AR navigation cues.

https://blog.google/products/maps/redefining-what-map-can-be-new-information-and-ai

Score: 6 Votes (Like | Disagree)
Anson_431 Avatar
59 months ago
Apple pencil maybe? (just a general feeling)
Score: 6 Votes (Like | Disagree)
trip1ex Avatar
59 months ago
AR goggles? Or just more iPad Pro AR stuff.
Score: 5 Votes (Like | Disagree)
TravelsInBlue Avatar
59 months ago
They’re still trying to make AR happen?
Score: 5 Votes (Like | Disagree)
mazz0 Avatar
59 months ago
Well that’s disappointing. However much Apple want it to be, AR just isn’t interesting.
Score: 5 Votes (Like | Disagree)