The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.
2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.
This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Wednesday February 18, 2026 9:29 am PST by Joe Rossignol
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
Well that certainly doesn’t include me ? I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
