The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.
2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.
This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring.
From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades.
There will be Apple Watch updates, faster Vision...
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices.
In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color."
Below, we recap key changes rumored for the iPhone 17 Pro models:
Aluminum frame: iPhone 17 Pro models are...
Monday August 25, 2025 4:22 am PDT by Tim Hardwick
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.
Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.
We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Sunday August 24, 2025 12:40 pm PDT by Joe Rossignol
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman.
Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber.
Given that the iPhone 17 Air is expected to have ...
Tuesday August 26, 2025 9:01 am PDT by Juli Clover
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend.
At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
Wednesday August 20, 2025 6:44 am PDT by Tim Hardwick
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Tuesday August 26, 2025 4:17 pm PDT by Juli Clover
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Tuesday August 26, 2025 4:05 am PDT by Tim Hardwick
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes.
The fourth‑generation AirPods offer useful clues to Apple's design cues for ...
Well that certainly doesn’t include me ? I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
