The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.
2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.
This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.
The all-new MacBook Neo has been such a hit that Apple is facing a "massive dilemma," according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan.
In the iPhone 16 Pro models, the A18 Pro chip has a 6-core GPU. During the chip manufacturing process, however, sometimes a CPU or GPU core can turn out to be faulty. Rather than discarding the leftover A18 Pro chips with...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
NASA has shared three incredible photos shot on the iPhone 17 Pro Max by astronauts during the Artemis II mission to the Moon.
Shot on iPhone 17 Pro Max (Wiseman)
In February, NASA announced that the iPhone had been fully qualified for extended use in orbit, with reports indicating that each of the four crew members aboard the Orion are equipped with an iPhone 17 Pro Max for personal photos...
Apple appears to be quietly updating some apps, based on curious new update notes that have appeared on the App Store.
Over the last week, some app updates have included notes that suggest the update is coming from Apple rather than an app developer. "This update from Apple will improve the functionality of this app. No new features are included," reads the description.
Some of the apps...
Apple plans to ask the United States Supreme Court to weigh in on the App Store fee restrictions and contempt of court ruling levied against it in the ongoing Epic Games vs. Apple legal battle.
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As of April 1, payment processing is no longer available for purchases made across the App Store and other Apple services in Russia, according to Apple.
In a new support document, Apple said new purchases, in-app purchases, and subscription renewals are no longer available in Russia unless a user already has funds in their Apple Account balance, which can continue to be used.
This change...
Well that certainly doesn’t include me 😅 I spent 0$ cuz anything I am remotely interested in changed to subscription models and I am like big NOPE. For instance I am glad I bought Pillow and Ad Guard a few years ago and they didn’t force me to use their subscription model yet
