Apple Shares 'Fumble' Ad Highlighting iPhone 12 Ceramic Shield
Apple today shared a new ad that focuses on the iPhone 12's durability, specifically highlighting the Ceramic Shield display, which is meant to be tougher than standard smartphone glass.
In the ad, a woman's iPhone 12 slips out of her hand and she fumbles with it for several seconds before it flies out of her grip and lands on the ground, coming away unscathed.
"iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's the iPhone," reads the video's caption.
All of the iPhone 12 models feature Ceramic Shield OLED displays, which Apple says offers four times better drop protection than was available with prior iPhone models.
The Ceramic Shield material, which comes from Corning, is made by infusing nano-ceramic crystals into glass to improve durability. Though the Ceramic Shield seems to be better able to withstand drops than prior iPhone display technology, it is still prone to scratching.
Top Stories
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow.
Apple has gradually increased its adoption of OLED...
Apple today shared a new video in its ongoing "Shot on iPhone 12 - Everyday Experiments" series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals.
"Full Bloom," as the name suggests, features flowers, and Apple says that it's meant to "celebrate spring's colors, life, and growth with the iPhone 12."
As with other "Everyday Experiments"...
Apple plans to adopt OLED display technology in "some" iPad models next year, following the recent adoption of mini-LED technology in its highest-end 12.9-inch iPad Pro, according to a report from Korea's ETNews.
The report, citing industry sources, claims that Apple will use OLED displays instead of LCDs in some iPad models starting in 2022. The report doesn't specify which iPad models...
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors.
Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models.
YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...
Samsung is planning to begin making low-temperature polycrystalline oxide (LTPO) thin-film transistor (TFT) OLED displays for Apple beginning in the first half of 2021, according to a new note by research firm UBI Research shared by The Elec.
Samsung plans to convert its current low-temperature polycrystalline silicon (LTPS) TFT OLED display manufacturing for the new technology as Apple...
Amid a spate of rumors in recent months about Apple's plans for a mixed reality headset and AR glasses, videos of Samsung's plans for its own AR glasses have purportedly leaked online (via The Verge).
A leaker known as "WalkingCat" has shared seemingly official Samsung concept videos that depict "Samsung Glasses Lite" and "Samsung AR Glasses." Samsung Glasses Lite give the illusion of a 2D ...
Snap is designing a new set of "Spectacles" smart glasses that have augmented reality capabilities, reports The Information. Snap has sold several versions of its Spectacles, but current options do not have AR features and are instead equipped with a camera for uploading content to social network Snapchat.
The augmented reality Spectacles will be aimed at developers and creators rather than...
Apple today announced it is awarding its longtime iPhone, iPad, and Apple Watch glass supplier Corning an additional $45 million from its Advanced Manufacturing Fund, building on its $200 million award in 2017 and $250 million award in 2019.
The combined $495 million investment will support Corning's ongoing research and development into "state-of-the-art glass processes, which led to the...
iPhone 13 models slated for release later this year will "likely" feature a fingerprint scanner embedded under the display for authentication, in addition to Face ID, according to Barclays analyst Andrew Gardiner and three of his colleagues.
In a research note shared with MacRumors today, the analysts added that iPhone 13 models will feature a smaller notch and that the LiDAR Scanner will...
Top Rated Comments
Ground: I will shapeshift to a fluffy cloud of dirt