As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.
Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."
Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.
PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.
A PC is built for the user. They can run whatever software and games users want to run and accommodate all plug-ins you love. The possibilities are endless with a PC versus Apple's rigidly controlled walled garden.
Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.
They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.
It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.
Thursday August 26, 2021 11:11 am PDT by Juli Clover
Classic puzzle game Myst has been revived on the Mac and an optimized version of the title is now available for M1 Macs.
Cyan has undertaken a rework of the game that takes advantage of Metal 2.1 and AMD FidelityFX Super Resolution for a 50 percent performance boost on M1 Macs that does not impact game quality.
Myst for M1 Macs features improved modeling, textures, and dynamic lighting...
Wednesday October 13, 2021 1:33 pm PDT by Juli Clover
Astropad today announced the launch of new software for the Luna Display, with the 5.0 update introducing support for Windows PCs.
The Luna Display is a little dongle that's designed to allow an iPad or a Mac to be used as a secondary display for a main Mac machine. It's similar to Sidecar, but works with both Macs and iPads.
Luna Display users who own a USB-C version of the dongle can...
Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.
The video starts out by saying that many Apple fans only care about Apple...
A YouTuber has successfully made the M1 Mac mini 78% smaller and added MagSafe in a unique DIY project, highlighting Apple's iterative approach to the current entry-level Mac mini ahead of the expected launch of a redesigned high-end model.
When Apple introduced the M1 Mac mini in November 2020, it retained the exact same unibody design that the company has used since 2010. Subsequent teardow...
Thursday December 2, 2021 9:43 am PST by Joe Rossignol
Amazon today announced that its Elastic Compute Cloud (EC2) service is now offering a "preview" of M1 Mac mini instances in the Amazon Web Services (AWS) regions of U.S. East and U.S. West, with other regions to be available when the instances are fully released.
An "instance" is a virtual server available for rent through Amazon's EC2 service for running apps on AWS infrastructure....
Thursday March 10, 2022 7:30 am PST by Joe Rossignol
Apple plans to launch a series of Macs with M2 chips based on TSMC's 4nm process later this year, according to Taiwanese publication DigiTimes. This advancement should allow for continued performance and power efficiency improvements.
"TSMC's 4nm process will also build Apple's M2 chip that will power the new Mac series slated for launch in the second half of this year," the report claims. ...
Tuesday December 21, 2021 10:55 am PST by Sami Fathi
While Apple is rapidly transitioning its Mac lineup from Intel processors to its own Apple silicon, it's worth highlighting as 2021 wraps up that the relationship between Apple and Intel hasn't been entirely severed as reports indicate Apple still has one more Intel-based Mac in its pipeline that's yet to be released.
With the Mac Pro, Apple is not expected to entirely transition its most...
Ahead of Monday's Apple event, which is expected to include the much-awaited launch of brand new 14 and 16-inch MacBook Pros, Intel is continuing its long-running campaign to try and convince Mac users to switch to Intel-based PCs.
Last week, Intel released a video as part of its PC vs. Mac campaign that featured "Apple fans" introduced to different Intel computers and all of their features. ...
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display.
Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year.
Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device.
iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro.
The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...
Top Rated Comments
It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.