As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.
Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."
Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.
PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.
A PC is built for the user. They can run whatever software and games users want to run and accommodate all plug-ins you love. The possibilities are endless with a PC versus Apple's rigidly controlled walled garden.
Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.
They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.
It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.
Monday January 11, 2021 1:57 pm PST by Juli Clover
Intel today showed off its next-generation Alder Lake chips designed for desktop and mobile processing (via The Verge). Intel says that the Alder Lake chips represent a "significant breakthrough" in x86 architecture, and are the most power-scalable system-on-chip from Intel to date.
Coming in the second half of 2021, Alder Lake chips will be built on Intel's new 10nm SuperFin process, and...
Wednesday May 12, 2021 10:03 am PDT by Juli Clover
Apple's M1 iMacs are set to start delivering to customers next week, and ahead of the official launch day, benchmarks for the machines have been showing up on Geekbench, likely from reviewers who are testing them.
It will come as no surprise that M1 iMac benchmarks are right on par with benchmarks for the M1 MacBook Pro, MacBook Air, and Mac mini, coming in with an average single-core score...
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian).
Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology:
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Thursday March 18, 2021 10:05 am PDT by Juli Clover
Intel is continuing its anti-Apple ad campaign, today sharing a tweet that calls out the lack of ports on M1 Macs. In a photo, actor Justin Long sits on a couch with a Windows PC and holds up a handful of Apple dongles. Anyone know who these belong to? #GoPC pic.twitter.com/W6wCfMSEb8— Intel (@intel) March 18, 2021 Apple's Macs have long been derided for their lack of ports and the need to...
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor."
The ad appeared on Reddit and ...
Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.
Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on...
Apple's new 24-inch iMac range could help it overtake HP as the leading all-in-one (AIO) computer brand vendor, according to industry sources cited by DigiTimes.
The prediction is based on evidence suggesting that more affordable all-in-one PC brands are being impacted much harder by the global chip shortage as suppliers prioritize their shipments to support more premium products in the AIO...
Wednesday March 17, 2021 5:10 am PDT by Sami Fathi
Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors. Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning...
Apple's more powerful "M2" chip is set to come to a wave of new Macs, bringing significant performance and efficiency improvements to a range of new models, according to recent reports.
Bloomberg's Mark Gurman previously said that Apple is working on higher-end Apple silicon chips that are expected to "significantly outpace" the performance of the latest Macs that still contain Intel chips,...
While announcing its latest chips yesterday, Intel launched another aggressive public attack on Mac devices, focusing on the experience of gaming (via PC Gamer).
Intel yesterday announced two new 11th Generation H-series laptop processors, featuring clock speeds up to 5GHz, Intel Wi-Fi 6/6E, and 1080p gameplay on popular titles, in high-volume, thin designs. Following the announcement, the...
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It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.