Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple

The Australian Competition and Consumer Commission watchdog is eyeing a potential probe into pre-installed software and pre-defined "default" choices on mobile devices, including Google being set as the default search engine on Apple devices.

searchengineoptionsios
In a press release (via ZDNet), the agency is asking for consumer and industry feedback on the state of default settings, pre-installed web browsers, and how it impacts consumer choice, freedom, and competition. On Apple devices, Google is the default search engine in Apple's Safari browser, and while users can change it, there has been concern over how it hinders competition.

Earlier last year, the United States Department of Justice launched an antitrust lawsuit against Google, accusing it of anticompetitive behavior. As part of the case, it was revealed that Apple receives anywhere between $8 billion and $12 billion per year from Google in exchange to make it the default search engine for Safari. The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.

ACCC Chair Rod Sims says that while users can change the search engine to other providers besides Google, the default option "increases the likelihood that consumers and businesses will stick with that option." Sims says that the agency wants to hear directly from consumers and businesses about how these default choices and pre-installed software impact how they use those services.

We would like to hear from consumers and businesses about the impact of the pre-installation of services and default settings on devices on their use of these services. We're also interested in how the design of user interfaces on devices, such as widgets, search bars, and the steps required for a consumer to change a default search service can affect how consumers use these services.

The agency has not formally launched an investigation into the situation. However, it is requesting feedback as part of an upcoming report "on the impact of default settings and pre-installation of search services and web browsers on consumer choice and competition."

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...

Top Rated Comments

ghostface147 Avatar
60 months ago
So what’s the solution? Insert a choose your search engine screen in setup and list them in ABC order with none of them checked as a default?
Score: 12 Votes (Like | Disagree)
assb10yr Avatar
60 months ago
I wonder how much choice do Australians have when it comes to picking the taxes they wish to pay?
Score: 11 Votes (Like | Disagree)
DinkThifferent Avatar
60 months ago
Headline one year from now:

Australia Eyes Consumer Impact of Default Camera module on iPhone, citing unfair competition with Nikon and Canon.
ACCC Chair Rod Sims says that while users can change the Camera Module by disassembling their phone and attaching a wide angle lens made by Canon, the default option "increases the likelihood that consumers and businesses will stick with that option."

More tonight at 11 PM.
Score: 8 Votes (Like | Disagree)
ani4ani Avatar
60 months ago

What else are you going to expect with Google? They don’t care about your privacy. There you go.
which of course is the paradox, in that supposedly Apple does care, but in return for about $10B a year from Google, it delivers Google as the default on all it's devices. I guess $10B is worth more to Apple than your privacy in reality, despite what they claim.
Score: 4 Votes (Like | Disagree)
iamgalt Avatar
60 months ago

I don't know the solution they're after. Someone has to be the default, what an annoying customer experience it would be to have one more thing to set during phone setup. It's not like Apple's defaulted it to their own search engine, like Google does on Android.
How often are you setting up a new phone that makes an additional 2 second choice of 4 search engines such an annoyance?
Score: 3 Votes (Like | Disagree)
I7guy Avatar
60 months ago

('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')

[...]The lawsuit claims that the lucrative deal makes it significantly harder for competing search engines such as DuckDuckGo to grow and compete, given the massive advantage Google has.[...]


Article Link: Australia Eyes Consumer Impact of Google's Default Search Engine Deal With Apple ('https://www.macrumors.com/2021/03/11/australia-google-default-search-ios/')
The lawsuit is ignoring the fact that google is the best search engine out there, and probably the most popular. And I'm guessing if people had to pick a search engine default it would be google anyway.

Waste of time and taxpayer money.
Score: 3 Votes (Like | Disagree)