iPhone 12 Mini Faces Production Cut Due to 'Far Lower' Demand Than Expected

Apple is cutting orders for all iPhones by around 20% compared to its plans in December, with the iPhone 12 mini making up the majority of the cutback, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been "far lower than Apple initially expected."

iphone 12 mini pro max side by side
The report claims that Apple initially aimed to secure components for up to 96 million iPhones for the first half of 2021, including the entire iPhone 12 lineup and older models like the iPhone 11 and the iPhone SE, but the company is apparently now targeting production of around 75 million units during that period. That is still slightly higher than iPhone shipments in the same period last year, the report adds.

iPhone 12 mini demand has been so lackluster that Apple even asked some suppliers to temporarily stop building components specifically for the 5.4-inch device, according to Nikkei Asia. Some of the components and parts for the iPhone 12 mini have been reallocated to the iPhone 12 Pro and iPhone 12 Pro Max, a source told the publication.

Apple is still believed to be seeing healthy demand for its three higher-end iPhone 12 models, with strong sales of the devices helping to contribute to Apple's record-breaking $111.4 billion revenue reported in the December quarter.

While demand for the iPhone 12 mini may be lower than Apple initially expected, the company is still expected to release a so-called iPhone 13 mini this year.

Related Forum: iPhone

Top Rated Comments

MacMartyr Avatar
39 months ago
They should cut the price next.
Score: 55 Votes (Like | Disagree)
robinp Avatar
39 months ago
My wife got one the other day and it’s great. Really a wonderful thing. If I hadn’t needed the Lidar on the Pro for work, I’d probably have gone for it.

I suspect if more people had been able to see them in person more people would have had confidence to try the new size. Hopefully apple stick with it for another year.
Score: 44 Votes (Like | Disagree)
Mr. Dee Avatar
39 months ago
Apple got caught off guard by the noise on this one. Then again, with all thats been going with the pandemic, anticipation turned into, I need to save that $700 for emergencies. Also, that price is just absurd. A maxed out Mini should not cost no more than 650. There is someone at Apple I believe who likes to pull big numbers out of thin air. Price certain things reasonably. When they were a humble company in the 90’s with the iMac, they recognized they had to be reasonable with pricing. These days, they feel like, they can build anything, overcharge for it and there will be a market.
Score: 32 Votes (Like | Disagree)
smulji Avatar
39 months ago

A maxed out Mini should not cost no more than 650.
I say it shouldn’t cost more than $599
Score: 31 Votes (Like | Disagree)
ian87w Avatar
39 months ago

I say it shouldn’t cost more than $599
Why? I thought you guys want a mini flagship. :D But seems like people just want a cheap iPhone, which what the 11 and SE are for.
Score: 30 Votes (Like | Disagree)
apparatchik Avatar
39 months ago
I'll buy myself a 13 or 12S Mini when it comes out, may be there are less of us than expected or we're just a vocal minority of bitter bastards, but to me the Mini size is a god send. I'm 6 feet, big hands, etc. But to me phones just have to be simple, one hand devices. You can get an iPad for the other use cases, I dont know. Its just so great to handle a phone like its supposed to, and for it to be not a fat and large shiny brick.
Score: 26 Votes (Like | Disagree)

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