UK Antitrust Watchdog to Investigate Apple's App Store Policies [Updated]

Today the United Kingdom's Competition and Market Authority (CMA) launched an official investigation into the distribution of apps on iOS and iPadOS devices in the U.K. and the terms and conditions governing the platform.

app store blue banner uk fixed

In September of last year, the authority launched an initial inquiry into developers' complaints about Apple's App Store and so-called "anti-competitive" practices. CMA is now wrapping up its initial inquiry to launch an official investigation under Chapter II of the 1998 Competition Act.

Chapter II relates to a specific company or organization using its domain position within a particular market or industry to limit competition and further enhance its position. In recent months, developers, motivated mainly by Epic Games, have accused Apple of using its dominant position on its platforms and the platform to hinder competition.

The authority says that it has "reasonable grounds" to believe that Apple has broken competition law in some form under the Competition Act of 1998.

The CMA says that its investigation will determine whether or not Apple has a dominant position in "connection with the distribution of apps on Apple devices in the UK – and, if so, whether Apple imposes unfair or anti-competitive terms on developers using the ‌App Store‌." Andrea Coseclli, the Chief Executive of CMA, says that as the world relies on apps every day, a complaint that Apple is using its position to limit competition and choice calls for "careful scrutiny."

As part of its investigation, the CMA will probe into Apple's 30% commission for in-app purchases. Apple requires developers to use its own ‌App Store‌ in-app purchasing system for purchases made within apps. As part of the system, Apple gets a 30% commission for any purchase made. Developers have voiced concern that the commission is too high, and as a result, Apple announced a lower 15% commission for qualifying, small-indie developers.

Update: Apple provided MacRumors with the following statement regarding the CMA's investigation:

We created the App Store to be a safe and trusted place for customers to download the apps they love and a great business opportunity for developers everywhere. In the UK alone, the iOS app economy supports hundreds of thousands of jobs, and any developer with a great idea is able to reach Apple customers around the world.

We believe in thriving and competitive markets where any great idea can flourish. The App Store has been an engine of success for app developers, in part because of the rigorous standards we have in place — applied fairly and equally to all developers — to protect customers from malware and to prevent rampant data collection without their consent. We look forward to working with the UK Competition and Markets Authority to explain how our guidelines for privacy, security and content have made the App Store a trusted marketplace for both consumers and developers.

Popular Stories

apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iOS 18

Apple Releases iOS 18.6 Public Beta

Wednesday June 18, 2025 10:24 am PDT by
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update. When the...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
General Spotify Feature

Spotify Preparing to Launch Long-Awaited Lossless Audio Tier on iPhone

Thursday June 19, 2025 1:46 pm PDT by
Spotify appears to be gearing up to launch its long-awaited lossless music tier. Chris Messina (via TechCrunch) and Spicetify (via The Verge) spotted new lossless references within the code for Spotify's desktop app and web player. With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code....
Craig Federighi No

John Gruber Reacts to Apple Declining His Interview After His Criticism

Wednesday June 18, 2025 8:10 pm PDT by
Every year between 2015 and 2024, at least one Apple executive agreed to be interviewed by Daring Fireball's John Gruber for a special WWDC episode of his podcast, The Talk Show. Last year, for example, Apple's software engineering chief Craig Federighi, marketing chief Greg Joswiak, and top AI researcher John Giannandrea joined Gruber on stage at the California Theatre in San Jose to discuss...
iPhone 17 Base Model Rumored to Come in New Green and Purple Colors Feature

iPhone 17 Base Model Rumored to Come in New Purple and Green Colors

Friday June 20, 2025 7:24 am PDT by
Apple is testing new Purple and Green color options for the iPhone 17 base model, according to new information shared by a leaker known as Majin Bu. In a blog post today, Majin Bu said that only one of the two new colors might make the final cut, with Purple apparently being the more likely choice. The base model iPhone 16 is available in five colors: Ultramarine, Teal, Pink, White, and...

Top Rated Comments

NightFox Avatar
56 months ago
It's easy to let subjectivity get in the way of a story like this, but the CMA is obliged to investigate cases where a company may be breaking the law (Competition Act 1998) and this investigation is doing exactly that, just trying to establish whether an offence has been committed or not. Of course, people might not agree with the law, but this is a law that generally works very well in the interests of the consumer.
Score: 22 Votes (Like | Disagree)
Agit21 Avatar
56 months ago

This is the complete opposite.

The simplicity and safety of the AppStore is the reason for its HUGE success

I let my daughter spend far far too much on Roblox, most of which goes through the AppStore even though she can get more ‘blox for her buck’ online. She understands this and still prefers the AppStore due to it’s simplicty.
It's funny how no one sees the openness of MacOS as a problem.
Score: 20 Votes (Like | Disagree)
GeoStructural Avatar
56 months ago

It's easy to let subjectivity get in the way of a story like this, but the CMA is obliged to investigate cases where a company may be breaking the law (Competition Act 1998) and this investigation is doing exactly that, just trying to establish whether an offence has been committed or not. Of course, people might not agree with the law, but this is a law that generally works very well in the interests of the consumer.
You are asking too much for the average MR user, to many of them Apple is above the law, never at fault, privacy paradise and can get away with anything.

The reality is that Apple must comply with competition laws, if they offer a marketplace (App Store) they must do so fairly, it doesn’t matter if they created it or not.
Score: 15 Votes (Like | Disagree)
makitango Avatar
56 months ago
How about just allowing apps on the device that are sourced from outside the App Store? Like on macOS.
This way the App Store can stay a safe and trusted place while also letting the user decide what software they run, and not ask for Apple‘s opinion all the time.
Score: 12 Votes (Like | Disagree)
cardfan Avatar
56 months ago
Good news for apple users.
Score: 11 Votes (Like | Disagree)
Scipster Avatar
56 months ago

iPhone using iOS, not macOS.
Right, so if the idea behind the walled garden on iOS/iPadOS is that it makes those devices more safe and secure... does this mean my Mac is not safe to use? Am I exposing myself to security and privacy risks by using a Mac? ?
Score: 10 Votes (Like | Disagree)