UK Antitrust Watchdog to Investigate Apple's App Store Policies [Updated]

Today the United Kingdom's Competition and Market Authority (CMA) launched an official investigation into the distribution of apps on iOS and iPadOS devices in the U.K. and the terms and conditions governing the platform.

app store blue banner uk fixed

In September of last year, the authority launched an initial inquiry into developers' complaints about Apple's App Store and so-called "anti-competitive" practices. CMA is now wrapping up its initial inquiry to launch an official investigation under Chapter II of the 1998 Competition Act.

Chapter II relates to a specific company or organization using its domain position within a particular market or industry to limit competition and further enhance its position. In recent months, developers, motivated mainly by Epic Games, have accused Apple of using its dominant position on its platforms and the platform to hinder competition.

The authority says that it has "reasonable grounds" to believe that Apple has broken competition law in some form under the Competition Act of 1998.

The CMA says that its investigation will determine whether or not Apple has a dominant position in "connection with the distribution of apps on Apple devices in the UK – and, if so, whether Apple imposes unfair or anti-competitive terms on developers using the ‌App Store‌." Andrea Coseclli, the Chief Executive of CMA, says that as the world relies on apps every day, a complaint that Apple is using its position to limit competition and choice calls for "careful scrutiny."

As part of its investigation, the CMA will probe into Apple's 30% commission for in-app purchases. Apple requires developers to use its own ‌App Store‌ in-app purchasing system for purchases made within apps. As part of the system, Apple gets a 30% commission for any purchase made. Developers have voiced concern that the commission is too high, and as a result, Apple announced a lower 15% commission for qualifying, small-indie developers.

Update: Apple provided MacRumors with the following statement regarding the CMA's investigation:

We created the App Store to be a safe and trusted place for customers to download the apps they love and a great business opportunity for developers everywhere. In the UK alone, the iOS app economy supports hundreds of thousands of jobs, and any developer with a great idea is able to reach Apple customers around the world.

We believe in thriving and competitive markets where any great idea can flourish. The App Store has been an engine of success for app developers, in part because of the rigorous standards we have in place — applied fairly and equally to all developers — to protect customers from malware and to prevent rampant data collection without their consent. We look forward to working with the UK Competition and Markets Authority to explain how our guidelines for privacy, security and content have made the App Store a trusted marketplace for both consumers and developers.

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

NightFox Avatar
62 months ago
It's easy to let subjectivity get in the way of a story like this, but the CMA is obliged to investigate cases where a company may be breaking the law (Competition Act 1998) and this investigation is doing exactly that, just trying to establish whether an offence has been committed or not. Of course, people might not agree with the law, but this is a law that generally works very well in the interests of the consumer.
Score: 22 Votes (Like | Disagree)
Agit21 Avatar
62 months ago

This is the complete opposite.

The simplicity and safety of the AppStore is the reason for its HUGE success

I let my daughter spend far far too much on Roblox, most of which goes through the AppStore even though she can get more ‘blox for her buck’ online. She understands this and still prefers the AppStore due to it’s simplicty.
It's funny how no one sees the openness of MacOS as a problem.
Score: 20 Votes (Like | Disagree)
GeoStructural Avatar
62 months ago

It's easy to let subjectivity get in the way of a story like this, but the CMA is obliged to investigate cases where a company may be breaking the law (Competition Act 1998) and this investigation is doing exactly that, just trying to establish whether an offence has been committed or not. Of course, people might not agree with the law, but this is a law that generally works very well in the interests of the consumer.
You are asking too much for the average MR user, to many of them Apple is above the law, never at fault, privacy paradise and can get away with anything.

The reality is that Apple must comply with competition laws, if they offer a marketplace (App Store) they must do so fairly, it doesn’t matter if they created it or not.
Score: 15 Votes (Like | Disagree)
makitango Avatar
62 months ago
How about just allowing apps on the device that are sourced from outside the App Store? Like on macOS.
This way the App Store can stay a safe and trusted place while also letting the user decide what software they run, and not ask for Apple‘s opinion all the time.
Score: 12 Votes (Like | Disagree)
cardfan Avatar
62 months ago
Good news for apple users.
Score: 11 Votes (Like | Disagree)
Scipster Avatar
62 months ago

iPhone using iOS, not macOS.
Right, so if the idea behind the walled garden on iOS/iPadOS is that it makes those devices more safe and secure... does this mean my Mac is not safe to use? Am I exposing myself to security and privacy risks by using a Mac? ?
Score: 10 Votes (Like | Disagree)