UK Antitrust Watchdog to Investigate Apple's App Store Policies [Updated]

Today the United Kingdom's Competition and Market Authority (CMA) launched an official investigation into the distribution of apps on iOS and iPadOS devices in the U.K. and the terms and conditions governing the platform.

app store blue banner uk fixed

In September of last year, the authority launched an initial inquiry into developers' complaints about Apple's App Store and so-called "anti-competitive" practices. CMA is now wrapping up its initial inquiry to launch an official investigation under Chapter II of the 1998 Competition Act.

Chapter II relates to a specific company or organization using its domain position within a particular market or industry to limit competition and further enhance its position. In recent months, developers, motivated mainly by Epic Games, have accused Apple of using its dominant position on its platforms and the platform to hinder competition.

The authority says that it has "reasonable grounds" to believe that Apple has broken competition law in some form under the Competition Act of 1998.

The CMA says that its investigation will determine whether or not Apple has a dominant position in "connection with the distribution of apps on Apple devices in the UK – and, if so, whether Apple imposes unfair or anti-competitive terms on developers using the ‌App Store‌." Andrea Coseclli, the Chief Executive of CMA, says that as the world relies on apps every day, a complaint that Apple is using its position to limit competition and choice calls for "careful scrutiny."

As part of its investigation, the CMA will probe into Apple's 30% commission for in-app purchases. Apple requires developers to use its own ‌App Store‌ in-app purchasing system for purchases made within apps. As part of the system, Apple gets a 30% commission for any purchase made. Developers have voiced concern that the commission is too high, and as a result, Apple announced a lower 15% commission for qualifying, small-indie developers.

Update: Apple provided MacRumors with the following statement regarding the CMA's investigation:

We created the App Store to be a safe and trusted place for customers to download the apps they love and a great business opportunity for developers everywhere. In the UK alone, the iOS app economy supports hundreds of thousands of jobs, and any developer with a great idea is able to reach Apple customers around the world.

We believe in thriving and competitive markets where any great idea can flourish. The App Store has been an engine of success for app developers, in part because of the rigorous standards we have in place — applied fairly and equally to all developers — to protect customers from malware and to prevent rampant data collection without their consent. We look forward to working with the UK Competition and Markets Authority to explain how our guidelines for privacy, security and content have made the App Store a trusted marketplace for both consumers and developers.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

NightFox Avatar
56 months ago
It's easy to let subjectivity get in the way of a story like this, but the CMA is obliged to investigate cases where a company may be breaking the law (Competition Act 1998) and this investigation is doing exactly that, just trying to establish whether an offence has been committed or not. Of course, people might not agree with the law, but this is a law that generally works very well in the interests of the consumer.
Score: 22 Votes (Like | Disagree)
Agit21 Avatar
56 months ago

This is the complete opposite.

The simplicity and safety of the AppStore is the reason for its HUGE success

I let my daughter spend far far too much on Roblox, most of which goes through the AppStore even though she can get more ‘blox for her buck’ online. She understands this and still prefers the AppStore due to it’s simplicty.
It's funny how no one sees the openness of MacOS as a problem.
Score: 20 Votes (Like | Disagree)
GeoStructural Avatar
56 months ago

It's easy to let subjectivity get in the way of a story like this, but the CMA is obliged to investigate cases where a company may be breaking the law (Competition Act 1998) and this investigation is doing exactly that, just trying to establish whether an offence has been committed or not. Of course, people might not agree with the law, but this is a law that generally works very well in the interests of the consumer.
You are asking too much for the average MR user, to many of them Apple is above the law, never at fault, privacy paradise and can get away with anything.

The reality is that Apple must comply with competition laws, if they offer a marketplace (App Store) they must do so fairly, it doesn’t matter if they created it or not.
Score: 15 Votes (Like | Disagree)
makitango Avatar
56 months ago
How about just allowing apps on the device that are sourced from outside the App Store? Like on macOS.
This way the App Store can stay a safe and trusted place while also letting the user decide what software they run, and not ask for Apple‘s opinion all the time.
Score: 12 Votes (Like | Disagree)
cardfan Avatar
56 months ago
Good news for apple users.
Score: 11 Votes (Like | Disagree)
Scipster Avatar
56 months ago

iPhone using iOS, not macOS.
Right, so if the idea behind the walled garden on iOS/iPadOS is that it makes those devices more safe and secure... does this mean my Mac is not safe to use? Am I exposing myself to security and privacy risks by using a Mac? ?
Score: 10 Votes (Like | Disagree)