IDC: Apple Was Third Largest Seller of Tablets in India in 2020
Apple enjoyed considerable gains in the Indian tablet market last year, growing its market share and increasing shipments by 13% year-on-year, according to data from IDC.
For the year, Apple replaced the local Indian maker iBall to become the third-largest shipper of tablets in the country. Compared to 2019, Apple saw its shipments of the iPad increase by 13%, but still "struggled with stock availability throughout the year."
Apple fell short compared to its closest rivals, however. Lenovo and Samsung, the top two manufacturers for tablets in India, saw their shipments grow by more than 150% each compared to 2019. A significant contributing factor is that both companies offer cheaper, low-end tablets compared to Apple's iPad line.
2020 saw millions of students work from home, and strong iPad and other tablet sales have largely reflected the new learn-from-home reality. Apple released a new low-end iPad during the year, alongside a redesigned iPad Air. The launch of the new iPad models and Apple's online store in India likely played roles in Apple's market share increase.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
