Leaked Videos Reveal Samsung's Plans for AR Glasses to Compete With Apple
Amid a spate of rumors in recent months about Apple's plans for a mixed reality headset and AR glasses, videos of Samsung's plans for its own AR glasses have purportedly leaked online (via The Verge).
A leaker known as "WalkingCat" has shared seemingly official Samsung concept videos that depict "Samsung Glasses Lite" and "Samsung AR Glasses." Samsung Glasses Lite give the illusion of a 2D display in front of the user, while Samsung AR Glasses are able to display interactive 3D objects and environments.
Samsung Glasses Lite can be used as a virtual movie theatre or a computer monitor, and the video shows various practical uses for this, such as piloting a drone with an overlaid first-person view. The glasses do not appear to be responsive to gestures, instead relying on a Samsung smartwatch for controls, or even a keyboard and mouse in "Dex" mode, and are seemingly incapable of displaying 3D objects or offering a wide field of view. The video also shows that Samsung Glasses Lite feature an auto-dimming "sunglasses mode."
Samsung AR Glasses appear to be a more capable, higher-end AR product akin to Microsoft's HoloLens. The device is able to display interactive 3D objects and environments with a wider field of view. Unlike Samsung Glasses Lite, Samsung AR Glasses look to be responsive to hand and arm gestures. It is reasonable to expect that the device's additional capabilities would result in a higher price tag.
It is unclear how closely these videos depict consumer-ready products or Samsung's imminent plans for AR glasses, but they do suggest that the company is planning to compete with similar products from Apple in the future. The devices appear to be clearly targeted at two different price points and offer one of the best looks yet at how tech companies may be planning to market AR glasses.
It is difficult to avoid comparing these two concept products to Apple's similar rumored devices, with Samsung AR Glasses being a potential competitor to Apple's mixed-reality headset and Samsung Glasses Lite being a possible rival to Apple's AR glasses. Apple is believed to be planning to launch its mixed-reality headset as soon as the first quarter of 2022, with a separate AR glasses product following in 2023.
Last month, Samsung beat Apple's long-rumored AirTags product to launch with its SmartTags item trackers and it is possible that the company may be planning to do the same with AR glasses.
Popular Stories
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before.
Subscribe to the MacRumors YouTube channel ...
