Amazon and B&H Photo are discounting every model of Apple's 2020 iPad Air today, starting with the 64GB Wi-Fi iPad Air for $549.00 in all colors, down from $599.00. We've seen this particular model marked down by about $10 cheaper, but that sale hasn't re-emerged yet, making Amazon's price the best around online this week.

ipad air arrive feature 50 OFF beigeNote: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The 256GB Wi-Fi models are also on sale at $50 off, priced at $699.00. On Amazon, you'll find these models on sale in every color, while B&H Photo is only discounting the Green and Sky Blue options.

In terms of cellular options, the 64GB Cellular iPad Air is on sale for $679.00, down from $729.00 on Amazon and B&H Photo. If you're shopping for the high-end 256GB Cellular iPad Air, Amazon has this one at $829.99, down from $879.00. Both of these sales represent lowest-ever prices.

For even more iPad deals, head to our full Best Deals guide for iPad. In that guide we track the best discounts online for iPad, iPad mini, iPad Air, and iPad Pro.

Related Roundups: Apple Deals, iPad Air
Buyer's Guide: iPad Air (Don't Buy)
Related Forum: iPad

Top Rated Comments

BWhaler Avatar
36 months ago
Come on new iPads…clear that inventory so Tim gives us Xmas in March.
Score: 5 Votes (Like | Disagree)
DaveN Avatar
36 months ago
I keep putting off buying a new iPad because I'm well.... cheap. My first generation iPad mini crashes on many web pages, is laggy, yet I stick with it because I don't want to spend the money. However, I had no problems spending over $600 on annual checkups for my cat and dog. I think I have my priorities right.
Score: 4 Votes (Like | Disagree)
FilmIndustryGuy Avatar
36 months ago

Wait for iPad Pro 11 2021, or get an Air now, basket dipped the air more times this week than any other apple product I can remember...someone tell me what to do ?
dude wait. you only stand to benefit on both ends. at the end you wont notice much difference with performance if you do regular stuff but maybe youll envy new screen tech. if you really want the Air after, youll get it for $100 off.
Score: 4 Votes (Like | Disagree)
TheGeekNextDoor Avatar
36 months ago
The $549 price is the same as the educational price, so not really a drop. My new iPad Air arrived today from Apple. Trading in a 2019 ipad that I bought from Amazon for $230...getting $250 for it from apple. I like making money on trade-ins.
Score: 4 Votes (Like | Disagree)
thei3ug Avatar
36 months ago

I wonder if the powers that be are predicting a new iPad Pro release soon.

BTW, do these retailers need permission from Apple to put these products on sale?
So the short answer is... yes, if the vendor is Apple itself, and either selling to or drop shipping through Amazon, they're involved in supporting the price decrease.

Long answer, That's a big "it depends," both on the contract held between the vendor and the merchant, and the accounting basis they use for inventory. Remember, vendor and merchant are going to benefit from increased sales. So they will have to agree on how to split the cost.

Amazon has a checkered past with brands on this issue, but assuming they are working closer with apple than they did with say, wusthof, there will be a delivered cost and a retail point or range. And price changes will be aligned with the vendor, because the merchant wants to share the hit in the margin, in exchange for the increase in sales.

ie. apple sells 120 units instead of 100, after a price drop of 10% on a widget. They better give a cost decrease to offset the temporary shift in retail price, otherwise apple makes out like a bandit, and amazon loses margin. The goal is the vendor price supports the entire retail decrease, because the merchant may have a greater inventory risk.

Also, it depends on inventory accounting. This is less likely as Amazon doesn't carry inventory like a B&M, very JIT. I wasn't in role so I wouldn't know, but OTHER fulfillment based merchants used cost accounting because their inventory was so low. That's fine. But if it was RETAIL accounting, their finance department is looking at the value of inventory at retail. So if someone discounts the widget 10%, they take a hit on the balance sheet for that 10%. That's a loss. It needs to be budgeted, and hopefully vendor supported. Otherwise the incremental sales/profit on a discount item could cost the store MORE due to the inventory markdown, and a lack of a markup on reduced inventory at end of sale.
Score: 2 Votes (Like | Disagree)
moldy lunchbox Avatar
36 months ago

I keep putting off buying a new iPad because I'm well.... cheap. My first generation iPad mini crashes on many web pages, is laggy, yet I stick with it because I don't want to spend the money. However, I had no problems spending over $600 on annual checkups for my cat and dog. I think I have my priorities right.
No worries, I'm on Year 11 of not understanding why I need an iPad in the first place when I have an iPhone and MacBook.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...