Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February.
Black Unity Sport Band has "Truth. Power. Solidarity." laser-engraved onto the stainless steel fastening pin
Apple also introduced a limited-edition Apple Watch Series 6 inscribed with "Black Unity" and a "Black Unity" Sport Band, both of which will be available online and in store from Apple and Target beginning February 1 in the United States and 38 other countries. Apple says the Watch will be available in February, with pricing starting at $399, while the Sport Band will be priced at $49 and will remain available throughout the year.
The limited-edition Apple Watch is complemented by the new "Unity" watch face in watchOS 7.3, which Apple confirmed will be released later today. Both the Black Unity Sport Band and Unity watch face are based on the colors of the Pan-African flag.
An overview of some of Apple's other plans:
App Store: A new Black History Month Hub will spotlight Black-owned businesses and Black developers. Apple will also feature stories with Black developers discussing the importance of representation in apps and games.
Apple Music: Apple will feature curated playlists, essays, original videos, and more from Black influencers, musicians, authors, and directors.
Apple Maps: Apple will feature curated Apple Maps Guides created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn.
Apple TV app: This month's theme for "Essential Stories" on the Apple TV app will "spotlight the multidimensionality of the Black family and its representation onscreen," according to Apple. There will also be new content from Oprah Winfrey.
Apple News: Apple will feature curated topic groups that highlight the "best journalism around race in America," while Apple News+ will offer audio articles that celebrate the Black experience.
Apple's press release provides a detailed look at what is in store across Apple's products and services throughout February.
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Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
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In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
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Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
