Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February.

apple watch black unity

Black Unity Sport Band has "Truth. Power. Solidarity." laser-engraved onto the stainless steel fastening pin

Apple also introduced a limited-edition Apple Watch Series 6 inscribed with "Black Unity" and a "Black Unity" Sport Band, both of which will be available online and in store from Apple and Target beginning February 1 in the United States and 38 other countries. Apple says the Watch will be available in February, with pricing starting at $399, while the Sport Band will be priced at $49 and will remain available throughout the year.

The limited-edition Apple Watch is complemented by the new "Unity" watch face in watchOS 7.3, which Apple confirmed will be released later today. Both the Black Unity Sport Band and Unity watch face are based on the colors of the Pan-African flag.

apple black history month
An overview of some of Apple's other plans:

  • App Store: A new Black History Month Hub will spotlight Black-owned businesses and Black developers. Apple will also feature stories with Black developers discussing the importance of representation in apps and games.
  • Apple Music: Apple will feature curated playlists, essays, original videos, and more from Black influencers, musicians, authors, and directors.
  • Apple Maps: Apple will feature curated Apple Maps Guides created in collaboration with EatOkra, a Black-owned business directory app based in Brooklyn.
  • Apple TV app: This month's theme for "Essential Stories" on the Apple TV app will "spotlight the multidimensionality of the Black family and its representation onscreen," according to Apple. There will also be new content from Oprah Winfrey.
  • Apple News: Apple will feature curated topic groups that highlight the "best journalism around race in America," while Apple News+ will offer audio articles that celebrate the Black experience.

Apple's press release provides a detailed look at what is in store across Apple's products and services throughout February.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Related Stories

blushark apple watch bands

MacRumors Giveaway: Win an Apple Watch Series 7 and Band From BluShark

Friday March 11, 2022 9:20 am PST by
For this week's giveaway, we've teamed up with BluShark to offer MacRumors readers a chance to win an aluminum Apple Watch Series 7 and a matching BluShark Apple Watch band to go along with it. BluShark has a wide array of Apple Watch bands available in materials that include Leather, Silicone, Cordura, Knit Weave, Canvas, and an AlphaPremier seatbelt weave. All of the bands are affordable,...
apple watch cellular holiday

Best Black Friday Apple Watch Deals Still Available

Friday November 26, 2021 4:55 am PST by
The Apple Watch always makes a great gift around the holiday season, and for Black Friday 2021 we're tracking a few solid offers on numerous models of the Apple Watch. In this article, you'll find the best Black Friday sales on the new Apple Watch 7, but the best money-saving discounts will be found on older models like the Apple Watch Series 3 and SE. Note: MacRumors is an affiliate partner...
sports favorites sync apple news

Sports Scores and Favorite Team Selection Likely Coming to Apple News App

Monday January 31, 2022 12:34 pm PST by
Apple is planning to expand the sports content available in its Apple News app, based on code MacRumors found in the first beta of iOS 15.4. To offer a more tailored news experience, users will be able to select their preferred sports leagues and their favorite teams, with Apple then providing the appropriate news. Code suggests that it's possible the feature will sync with the team...
apple tv plus up next website

Apple TV+ Website Gains Up Next Queue

Wednesday March 23, 2022 1:20 pm PDT by
Apple has updated its dedicated Apple TV+ website with an Up Next queue for shows, making it easier to keep track of and watch Apple TV+ content on the web. The Up Next queue is a new addition to the Apple TV+ website, introduced earlier this week, according to 9to5Mac. Prior to now, the Apple TV+ website had an option for adding a show to the Up Next queue, but the Up Next queue did not...
Spring Colors WWDC22

Apple Introduces New Spring Colors for iPhone Cases and Apple Watch Bands

Tuesday March 8, 2022 11:58 am PST by
Following its first event of the year today, Apple has introduced new colors for the iPhone 13 and iPhone 13 Pro MagSafe cases and Apple Watch bands for its Spring 2022 collection. The new case colors for the iPhone 13 Pro include Lemon Zest, Blue Fog, Eucalyptus, and Nectarine. All the cases are $49 and available starting today. The iPhone 13 MagSafe case shares the same colors. For...
AppleTVplus philips

Apple TV App Comes to Philips MediaSuite Hotel Room TVs

Friday March 25, 2022 3:45 am PDT by
Apple's official TV app is now available to hotel guests whose rooms come with a Philips MediaSuite hospitality television set. PPDS, the global provider of Philips TV products for the hospitality market, has partnered with Apple to bring the TV app to Philips MediaSuite installed hotels, where guests can now gain access to their Apple TV+ subscription when away from home. With the Apple ...
Apple Watch Series 7 Rainbow Cropped Blue Discount

Deals: Apple Watch Series 7 Models Discounted by $50, Starting at $349 for 41mm GPS

Wednesday March 16, 2022 7:38 am PDT by
Amazon has returned with all-time low discounts on the Apple Watch Series 7 today, reaching up to $50 off many models of the newest Apple Watch. Compared to other Apple products, the Apple Watch Series 7 remains one of the most consistently discounted devices in Apple's lineup for 2022. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
apple watch heart month activity challenge in 2022

Apple Watch Getting New Activity Challenge for Heart Month

Monday January 31, 2022 6:19 am PST by
Apple today announced that it will be offering a new Heart Month Activity Challenge next month. Apple Watch users can complete the Activity Challenge by completing 30 minutes in their Exercise ring on February 14 to earn a special award and custom iMessage stickers. Also starting February 14, Apple Fitness+ will feature a special section of 30-minute energizing workouts, along with a new...

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...