Apple Developing Podcast Subscription Service to Better Compete With Spotify

Apple is considering launching a new subscription service that would be focused on podcasts, according to unnamed sources that spoke to The Information. The service would charge people to listen to podcasts.

Apple Podcast Alternate
By creating a paid podcasting service, Apple could potentially lure podcast creators with the promise of more money, stealing them away from other platforms like Spotify, SiriusXM, and Amazon.

Apple has long had a popular Podcasts app and has maintained a podcast distribution service on its Mac and iOS platforms, but Apple has not to date attempted to make money from it.

Over the course of the last couple of years, the podcast market has grown and Apple's rivals like Spotify have been snapping up major podcasting names, leading to consolidation in the industry. As The Information points out, Spotify has spent $800 million buying podcasting companies like Gimlet Media and The Ringer, as well as acquiring the rights to popular podcasts like The Joe Rogan Experience.

In the future, many podcasts may be exclusive to specific platforms and may also come with a subscription fee, and Apple could establish itself as one of the first companies to have a dedicated podcasting service.

Apple has been building out its podcast efforts in recent years. Rumors from Bloomberg have suggested Apple is working on original podcasts that will be exclusive to the podcasts app.

Apple plans to purchase original content and will also create audio spinoffs of existing movies and programs on Apple TV+. In the fall, Apple hired Jake Shapiro, a veteran radio executive, to head up a team working with podcast creators.

According to The Information, talks between Apple and production companies for a podcast service are taking place now, but it continues to be unclear if Apple will follow through and launch the service. If it does launch, it could be bundled with other services like Apple Music, ‌Apple TV+‌, Apple Arcade, and Apple News+ as part of the Apple One bundles that the company offers.

The possibility of a paid podcasting service was raised by Loup Ventures analysts earlier this month in a report that suggested Apple could be working on a range of new paid services including Podcasts+, Stocks+, and Mail+.

Update 10:24 a.m.: Bloomberg is corroborating the claim, citing its own sources claiming that Apple "has discussed the plan to create a subscription service with its partners."

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

djeeyore25 Avatar
45 months ago
Finally! I was getting tired of listening to free podcasts.
Score: 62 Votes (Like | Disagree)
CaTOAGU Avatar
45 months ago
FFS Does anyone who listens to podcasts want a bloody subscription service for them?
Score: 39 Votes (Like | Disagree)
ChrisMoBro Avatar
45 months ago
The subscription-based business model is getting out of hand.
Score: 34 Votes (Like | Disagree)
avatar77 Avatar
45 months ago
If only Apple had a paid subscription music service with which they could bundle podcasts to compete with Spotify and their bundled podcast/music service.
Score: 23 Votes (Like | Disagree)
Michael Scrip Avatar
45 months ago

FFS Does anyone who listens to podcasts want a bloody subscription service for them?

The subscription-based business model is getting out of hand.

Yet another subscription... don’t know whether Apple could get away with charging for Apple Music and Podcasts when Spotify does both for one price. Maybe Apple One bundle could compete with Spotify’s price.
I'm gonna create an app to keep track of all your subscriptions.

Plot twist... it has a subscription!

:p
Score: 19 Votes (Like | Disagree)
Runs For Fun Avatar
45 months ago
I really don't like this direction everyone is taking podcasts. This whole subscription and exclusivity goes against the way podcasts were intended to work. Podcasting is a pretty open ecosystem and I really feel it needs to stay that way.
Score: 12 Votes (Like | Disagree)