Apple Begins Lowering App Store Commission to 15% for Eligible Developers
Apple recently introduced a new Small Business Program that reduces the App Store's commission rate to 15% for developers earning up to $1 million per calendar year in net revenue from the sale of apps and in-app purchases. For developers exceeding the $1 million threshold, Apple's standard 30% commission rate still applies.
Earlier this week, Apple began emailing eligible developers about their acceptance into the program, noting that the reduced 15% commission rate would go into effect by January 1, 2021. And as it turns out, Apple isn't waiting long to flip the switch, as some developers are already starting to see the 15% rate applied to their earnings.
A few of the developers already seeing the reduced rate include David Hodge, maker of the third-party Tesla vehicle app Nikola for the iPhone, and Jacob Gorban, a developer of the photo editing app ImageFramer for the Mac.
Apple announced the Small Business Program last month amid increasing scrutiny over its App Store practices, including an
antitrust lawsuit from Fortnite maker Epic Games, which is ineligible for the reduced commission since it exceeds the $1 million earnings threshold. Apple said the program will benefit the "vast majority" of App Store developers.
Apple's website has a Small Business Program page where developers can initiate the enrollment process and learn more details.
Popular Stories
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.
Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.
Another set of iPhones underwent...
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
