Apple and Cloudflare Develop New Privacy-Focused Internet Protocol

Cloudflare has today announced that it has developed a new internet protocol, in collaboration with engineers from Apple and Fastly, focused on privacy (via TechCrunch).

cloudflare logo dark

The protocol, dubbed "Oblivious DNS-over-HTTPS," or "ODoH," makes it more difficult for internet service providers to know which websites users have visited.

When visiting a website, browsers use a DNS resolver to convert web addresses into machine-readable IP addresses to locate where the page is located. However, this is an unencrypted process and ISPs can see the DNS query and conclude which websites their users have visited. Internet service providers are also able to sell this information to advertisers.

Innovations such as DNS-over-HTTPS, or DoH, have added encryption to DNS queries. While this may dissuade bad actors who may wish to hijack DNS queries to point victims to malicious websites, DNS resolvers are still able to see which websites are being visited.

ODoH decouples DNS queries from individual users, so the DNS resolver cannot know which websites have been visited. This is achieved by encrypting the DNS query before passing it through a proxy server. This way, the proxy cannot see the query and the DNS resolver cannot see who originally sent it.

"What ODoH is meant to do is separate the information about who is making the query and what the query is," said Cloudflare's head of research, Nick Sullivan.

Page loading times and browsing speeds are said to be "practically indistinguishable" when using the ODoH protocol, according to Sullivan.

However, ODoH is only able to ensure privacy when the proxy and the DNS resolver are not controlled by the same entity. This means that ODoH will depend on companies offering to run proxies, otherwise the "separation of knowledge is broken."

While a few unnamed partner organizations are already running proxies, allowing early adopters to use ODoH using Cloudflare's 1.1.1.1 DNS resolver, the vast majority of users will have to wait until the technology is directly baked into browsers and operating systems.

Though it will likely first need to be certified as a standard by the Internet Engineering Task Force, considering that Apple was directly involved in developing the technology, it is not unreasonable to expect Apple to be among the first to integrate it in the future.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is in full swing, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...

Top Rated Comments

chucker23n1 Avatar
65 months ago

SO i can use it right now by just changing my DNS to 1.1.1.1?
No. That’ll change you to DoH, if your resolver supports it. ODoH isn’t yet implemented anywhere.
Score: 8 Votes (Like | Disagree)
ArPe Avatar
65 months ago

I use OpenDNS

https://en.wikipedia.org/wiki/OpenDNS

208.67.222.222
208.67.220.220
That doesn’t protect you from your ISP’s eyes and selling your browsing data. Ali and Bob in tech support still know you’re into dwarf domination cosplay.
Score: 8 Votes (Like | Disagree)
thederby Avatar
65 months ago

Who TF is "Fastly"?

only one of the top three CDNs on the planet.
Score: 7 Votes (Like | Disagree)
locovaca Avatar
65 months ago

You have to trust the resolver and if you have content filtering in use that uses DNS based filtering, this is not a good thing. That said, I have found cloudflare to be very fast and secure. Since I do use content filtering and ad blocking, I use pihole with unbound and it has been great.
Yup, and now we’re running into the issue of apps and devices that ignore DNS servers offered up by your router and instead hardcode Google or others so they can defeat DNS based add blockers. This is just another attempt to keep ads working under the guise of “security.”
Score: 5 Votes (Like | Disagree)
Helmlein Avatar
65 months ago
DNS resolution is something that should be implemented for the OS, not in the browser. The browser in turn can query the OS resolver library. Therefore: thanks but no thanks. Better implement those in the OS resolver library, so ALL applications can benefit.

And businesses will know how to configure their MITM-proxies to prevent (O-)DoH or DoT anyway; this will just help the likes of BlueCoat.

H.
Score: 5 Votes (Like | Disagree)
chucker23n1 Avatar
65 months ago

DNS resolution is something that should be implemented for the OS, not in the browser. The browser in turn can query the OS resolver library. Therefore: thanks but no thanks. Better implement those in the OS resolver library, so ALL applications can benefit.
Apple will most likely implement this in the OS, so…
Score: 3 Votes (Like | Disagree)