Apple and Cloudflare Develop New Privacy-Focused Internet Protocol

Cloudflare has today announced that it has developed a new internet protocol, in collaboration with engineers from Apple and Fastly, focused on privacy (via TechCrunch).

cloudflare logo dark

The protocol, dubbed "Oblivious DNS-over-HTTPS," or "ODoH," makes it more difficult for internet service providers to know which websites users have visited.

When visiting a website, browsers use a DNS resolver to convert web addresses into machine-readable IP addresses to locate where the page is located. However, this is an unencrypted process and ISPs can see the DNS query and conclude which websites their users have visited. Internet service providers are also able to sell this information to advertisers.

Innovations such as DNS-over-HTTPS, or DoH, have added encryption to DNS queries. While this may dissuade bad actors who may wish to hijack DNS queries to point victims to malicious websites, DNS resolvers are still able to see which websites are being visited.

ODoH decouples DNS queries from individual users, so the DNS resolver cannot know which websites have been visited. This is achieved by encrypting the DNS query before passing it through a proxy server. This way, the proxy cannot see the query and the DNS resolver cannot see who originally sent it.

"What ODoH is meant to do is separate the information about who is making the query and what the query is," said Cloudflare's head of research, Nick Sullivan.

Page loading times and browsing speeds are said to be "practically indistinguishable" when using the ODoH protocol, according to Sullivan.

However, ODoH is only able to ensure privacy when the proxy and the DNS resolver are not controlled by the same entity. This means that ODoH will depend on companies offering to run proxies, otherwise the "separation of knowledge is broken."

While a few unnamed partner organizations are already running proxies, allowing early adopters to use ODoH using Cloudflare's 1.1.1.1 DNS resolver, the vast majority of users will have to wait until the technology is directly baked into browsers and operating systems.

Though it will likely first need to be certified as a standard by the Internet Engineering Task Force, considering that Apple was directly involved in developing the technology, it is not unreasonable to expect Apple to be among the first to integrate it in the future.

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...

Top Rated Comments

chucker23n1 Avatar
65 months ago

SO i can use it right now by just changing my DNS to 1.1.1.1?
No. That’ll change you to DoH, if your resolver supports it. ODoH isn’t yet implemented anywhere.
Score: 8 Votes (Like | Disagree)
ArPe Avatar
65 months ago

I use OpenDNS

https://en.wikipedia.org/wiki/OpenDNS

208.67.222.222
208.67.220.220
That doesn’t protect you from your ISP’s eyes and selling your browsing data. Ali and Bob in tech support still know you’re into dwarf domination cosplay.
Score: 8 Votes (Like | Disagree)
thederby Avatar
65 months ago

Who TF is "Fastly"?

only one of the top three CDNs on the planet.
Score: 7 Votes (Like | Disagree)
locovaca Avatar
65 months ago

You have to trust the resolver and if you have content filtering in use that uses DNS based filtering, this is not a good thing. That said, I have found cloudflare to be very fast and secure. Since I do use content filtering and ad blocking, I use pihole with unbound and it has been great.
Yup, and now we’re running into the issue of apps and devices that ignore DNS servers offered up by your router and instead hardcode Google or others so they can defeat DNS based add blockers. This is just another attempt to keep ads working under the guise of “security.”
Score: 5 Votes (Like | Disagree)
Helmlein Avatar
65 months ago
DNS resolution is something that should be implemented for the OS, not in the browser. The browser in turn can query the OS resolver library. Therefore: thanks but no thanks. Better implement those in the OS resolver library, so ALL applications can benefit.

And businesses will know how to configure their MITM-proxies to prevent (O-)DoH or DoT anyway; this will just help the likes of BlueCoat.

H.
Score: 5 Votes (Like | Disagree)
chucker23n1 Avatar
65 months ago

DNS resolution is something that should be implemented for the OS, not in the browser. The browser in turn can query the OS resolver library. Therefore: thanks but no thanks. Better implement those in the OS resolver library, so ALL applications can benefit.
Apple will most likely implement this in the OS, so…
Score: 3 Votes (Like | Disagree)