Apple Promotes AirPods Max in New 'Journey Into Sound' Ad
Apple today introduced new wireless over-ear headphones called AirPods Max, and it has since shared the first ad for the headphones on its YouTube channel. The 90-second video is titled "Journey into Sound" and shows someone wearing AirPods Max in space.
"Introducing AirPods Max," says Apple. "Computational audio. Adaptive EQ. Active Noise Cancellation. Transparency mode. Spatial audio."
Apple goes into more detail about the AirPods Max in a separate video narrated by company executives Evans Hankey, VP of Industrial Design, and Gary Geaves, VP of Acoustics. The video is set to the song "Empty Dancefloor" by Soulwax.
"High-fidelity audio," says Apple. "Active Noise Cancellation with Transparency mode. Spatial audio for theater-like sound that surrounds you. Stunning design with an exceptional fit. All with the effortless magic of AirPods."
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While the AirPods Max were just updated with an H2 chip, the over-ear headphones could receive another update next year, if a previous rumor is still accurate.
In May 2025, Apple supply chain analyst Ming-Chi Kuo said that he expected lighter-weight AirPods Max to enter mass production in 2027. However, following the AirPods Max 2 announcement this week, it is unclear if Apple's plans have...
AirPods Max 2 will be available for pre-order on Apple.com and in the Apple Store app starting this Wednesday, March 25 in the U.S. and more than 30 other countries and territories. Apple said the headphones will launch in early April, but it has yet to provide a specific release date. In the U.S., AirPods Max remain priced at $549.
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Repair site iFixit today shared a teardown of Apple's new AirPods Max 2 headphones, and as expected, there are few changes. iFixit says the AirPods Max 2 are "basically the same" as the original AirPods Max headphones that came out in 2020.
A comparison of the internal components of the AirPods Max 2 and the USB-C AirPods Max indicate the headphones are identical, and opening them up...
