Universal Electronics Offers Alternative Apple TV Remote to Cable Companies

Universal Electronics has announced its own take on Apple's divisive Apple TV Remote that's "specifically developers and designed" for cable, satellite, and MVPD (multichannel video program distributor) customers, according to the company (via The Verge).

uei apple tv 4k remote
The UEI Remote uses Bluetooth Low Energy (BLE) connectivity together with Infrared to provide universal control, and offers ‌Apple TV‌ users content search and control via Siri and a program guide button for live TV viewing functions, along with separate volume and channel rockers and traditional media playback buttons.

In addition to featuring Apple's MFi authentication chip for secure connectivity with ‌Apple TV‌, the remote also packs an accelerometer and ambient light sensor to automatically backlight the keys in low light environments when the remote is picked up or moved.

"We're excited that customers worldwide will soon be able to enjoy this new remote, designed specifically for the growing number of MVPDs offering Apple TV 4K to their subscribers," said Paul Arling, CEO, Universal Electronics Inc. “This remote offers convenient features to quickly access the EPG or channel surf live programming available through the MVPD's app on Apple TV 4K."

Third-party alternatives to Apple's deeply unpopular ‌Apple TV‌ Remote aren't new. Last year we saw Swiss telco Salt launch an alternative remote control for the ‌Apple TV‌ 4K set-top boxes that it includes in its domestic broadband TV bundle. Then, in July, Function101 launched a $30 variant for U.S. the consumer market (there's no ‌Siri‌ button included on that one though).

UEI's remote won't be available for consumers to buy when it launches early next year. Instead, it's being offered directly to cable companies that include an ‌Apple TV‌ 4K as part of a streaming video package.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

Karllake Avatar
58 months ago

original remote is fine. people complaining are simply afraid of change. touch pad is far better than tapping directional buttons many times.

only thing Apple needs to do is to remove animations that block the remote input. i find it extremely idiotic i have to wait for the slow dumb fade-to-home animation or the multitasking animation to finish before my remote is usable.
100% disagree, the number of accidental movements using the touch pad is unreal, it moves up and down when you’re trying to move left to right and often over or under shoots when scrolling in any direction, it’s not the great user experience everyone expects from apple, you may not have this problem but that doesn’t mean you can extrapolate and theory that everyone else is just “afraid of change”
Score: 50 Votes (Like | Disagree)
NikoBeaR Avatar
58 months ago

original remote is fine. people complaining are simply afraid of change. touch pad is far better than tapping directional buttons many times.

only thing Apple needs to do is to remove animations that block the remote input. i find it extremely idiotic i have to wait for the slow dumb fade-to-home animation or the multitasking animation to finish before my remote is usable.
I love most Apple products as they bring me joy in my life. The AppleTV 4K remote is horrendous. Top 10 worst designs from Apple.
Score: 40 Votes (Like | Disagree)
miniyou64 Avatar
58 months ago
I was such a hardcore defender of the Apple TV remote. It’s garbage. Impossible to select things accurately. Bloop, bloop...bloop, bloop, bloop and you’re 3 lines down from where you want to be.
Score: 28 Votes (Like | Disagree)
iapplelove Avatar
58 months ago

I love most Apple products as they bring me joy in my life. The AppleTV 4K remote is horrendous. Top 10 worst designs from Apple.
we have a few Apple TV’s here, same 4k. And no matter how many times I pick up the remote it’s always upside down.
Score: 27 Votes (Like | Disagree)
George Dawes Avatar
58 months ago
I actually preferred the old silver one . Keep it simple
Score: 17 Votes (Like | Disagree)
NikoBeaR Avatar
58 months ago

100% disagree, the number of accidental movements using the touch pad is unreal, it moves up and down when you’re trying to move left to right and often over or under shoots when scrolling in any direction, it’s not the great user experience everyone expects from apple, you may not have this problem but that doesn’t mean you can extrapolate and theory that everyone else is just “afraid of change”
This guy nailed it. The AppleTV 4K REMOTE s a pile of pig crap. All design no function.

EDIT: Sorry I meant REMOTE is a POS; I am in love with my AppleTV 4K otherwise.
Score: 17 Votes (Like | Disagree)