Apple's Wearables, Home and Accessories Category Sets All-Time Revenue Record of $7.9 Billion

Apple's Wearables, Home, and Accessories category, which was previously known as the "Other" category, brought in record revenue in the fourth fiscal quarter of 2020, hitting $7.9 billion, up 21 percent from $6.5 billion in the year-ago quarter.

applewatchse
Apple CFO Luca Maestri said that Apple hit September quarter records in every geographic segment in these categories. Apple's wearables category alone, which includes Apple Watch, AirPods, AirPods Pro, and Beats headphones, is now the size of a Fortune 130 company.

When it comes to Apple Watch sales in September, 75 percent of buyers were new to the Apple Watch, suggesting the Apple Watch is still seeing significant growth among those who have not yet used the product.

Apple during the call announced a new Lumi Health partnership with the government of Singapore, which is an Apple Watch program designed to encourage healthy behaviors.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...
All Screen iPhone 2027 Feature 1

iPhone XX? 6 Features Rumored for Apple's 20th Anniversary iPhone

Monday October 27, 2025 4:01 pm PDT by
For the 10th anniversary iPhone that came out in 2017, Apple introduced the iPhone X with Face ID, notch, and minimized bezels, providing more display space than ever before. The 20th iPhone anniversary is approaching and Apple wants to take the iPhone X design even further. We're two years away from the 2027 iPhone, but it's tough for Apple to keep major changes under wraps. We've rounded...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...

Top Rated Comments

Chompineer Avatar
65 months ago

The Apple Watch is my favorite Apple device. :D Apple hit it out of the ballpark with the Apple Watch.
Agree. I had a series zero and just didn’t see the use in it... Sold it quickly after. My girlfriend’s Fitbit died in spring and she really wanted to get an AW, so we both got S5’s. I was very hesitant to try again, but very glad I did. She loves hers too.

Only annoyance, my carrier doesn’t support AW. I’d really like to be able to use the LTE on mine, then I wouldn’t have to bring my phone on walks.
Score: 3 Votes (Like | Disagree)
jz0309 Avatar
65 months ago
apple does have the best line-up of products and keeps improving and adding new products, eg assuming that airtags will be announced soon and fall into this category, I think they will be quite successful
Score: 2 Votes (Like | Disagree)
T-R-S Avatar
65 months ago
I like the 2% Cash Back at Costco and grocery stores...
Score: 1 Votes (Like | Disagree)
Apple_Robert Avatar
65 months ago
The Apple Watch is my favorite Apple device. :D Apple hit it out of the ballpark with the Apple Watch.
Score: 1 Votes (Like | Disagree)
4jasontv Avatar
65 months ago

I can't believe that Apple's wearable and accessories division revenue is the same amount Google is willing to pay to be set as the default iOS search engine, not even exclusive search engine.
What does that tell you about the value of your personal data?
Score: 1 Votes (Like | Disagree)
Davidglenn Avatar
65 months ago
It goes to show, that you don't need to be the first on the market, just do your research and get it right.
Score: 1 Votes (Like | Disagree)