Canalys: Apple 'Still Has Much to Prove' With HomePod Mini in Crowded Smart Speaker Market

A new report from Canalys has forecasted the global smart speaker market for next year, projecting that it will reach 163 million units, a growth of 21 percent.

HomePodandMini16x9blue

Mainland China is expected to be the main market for smart speakers next year with a growth of 16 percent. The rest of the market is expected to grow by just three percent. In spite of this, 2021 is believed to be a much stronger year for smart speakers due to increased demand, as well as improved products and availability.

HomePod mini is presumed to pose a challenge to incumbent smart speakers, although Canalys Research Manager Jason Low says that the new device may yet face some challenges.

Apple still has much to prove to attract users, especially as the ‌HomePod mini‌ is up against other new US$99 devices, which are larger in size and with assistants perceived to be smarter. Apple must deliver its acclaimed premium user experience by leveraging its proprietary ecosystem of hardware, software and services. The ‌HomePod mini‌ would give its competitors a run for their money if the sound quality proves to be better despite its smaller size, and if the UWB and Intercom features work seamlessly for users.

It is also notable that Apple will be the only global platform vendor selling hardware and services within China.

"The US$99 (approximately CYN700) price segment is pretty much a no-mans-land in China, yet adequate to appeal to Apple’s user-base. Apple should take this opportunity to drive the uptake of its music and other services consumed at home," said Canalys Research Analyst Cynthia Chen.

The global smart speaker installed base is forecast to reach 640 million units by 2024, which Canalys says is "paving the way for the ambient computing paradigm shift."

Related Roundups: HomePod, HomePod mini
Tags: China, Canalys

Top Rated Comments

hlfway2anywhere Avatar
6 weeks ago
Apple doesnt need to prove anything. The HomePod is a great speaker and people who want it and like it will buy it if they see the value in it. People who are fine with speakers that collect their data and sound like oversized cell phone speakers can keep their Amazon echo and google home.
Score: 14 Votes (Like | Disagree)
adamjackson Avatar
6 weeks ago
I would agree but, and I just filled out one of Apple's 15 minute surveys, this one about HomePod and I provided the only area of displeasure I have with this speaker is Siri.

These things consumers know are true about HomePod
[LIST=1]
* Fantastic Sound quality
* Amazing microphones and can hear you across the house
* Amazing 1st party integration with the apple ecosystem
* multi-user and knows your calendar and address book
* Can be paired and used in stereo pairs
* Excellent integration with apple music and podcasts
* New intercom will be a game changer for affluent families in large sprawling mcMansions
* Apple is a company that puts privacy first


Therefore, $99-$300 for a speaker is 'reasonable' for people who an afford it who are already all-in on Apple spending $1000 on their phones and $3,000 on their laptops but the key thing holding HomePod back isn't price..that's part of it. Homepod's pricing makes this not an impulse purchase but Alexa and Google's box thing are very fast at responding and get responses right very often. I have a whole-home HomeKit setup..everything is connected and Siri misses my commands about 20% of the time on any given day. It's just me, no other noises and when I tell it to lock the doors, turn off lights or set a scene, Siri will reply "got it!" very enthusiastically and nothing actually happened or say "hmmmm" and then nothing. These misses are frustrating but I'd rather ditch HomeKit completely than switch to a company that isn't putting privacy first so apple has me 100% but Siri is holding HomePod back..followed by pricing....followed by 3rd party integrations.
Score: 6 Votes (Like | Disagree)
hlfway2anywhere Avatar
6 weeks ago


Homepod and Mini are simply mediocre in terms of both sound and Siri. Rather amusing to see Apple trying to play catch-up.

Oh? Where were you able to hear the mini which doesn’t get released for another 22 days?
Score: 5 Votes (Like | Disagree)
hlfway2anywhere Avatar
6 weeks ago


Except it's NOT an opinion. They are better than the average smart speaker which is pure garbage but there are plenty of real speakers that blow these away. Even 9 year old desk top B&W MM-1 speakers are selling for what they did new because of audio quality and there are better.

“Better” is an opinion... this is elementary level education.
Facts look like this:
Amazon echo studio uses 5 speakers to produce sound and costs $199

Apple HomePod uses 7 tweeters and a woofer to produce sound, and costs $299.

Opinions look like this: echo studio is better than the HomePod.
Score: 5 Votes (Like | Disagree)
tymeframe Avatar
6 weeks ago
With the HomePod mini's affordable price, we're excited to start phasing out our alexa devices.
Score: 5 Votes (Like | Disagree)
nwcs Avatar
6 weeks ago


Homepod and Mini are simply mediocre in terms of both sound and Siri. Rather amusing to see Apple trying to play catch-up.

Also amusing to see an opinion presented as fact.
Score: 4 Votes (Like | Disagree)

Top Stories

maxresdefault

Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
m1 chip macbook air pro

Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
General cyber monday 20 sale feature

Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
16 inch MBP Mini Led

Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
Mac Mini 2018

Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
periscope iPhone feature2

Apple Moving Forward With Plans for 'Folded' Periscope Cameras to Significantly Increase iPhone's Optical Zoom

Monday November 30, 2020 8:01 am PST by
Apple is advancing its plans to significantly enhance the iPhone's optical zoom range using periscope lens technology, according to ETNews. Citing industry sources familiar with the development of iPhone cameras, ETNews report says Apple is currently seeking an appropriate "folded" periscope camera solution for the iPhone and has already initiated discussions with suppliers. Apple has...
apple fitness plus instructor kim ngo

Apple Fitness+ Promotion Ramps Up as Launch Approaches

Sunday November 29, 2020 11:57 am PST by
Promotion for Apple Fitness+ is ramping up, with advertising initiatives and teases from instructors being spotted on social media, indicating that the new subscription service may be launching imminently. MacRumors reader Chris Weaver spotted that Best Buy has started advertising six-month free trials of Apple Fitness+ with Apple Watch purchases. The advert suggests that retailers have...
iphone 12 colors

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last month in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12 are ...
mac mini macbook pro macbook air m1

Notable Developer Starts Patreon to Fund Apple Silicon Linux Port

Monday November 30, 2020 4:23 pm PST by
Developer Hector Martin, who describes himself as someone who "likes putting Linux on things," has launched a plan create a Linux port for Apple Silicon Macs. Martin, also known as "Marcan," has created a Patreon with the goal of earning enough funding to be able to take on the complexities of bringing Linux to Macs equipped with an M1 chip. Creating a Linux port is no easy task, and Linux...
leather sleeve iphone 12 box

Hands-On With the Leather Sleeve for iPhone 12 Models

Monday November 30, 2020 2:13 pm PST by
Apple this year came out with a handful of accessories for the new iPhone 12 models, and in addition to the standard Silicone and Leather cases, there's also a new Leather Sleeve that recently went on sale. Subscribe to the MacRumors YouTube channel for more videos. We picked up one of the Leather Sleeves to check it out to see if it's worth the $129 that Apple is charging. The Leather Sleeve ...