Canalys: Apple 'Still Has Much to Prove' With HomePod Mini in Crowded Smart Speaker Market

A new report from Canalys has forecasted the global smart speaker market for next year, projecting that it will reach 163 million units, a growth of 21 percent.

HomePodandMini16x9blue

Mainland China is expected to be the main market for smart speakers next year with a growth of 16 percent. The rest of the market is expected to grow by just three percent. In spite of this, 2021 is believed to be a much stronger year for smart speakers due to increased demand, as well as improved products and availability.

HomePod mini is presumed to pose a challenge to incumbent smart speakers, although Canalys Research Manager Jason Low says that the new device may yet face some challenges.

Apple still has much to prove to attract users, especially as the HomePod mini is up against other new US$99 devices, which are larger in size and with assistants perceived to be smarter. Apple must deliver its acclaimed premium user experience by leveraging its proprietary ecosystem of hardware, software and services. The HomePod mini would give its competitors a run for their money if the sound quality proves to be better despite its smaller size, and if the UWB and Intercom features work seamlessly for users.

It is also notable that Apple will be the only global platform vendor selling hardware and services within China.

"The US$99 (approximately CYN700) price segment is pretty much a no-mans-land in China, yet adequate to appeal to Apple’s user-base. Apple should take this opportunity to drive the uptake of its music and other services consumed at home," said Canalys Research Analyst Cynthia Chen.

The global smart speaker installed base is forecast to reach 640 million units by 2024, which Canalys says is "paving the way for the ambient computing paradigm shift."

Related Roundups: HomePod, HomePod mini
Tags: China, Canalys

Top Rated Comments

hlfway2anywhere Avatar
30 months ago
Apple doesnt need to prove anything. The HomePod is a great speaker and people who want it and like it will buy it if they see the value in it. People who are fine with speakers that collect their data and sound like oversized cell phone speakers can keep their Amazon echo and google home.
Score: 14 Votes (Like | Disagree)
adamjackson Avatar
30 months ago
I would agree but, and I just filled out one of Apple's 15 minute surveys, this one about HomePod and I provided the only area of displeasure I have with this speaker is Siri.

These things consumers know are true about HomePod
[LIST=1]
* Fantastic Sound quality
* Amazing microphones and can hear you across the house
* Amazing 1st party integration with the apple ecosystem
* multi-user and knows your calendar and address book
* Can be paired and used in stereo pairs
* Excellent integration with apple music and podcasts
* New intercom will be a game changer for affluent families in large sprawling mcMansions
* Apple is a company that puts privacy first


Therefore, $99-$300 for a speaker is 'reasonable' for people who an afford it who are already all-in on Apple spending $1000 on their phones and $3,000 on their laptops but the key thing holding HomePod back isn't price..that's part of it. Homepod's pricing makes this not an impulse purchase but Alexa and Google's box thing are very fast at responding and get responses right very often. I have a whole-home HomeKit setup..everything is connected and Siri misses my commands about 20% of the time on any given day. It's just me, no other noises and when I tell it to lock the doors, turn off lights or set a scene, Siri will reply "got it!" very enthusiastically and nothing actually happened or say "hmmmm" and then nothing. These misses are frustrating but I'd rather ditch HomeKit completely than switch to a company that isn't putting privacy first so apple has me 100% but Siri is holding HomePod back..followed by pricing....followed by 3rd party integrations.
Score: 6 Votes (Like | Disagree)
hlfway2anywhere Avatar
30 months ago

Homepod and Mini are simply mediocre in terms of both sound and Siri. Rather amusing to see Apple trying to play catch-up.
Oh? Where were you able to hear the mini which doesn’t get released for another 22 days?
Score: 5 Votes (Like | Disagree)
hlfway2anywhere Avatar
30 months ago

Except it's NOT an opinion. They are better than the average smart speaker which is pure garbage but there are plenty of real speakers that blow these away. Even 9 year old desk top B&W MM-1 speakers are selling for what they did new because of audio quality and there are better.
“Better” is an opinion... this is elementary level education.
Facts look like this:
Amazon echo studio uses 5 speakers to produce sound and costs $199

Apple HomePod uses 7 tweeters and a woofer to produce sound, and costs $299.

Opinions look like this: echo studio is better than the HomePod.
Score: 5 Votes (Like | Disagree)
tymeframe Avatar
30 months ago
With the HomePod mini's affordable price, we're excited to start phasing out our alexa devices.
Score: 5 Votes (Like | Disagree)
nwcs Avatar
30 months ago

Homepod and Mini are simply mediocre in terms of both sound and Siri. Rather amusing to see Apple trying to play catch-up.
Also amusing to see an opinion presented as fact.
Score: 4 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...