Short Form Video Service Quibi Now Available on Apple TV
Short form video streaming service Quibi today introduced an Apple TV app, allowing Quibi content to be watched on the Apple TV for the first time.
Quibi launched earlier this year in April with a smartphone-focused platform that had content meant to be viewed in a mobile-only format, but that has not proven particularly popular. Quibi is struggling, and is aiming to get more viewers by expanding to additional platforms.
Prior to launch, Quibi spent more than $1 billion creating original content, developing shows that are meant to be watched in short 5 to 10 minute snippets. Quibi has garnered around 400,000 to 500,000 subscribers who pay $4.99 to $7.99 per month for the service, but Quibi initially believed it would get 7.4 million subscribers within a year.
Quibi founder Jeffrey Katzenberg has been attempting to sell Quibi, but tech executives including Apple's Eddy Cue, Facebook, WarnerMedia, and others have turned him down. Rumors now suggest Katzenberg may be planning to shut down the company,
Popular Stories
Some Apple retail employees have been told to warn customers against visiting to purchase an iPhone Duo without a pre-order on Friday, October 23.
Apple Store employees told MacRumors that they have been advised that there will likely be no iPhone Duo stock available for walk-in purchases on launch day. Staff have been instructed to discourage customers without pre-orders from coming in...
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake."
"Let me cut to the chase: Apple made a major mistake here," he...
