Apple Buys Rights to 'The Velvet Underground' Documentary

Apple today announced that it has purchased the worldwide distribution rights to "The Velvet Underground," a documentary from Todd Haynes.

velvetundergroundappletv
Haynes' documentary follows 1960's band "The Velvet Underground," which was headlined by Lou Reed and once managed by artist Andy Warhol. "The Velvet Underground" was known as the "house band" at the Factory, which was Warhol's studio that served as a hangout for artists and a venue for legendary parties.

"The Velvet Underground" will feature never before seen performances and recordings, Warhol films, experimental art, and in-depth interviews with key players of that time.

The Velvet Underground created a new sound that changed the world of music, cementing its place as one of rock 'n' roll's most revered bands. Directed by acclaimed filmmaker Todd Haynes, "The Velvet Underground" shows just how the group became a cultural touchstone representing a range of contradictions: the band is both of their time, yet timeless; literary yet realistic; rooted in high art and street culture.

There's no known release date for "The Velvet Underground" at this time, but it joins several other documentaries that Apple has picked up such as Werner Herzog's "Fireball: Visitors from Darker Worlds," "Boys State," "Beastie Boys Story," "Dads," and "The Elephant Queen."

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

SuperCachetes Avatar
67 months ago

yawn, apple tv + excusive for a limited audience. many apple tv owners most likely never heard of velvet underground or even care about this
The Velvet Underground's first album only sold 30,000 copies during its first five years but “everyone who bought one of those 30,000 copies started a band.” -Brian Eno

There is plenty of content based on things someone somewhere never heard of. The simple truth is that this band was incredibly influential on the rock music of the 20th century, and beyond. It doesn’t matter if you or I like them subjectively, or if we are even familiar with them.

I look forward to being entertained and educated by this.
Score: 8 Votes (Like | Disagree)
LoadStar Avatar
67 months ago

This ought to be interesting.

Is there a reason that the artwork is reversed?
Looks like a plate that they'd use to do offset printing of a poster. (It's not just reversed, it's a negative as well.) Maybe the idea is to reflect the "behind the scenes" nature of the documentary?
Score: 8 Votes (Like | Disagree)
citysnaps Avatar
67 months ago
Looking forward to this!
Score: 8 Votes (Like | Disagree)
Zen_Arcade Avatar
67 months ago
One of the two most influential rock bands.

I hope the documentary is awesome!
Score: 7 Votes (Like | Disagree)
folp02 Avatar
67 months ago
The Velvet Underground are definitely not for everyone, but they are one of the greatest bands ever. Can't wait to see this!
Score: 5 Votes (Like | Disagree)
ThunderSkunk Avatar
67 months ago

Looking forward to this!
This could easily be a 12 hour epic.
and I’d savor all 12 hours.

...and somewhere near a still telephone, Roger Waters and Jimmy Page are squirming with anticipation.
Score: 4 Votes (Like | Disagree)