Chris Rock Sells iPhone 12 and mmWave 5G in New Verizon Ad
During its iPhone 12 event this week, Apple expended an unusually long amount of talk time on pressing home the benefits of 5G, and even gave the chairman and CEO of Verizon, Hans Vestberg, a segment to explain how "5G just got real."
"The power of Verizon 5G meets the first iPhone with 5G."
That same slogan is at the heart of Verizon's marketing campaign for mmWave 5G on iPhone 12, as this latest ad featuring comedian Chris Rock demonstrates.
The entire iPhone 12 lineup is compatible with faster 5G networks, but support for high-frequency mmWave bands is limited to models sold in the United States. This includes compatibility with Verizon's new 5G Ultra Wideband network, which is now available in 55 cities across the country.
mmWave is a set of 5G frequencies that promise ultra-fast speeds at short distances, making it best suited for dense urban areas. By comparison, sub-6GHz 5G is generally slower than mmWave, but the signals travel further, better serving suburban and rural areas. In most countries that offer 5G, sub-6GHz networks are more common.
Apple says iPhone 12 models support more 5G bands than any other smartphone, and the devices can automatically adjust to LTE when necessary to save battery life, such as when updates are taking place in the background.
iPhone 12 and iPhone 12 Pro pre-orders begin today, October 16 at 5 a.m. Pacific Time, with shipments starting Friday, October 23.
Popular Stories
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.
This alleged change in strategy comes after Apple was forced to delay its more...
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report.
Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...