iPhone 12 Shipments Could Reach 80 Million Units By End of 2020

iPhone 12 shipments could reach as many as 80 million units by the end of the year thanks to Apple's more affordable pricing strategy, according to market observers (via DigiTimes).

iphone 12 vs iphone 12 mini

The pricing dynamics, coupled with a number [of] technology updates, including a faster A14 processor, improved product designs and camera functionalities, is expected to bring a new round of sales growth for Apple, said the observers.

Shipments of the new iPhone lineup, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max, will at least top 70 million units by the end 2020, with the possibility of hitting 80 million barring a further escalation of the US-China trade conflicts, they said.

The ‌iPhone‌ 12 Pro and iPhone 12 Pro Max start at $999 and $1,099, respectively, which are the same prices that the ‌iPhone‌ 11 Pro and iPhone 11 Pro Max were when they launched last year. However, the 256GB and 512GB storage options for both ‌iPhone‌ 12 Pro models are $50 cheaper than their predecessors were at those capacities. Meanwhile the ‌iPhone‌ 12 starts at $799, and the iPhone 12 mini starts at a more affordable $699 entry point.

Apple's decision to adopt a two-phase shipment strategy – with the ‌iPhone‌ 12 and 12 Pro becoming available later this month and the ‌iPhone 12 Pro Max‌ and ‌iPhone 12 mini‌ arriving in November – is not expected to significantly affect demand, and may extend Apple's order pull-ins from the upstream supply chain to the first quarter of 2021, according to DigiTimes' sources.

TSMC, which produces the 5-nanometer A14 Bionic processor in Apple's new iPhones, is expected to benefit most from robust sales. TSMC also fabricates the A14 chips in Apple's iPads, which are currently seeing a surge in popularity, and the foundry is expected to roll out over 150,000 wafers for 5nm chips in the fourth quarter of 2020, with Apple accounting for about 90% of related orders.

Foxconn remains Apple's main ‌iPhone‌ assembler, and has reportedly secured the bulk of orders for the new ‌iPhone‌ 12 series through the first quarter of 2021. Foxconn is also the sole supplier of the 6.7-inch ‌iPhone 12 Pro Max‌ and is estimated to be handling over 70% of the orders for the 6.1-inch ‌iPhone‌ 12 and ‌iPhone‌ 12 Pro, according to DigiTimes.

Related Forum: iPhone

Top Rated Comments

MayaTlab Avatar
44 months ago
The iPhone 12 being €100 more than its direct predecessor's price point at introduction doesn't strike me as being worthy of being described as "more affordable".
Not that I'm in doubt Apple will continue to sell truckload of phones by the end of the year.
Score: 15 Votes (Like | Disagree)
MAcNIAC Avatar
44 months ago
I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
Score: 10 Votes (Like | Disagree)
bobmans Avatar
44 months ago
That’s more than a million phones a day. Insane scale if accurate.
Score: 8 Votes (Like | Disagree)
yellow8 Avatar
44 months ago
That's 80 millions chargers less.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
44 months ago
Provided they can ship that many. Though I wouldn’t be worried about competition these days. Apple faces a greater threat from older iphone models than they do from rival android brands.
Score: 6 Votes (Like | Disagree)
IIGS User Avatar
44 months ago

I think apple are about to make a killing. for all the doom and gloom around at the moment, there are a lot of people with jobs that are unaffected, that are earning good money, and paying virtually no interest on loans, and they can't blow money on holidays.
There's a lot to be said for this particular analysis. I draw only from my own experience, but I'll tell you why.

I don't make a ton of money. I'm your typical ham & egger who works 40 (OT if it's offered) and am grinding it out on a modest state government salary for the sole reason that I've got seniority and a pension at the end (which is huge, but I did work the same crappy job for 23 years so anyway). We were deemed "essential" at the beginning of the pandemic. They let people work from home for a few weeks at the peak, but shut that down months ago. Everyone I work with is coming into the office, doing field work, seeing "customers" (a polite word for it) doing mandatory group trainings, etc.

I'm immuno compromised and I have a heart condition, but I'm here every day. Which I feel pretty fortunate to be doing as working from home is hell for me (I hate it) and I am working. I've even ended up getting some OT as some outside operations shifted to our facility because of the pandemic, and there have been gaps to fill. For this I am grateful.

So, through all this time I've been working, even getting a little extra. There are a lot of people struggling, and I acknowledge that. I won't get any deeper into the weeds. This isn't a "political" thread and I don't want to go down that road either way.

But all this time, I've had almost nothing to spend my money on but bills and food. A few restaurants have re opened and my wife and I make a ritual of going out on Sunday mornings for breakfast. Other than that we have pretty much nothing to spend our money on. Movies are closed, our cruise next month was cancelled (thank god, I didn't want to be on that floating Petri dish of experimentation). We haven't been down the beach, and going to the mall to shop for a day while permitted, sucks. I really don't enjoy walking around the mall with a KN95 on. Again, a discussion not for the thread.

So a lot of people have some extra money lying around. The purchase options are very attractive, the 5G is going to be more of a factor than people think, and the new phones are really nice.

So I think Apple sells a ton of them. I really do. I'm ordering one tomorrow at 8AM EDT and I can't wait to get my hands on it.
Score: 5 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....