Watch Apple's Promotional Ads for iPhone 12, iPhone 12 Pro, and HomePod mini - MacRumors
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Watch Apple's Promotional Ads for iPhone 12, iPhone 12 Pro, and HomePod mini

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Apple has posted promotional ads on its YouTube channel for all the new products that were announced during Tuesday's Apple event, including the iPhone 12, iPhone 12 Pro, and HomePod mini. Check out the embedded videos below.

Hello 5G. A14 Bionic, the fastest smartphone chip ever. Night mode on all cameras. Super Retina XDR display. The first camera ever to record in Dolby Vision. Ceramic Shield that’s tougher than any other smartphone glass. A whole new way to connect accessories with MagSafe. And the world’s smallest 5G phone, iPhone 12 mini.

5G. A14 Bionic, the fastest chip in a smartphone. An all-new design. A Ceramic Shield front cover that’s tougher than any smartphone glass. A custom LiDAR Scanner. The first camera ever to record in Dolby Vision. An advanced Pro camera system for next-level low-light photography. And connect accessories in a whole new way with MagSafe. iPhone 12 Pro, the most powerful iPhone ever.

Room-filling sound, an intelligent assistant, and smart home control. All private and secure. Order 11.6. Available starting 11.16

Apple announced that the 6.1-inch models of the iPhone 12 and iPhone 12 Pro will be available to pre-order beginning this Friday, October 16 at 5 a.m. Pacific Time, with deliveries and in-store availability beginning one week later on Friday, October 23.

The smaller 5.4-inch iPhone 12 mini and larger 6.7-inch iPhone 12 Pro Max are launching later, with pre-orders beginning Friday, November 6 at 5 a.m. Pacific Time and shipments beginning one week later on Friday, November 13. iPhone 12 Pro pricing starts at $999, while the iPhone 12 starts at $799 and the ‌iPhone 12 mini‌ starts at $699.

‌The ‌HomePod mini‌‌ is priced at $99, and pre-orders begin on November 6, with deliveries beginning on November 16.

Below, we've recapped all of the announcements in just seven minutes for our readers who want a no-frills but thorough overview of all the announcements.

Related Roundup: HomePod mini
Tag: October 2020 Event
Buyer's Guide: HomePod Mini (Don't Buy)
Related Forums: HomePod, HomeKit, CarPlay, Home & Auto Technology, iPhone

Top Rated Comments

dhoughal Avatar
dhoughal
72 months ago

But honestly I think the mag safe/fast charging thing is a secret weapon...
Still trying to figure out what the advantage of this new Magsafe is. You'll need both hands to remove the phone from the charger. Then why not use the Lightning cable and have faster charging than any inductive charger could provide?
Score: 13 Votes (Like | Disagree)
SimonJHarris Avatar
SimonJHarris
72 months ago
Yeah I thought the same! On the products that you can buy, the two tiers of phones do not seem that differentiated from each other. My thought is maybe the iPhone 12 looks so good this year Apple might lose some 12 Pro sales, all OLED, all 5G etc. I Feel like pro-motion in the flagship devices might have given a little more differentiation & a bigger reason to spend more $$$. My X needs an upgrade & I'll probably just go for the standard model.
Score: 6 Votes (Like | Disagree)
otternonsense Avatar
otternonsense
72 months ago
Gotta admit: it's a pretty cool ad :D

I'm sticking to the 11 Pro this year, but I got to say despite being leaked to death it has some nice new features and "cool factor" indeed. 128GB starting model is also a good move, but I noticed it's only for Pro models? It wasn't without some corporate big talk again, like "OMG 10 bazillion computations per nanosecond" like anyone except Phil Schiller is interested in numbers for the sake of numbers.

There are some things I'd like to know from use in the wild:
- 4x increased glass toughness is awesome, what about scratchability? That's been way more of a daily issue and worry than high altitude drops.
- Durability of frame materials (5 slate might have been the best design ever, but those nicks and dents..)
- Hope the antenna lines on the frame do not risk another "holding it wrong" situation
- Battery life
- Retina XDR whatnot compared to 11 Pro displays?
- Magsafe performance and heat management on warmer days

Typical wishlist to be deferred to next year:
- TouchID wake button
- ProMotion
- KILL THE NOTCH WITH A SWINGING SLEDGEHAMMER THROW
Score: 5 Votes (Like | Disagree)
timmyh Avatar
timmyh
72 months ago
Can anyone identify this snap-on wrist band in the iPhone 12 ad, 1 minute in? Seemed weirdly prominent, but no such accessory was announced. 🤔



Attachment Image
Score: 5 Votes (Like | Disagree)
Caliber26 Avatar
Caliber26
72 months ago
Apple usually knocks it outta the park with their ads but that iPhone 12 ad felt a little dystopian for me. It’s just a bunch of people weirdly entranced by their screens. Feels like a departure from the feel-good vibes that have become a staple in Apple ads.
Score: 4 Votes (Like | Disagree)
NightFox Avatar
NightFox
72 months ago

Still trying to figure out what the advantage of this new Magsafe is. You'll need both hands to remove the phone from the charger. Then why not use the Lightning cable and have faster charging than any inductive charger could provide?
My thoughts too. With my current QI charger I just pick up my phone and stick it in my pocket. With magsafe, I'm going to be picking it up without thinking, yanking the cable as the charger gets pulled off the back of my phone and drops to the floor, only to be saved by another yank on the cable.
Score: 3 Votes (Like | Disagree)
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