Apple today updated its App Store Connect app designed for developers, introducing a new icon that is a more complex version of the original simple blue and white "A" design.

appstoreconnect

New icon on the right

‌App Store‌ Connect is used by developers for iOS app management. It provides info on app statuses, offers data on app performance and sales, and lets developers access and respond to reviews.

Along with an updated icon, the new version of the app released today introduces an option for setting up internal TestFlight beta testing, with up to 100 members of a developer's team can test beta builds of an app. Full release notes for the update are below:

With this update, you can now:
- Set up internal TestFlight beta testing
- Add up to 100 members of your team to test beta builds of your app
- Edit test details for beta builds, view build activity and status, and expire builds
- Answer required export compliance questions

Developers can download ‌App Store‌ Connect from the ‌App Store‌. [Direct Link]

Top Rated Comments

thatvirtualboy Avatar
68 months ago
Eesh, if I didn't know any better I would think the 'old' icon was the newer one... looks way cleaner.
Score: 29 Votes (Like | Disagree)
skel_73 Avatar
68 months ago
They are legit going backwards with their design language. It looks like circa 2000.

I do branding and design for a living so maybe I've oversensitive to it, but I find the fact that they are doing this worrisome as it feels regressive and 'un-Apple' to me....
Score: 18 Votes (Like | Disagree)
Atarikid Avatar
68 months ago
Oh boy ... first we got Aqua look. Then the thin/simple look. Now back 'aqua-a-like' look.

Personally the new icon looks .. well .. ugly.
Score: 13 Votes (Like | Disagree)
jdelaune Avatar
68 months ago
That’s one ugly icon. Looks very out of place.
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
68 months ago
It's like Apple just realized within the last year that icons can have depth.
Score: 10 Votes (Like | Disagree)
BreuerEditor Avatar
68 months ago
Whatever happened to the 'simplicity' mentality? I thought we went from these 3D lots of 'depth' icons to flat to make them cleaner and simplistic (flat)? Now we're going back to that? ?
Score: 9 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...