Apple Acquired Podcast App Scout FM Earlier This Year
In order to continue improving its Podcast offerings experience, Apple earlier this year purchased podcast app Scout FM, reports Bloomberg.
The website for Scout FM is now defunct, but it was available on iPhones, Android devices, and Amazon smart speakers. Scout FM generated podcast stations covering various topics, similar to a radio station but for a podcast experience.
A person could select a specific topic and then find podcasts related to that topic, with the service also offering up recommendations based on listening history and personal preference. TechCrunch explained how it worked in 2018:
Scout.fm wants to change the way people listen to podcasts. Instead of scouring through the over 500,000 shows in your current podcast app, this startup's new curated podcast service will just ask you a few questions to find out what you like, then create a podcast station customized to you. The experience is primarily designed for use on smart speakers, like Amazon's Alexa-powered Echo devices, but is also available as iOS and Android applications.
An Apple spokesperson confirmed the purchase to Bloomberg with Apple's standard acquisition statement, but did not provide details on how the app's technology will be used.
Apple competitor Spotify has been making significant investments into the podcasting space, which has also spurred Apple to make updates. Apple plans to improve its podcast offerings through original podcast content that will be exclusive to the Podcasts app.
Apple plans to create audio spinoffs of some of its original television and movie content, but it is also seeking to purchase original podcast programs that could also tie into future Apple TV+ shows.