Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration.

pinterest
As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of the iOS 14 customization trend on Pinterest. According to its data, Pinterest saw a record high number of daily downloads on September 21, with around 616,000 new installs globally.

Offering similar numbers, market intelligence firm Sensor Tower estimated 680,000 Pinterest installs across iOS and Android the previous day, as users searched for photos to use for custom icons or wallpapers to go with their new ‌widgets‌.

Sensor Tower estimates that Pinterest's downloads record was actually broken on September 20, with around 800,000 installs worldwide, or a 32 percent week-on-week growth from the 607,000 installs it managed on September 13, a few days before iOS 14 was released to the public.

The interest has also caused Pinterest to jump from number 47 on the Top Free ‌iPhone‌ Apps charts in the ‌App Store‌ to number 7 in just two days. The app currently sits at number 1 in the Lifestyle category on ‌iPhone‌, although it has hovered around the number 1 and number 2 position since February 2020.

The report notes that the driving motivation for the growth in Pinterest installations can be seen on Pinterest's home page, which has been showcasing the new iOS 14 customization possibilities available to users.

The Pinterest home page today showcases iPhone design trends as one of its "Daily Inspirations," where the collection "Trending wallpapers and aesthetic homescreen ideas" is currently sitting at the top of the page. Here, users are finding iPhone backgrounds and sharing other custom designs and icon sets for people to use in their own creations.

One possible ‌Home Screen‌ customization that has taken on a life of its own is the ability to create custom icons using Apple's Shortcuts app. The process involves creating a Shortcut to open an app, and then adding an image to that Shortcut on the home screen.

A TechCrunch spokesperson said that Gen Z has been the main reason for the surge in interest, as this group grew 50 percent year over year in June 2020 and they tend to use Pinterest as a resource for design inspiration.

Related Forum: iOS 14

Top Rated Comments

cupcakes2000 Avatar
14 months ago
Really really wish using a shortcut to open an app didn’t first open the shortcuts app. Very frustrating.
Score: 16 Votes (Like | Disagree)
szw-mapple fan Avatar
14 months ago

Pinterest is cancer.
Especially after it took over google image search.
Score: 12 Votes (Like | Disagree)
MrCrowbar Avatar
14 months ago
Pinterest is cancer.
Score: 11 Votes (Like | Disagree)
atoqir Avatar
14 months ago
Cool hopefully Apple takes notice and iOS15 focuses even more on customization.

The only thing I really want is choosing my own dark and light mode wallpapers separately .
Score: 8 Votes (Like | Disagree)
EvilEvil Avatar
14 months ago
Imagine what it would be like if Apple had customization years ago...
Score: 6 Votes (Like | Disagree)
FellaMeLad Avatar
14 months ago

...you can’t even view the image you searched for on GOOGLE without downloading this damn app
Yes! I find that sooooooo annoying! And I won't make an account there on principle.
Score: 5 Votes (Like | Disagree)

Related Stories

wwdc 2021 live coverage

WWDC 2021 Apple Event Live Keynote Coverage: iOS 15, macOS 12, and More

Monday June 7, 2021 9:02 am PDT by
Apple's all-online Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. We're expecting to see a number of announcements, including iOS 15, macOS 12, watchOS 8, and tvOS 15, but it's unclear what else we'll be seeing at the event. While there had been some claims of redesigned MacBook Pro models making an appearance...
Mac App Store General Feature

Apple's Craig Federighi: Mac Not Meeting the Bar for Customer Protection

Wednesday May 19, 2021 12:41 pm PDT by
Apple software engineering chief Craig Federighi is testifying in the ongoing Apple v. Epic games trial this afternoon, providing details about iPhone security to convince the judge that any change to the App Store policies would be detrimental to iPhone users. Epic Games wants the judge to force Apple to allow multiple app stores on iOS, similar to how it works on Mac, which would allow...
launch center pro

Launch Center Pro Lets Users Customize App Icons in iOS 14 Without Shortcuts

Tuesday October 20, 2020 3:58 am PDT by
Customizing the home screen has become popular since the release of iOS 14, and many users have been adding custom app icons to their home screen using the Shortcuts app to create unprecedented levels of personalization. The only problem with this method is that it kicks you to and from the Shortcuts app whenever you open an app with a custom icon, which isn't a great way to optimize usage...
f1623085603

Apple Announces iOS 15: First Look at New Features

Monday June 7, 2021 10:07 am PDT by
Apple today previewed iOS 15, the company's next major update for the iPhone, featuring new video calling capabilities, improvements to Messages, user statuses, a smart notification summary, and more. FaceTime In iOS 15, FaceTime features a new grid view and portrait mode support for video. For audio, FaceTime calls now offer Spatial Audio so that voices sound as if they are coming from...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
iPadOS Widgets

iPadOS 15 Features Widgets Anywhere on Home Screen and App Library

Monday June 7, 2021 10:59 am PDT by
Apple today announced iPadOS 15, which introduces the ability to place widgets anywhere on the Home Screen and includes an App Library, a feature first introduced in iOS 14. Widgets can be pinned in different sizes on any page of the Home Screen, providing useful information to users at a glance. Widgets on iPad also get a new larger format to make better use of the device's larger screen. ...
Apple iPadPro iPadOS15 springboard widgets 060721 big

Apple Introduces iPadOS 15: First Look at New Features

Monday June 7, 2021 10:59 am PDT by
Apple today unveiled iPadOS 15, its next-generation operating system for iPad that introduces a slew of new features like widgets on the Home Screen, an iPhone-style App Library, new multi-tasking features, and more. Here's a rundown of what to expect. Widgets Like iOS 14, iPadOS 15 lets users place widgets anywhere on their Home Screen pages and among their apps. Widgets are also...
shortcuts action take screenshot

Apple Shortcuts With Multiple Actions Reportedly Run Faster in iOS 14.6

Wednesday May 26, 2021 1:35 am PDT by
Apple appears to have quietly given its Shortcuts feature a performance boost in iOS 14.6 and iPadOS 14.6, which launched for iPhone and iPad on Monday. Despite no mention of the feature in the software's release notes, users on Reddit are describing speed improvements when running automations that include multiple actions. For example, one user describes how a 700-action shortcut they...
call recorder app

Security Vulnerability in 'Call Recorder' App Exposed User Conversations

Tuesday March 9, 2021 11:06 am PST by
A security flaw in an app called "Call Recorder" exposed thousands of customer conversations, reports TechCrunch. The vulnerability was found by PingSafe AI researcher Anand Prakesh, and has since been patched. The Call Recorder app is designed to allow iPhone users to record their incoming and outgoing phone calls, with those recordings stored in the cloud on Amazon Web Services. Using a ...
iOS 15 icon mock banner

Bloomberg: iOS 15 to Bring Redesigned iPad Home Screen, Updated Lock Screen, New Notification and Privacy Options

Thursday April 22, 2021 3:56 am PDT by
Apple will introduce several new features and enhancements in iOS 15 and iPadOS 15 later this year, including a redesigned Home Screen for iPad, an updated Lock Screen, and new notification preferences for users, according to Bloomberg's Mark Gurman. From the report:Apple Inc. is readying a major revamp of its mobile software that will include an upgrade to how users handle notifications, a...