Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history.

On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two people at the table that she purchased prenatal vitamins and four pregnancy tests on March 15 at 9:16 a.m., which is clearly something that would be in her iPhone search history.


"Some things shouldn't be shared," says Apple. "That's why iPhone is designed to help give you control over your information and protect your privacy."

Apple has repeatedly said that it believes privacy is a "fundamental human right," and one of the company's "core values." At the CES electronics show in Las Vegas last year, Apple promoted its commitment to privacy with a billboard near the convention center that read "what happens on your ‌iPhone‌, stays on your ‌iPhone‌."

Apple has a privacy page on its website with measures that it takes to protect users, such as end-to-end encryption of iMessages.

Top Rated Comments

lyngo Avatar
32 months ago
I thought this was a creative little ad / marketing message from Apple. I found myself chuckling throughout it. Well done in conveying a simple message, yet very complex issue we are facing today!
Score: 22 Votes (Like | Disagree)
ButterF1ngers Avatar
32 months ago
Clever!
Score: 15 Votes (Like | Disagree)
dlewis23 Avatar
32 months ago
That was actually a really good ad.
Score: 11 Votes (Like | Disagree)
Kkspire Avatar
32 months ago
Way to go Apple. I love their commitment to privacy. I know people that say I don’t care about privacy and unfortunately those people don’t realize how data and surveillance impacts people. Keep on protecting. And ban Facebook =P
Score: 9 Votes (Like | Disagree)
4jasontv Avatar
32 months ago
We should be able to help other iPhone users protect their privacy. For example, we should be able to help turn off speakerphone when people are talking on the phone or listening to music on the bus.
Score: 9 Votes (Like | Disagree)
cipher29 Avatar
32 months ago
Apple: "Privacy is a fundamental human right... Until it interferes with our ability to sell phones in China, then we reevaluate and determine that our ability to make profit is a more important fundamental human right..."
Score: 8 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
maxresdefault

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...