Apple Shares Humorous Privacy-Focused iPhone Ad Where People Overshare Personal Info With Strangers

Apple today shared a humorous new privacy-focused iPhone ad in which people awkwardly overshare their personal information with strangers, such as their credit card number, login details, and web browsing history.

On a bus, for example, a man loudly proclaims that he has browsed eight websites for divorce attorneys that day. And during dinner at a restaurant, a woman tells the other two people at the table that she purchased prenatal vitamins and four pregnancy tests on March 15 at 9:16 a.m., which is clearly something that would be in her iPhone search history.


"Some things shouldn't be shared," says Apple. "That's why iPhone is designed to help give you control over your information and protect your privacy."

Apple has repeatedly said that it believes privacy is a "fundamental human right," and one of the company's "core values." At the CES electronics show in Las Vegas last year, Apple promoted its commitment to privacy with a billboard near the convention center that read "what happens on your ‌iPhone‌, stays on your ‌iPhone‌."

Apple has a privacy page on its website with measures that it takes to protect users, such as end-to-end encryption of iMessages.

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Top Rated Comments

lyngo Avatar
50 months ago
I thought this was a creative little ad / marketing message from Apple. I found myself chuckling throughout it. Well done in conveying a simple message, yet very complex issue we are facing today!
Score: 22 Votes (Like | Disagree)
ButterF1ngers Avatar
50 months ago
Clever!
Score: 15 Votes (Like | Disagree)
dlewis23 Avatar
50 months ago
That was actually a really good ad.
Score: 11 Votes (Like | Disagree)
Kkspire Avatar
50 months ago
Way to go Apple. I love their commitment to privacy. I know people that say I don’t care about privacy and unfortunately those people don’t realize how data and surveillance impacts people. Keep on protecting. And ban Facebook =P
Score: 9 Votes (Like | Disagree)
4jasontv Avatar
50 months ago
We should be able to help other iPhone users protect their privacy. For example, we should be able to help turn off speakerphone when people are talking on the phone or listening to music on the bus.
Score: 9 Votes (Like | Disagree)
cipher29 Avatar
50 months ago
Apple: "Privacy is a fundamental human right... Until it interferes with our ability to sell phones in China, then we reevaluate and determine that our ability to make profit is a more important fundamental human right..."
Score: 8 Votes (Like | Disagree)