Apple Says iOS App Economy Created Nearly 300K New U.S. Jobs Since April 2019

Apple today announced that the iOS app economy has created nearly 300,000 new jobs in the United States since April 2019, citing research shared by Dr. Michael Mandel, chief economic strategist at the non-profit Progressive Policy Institute.

apple developer banner
Despite the COVID-19 pandemic, Apple said the App Store continues to provide economic opportunities, with apps supporting essential needs like remote learning, telehealth, and food ordering. According to Apple, the App Store ecosystem now supports more than 2.1 million U.S. jobs across all 50 states, an increase of 15 percent since last year.

Apple's press release provides some examples of companies of various sizes that have seen success on the App Store in the past year.

"We've had incredible growth in the last year, and we've massively expanded our team to meet demand," said Maxeme Tuchman, co-founder of kid-friendly video calling app Caribu. "It means so much to us to not only be able to help connect families and friends at this difficult time, but to be able to provide stable, well-paying jobs to our growing number of employees as well. The App Store has given us a platform on which we can do both."

Apple iOS app economy creates new US jobs infographic 09022020 big
Apple also noted that it employs over 90,000 employees across all 50 states, and supports 450,000 manufacturing and supply chain jobs. The company is on track to fulfill its commitment to contribute $350 billion in the U.S. over a five-year period.

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Being Rebranded as Apple TV

Monday October 13, 2025 8:25 am PDT by
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...

Top Rated Comments

edgonzalez32 Avatar
67 months ago
I feel like this is a bit misleading. How many of these devs had other developer jobs before focusing on iOS? How many were front or back end devs? I doubt this 300k of devs were devs that never had jobs before.
Score: 15 Votes (Like | Disagree)
LeeW Avatar
67 months ago
Whatever you think about the App Store, the charging and whatever else, it has created a lot of jobs and wealth for many developers. Apple is not the only winner.
Score: 10 Votes (Like | Disagree)
Wildkraut Avatar
67 months ago
According to Apple ... says it all, as if these 300k people were unemployed, flipping cents at the corner. lol
I want to see a decent non-apple statistics, not these mumbo jumbo numbers...

Never trust any statistics that you didn't forge yourself
Score: 10 Votes (Like | Disagree)
MacSince1985 Avatar
67 months ago
Notice that it just says "jobs", not "full-time employment" or "Apple hires". I have no doubt that the iOS market is creating jobs, but I'm also sure those numbers include just about everyone who has done some work loosely related to iOS apps.
Score: 7 Votes (Like | Disagree)
Morgenland Avatar
67 months ago
Well done Apple.
And now let's wait and see how many people here have to badmouth this good news because they have a disturbed relationship to good things...

‚Fragment and destroy‘ was a battle cry of the Bolshevik USSR, and has been injected into the American zeitgeist from the ‚highest‘ level these days.

By the way: Are there surveys on the age, experience and educational level of MacRumors readers available?
Score: 5 Votes (Like | Disagree)
recoil80 Avatar
67 months ago

Well it would be good to know the methodology behind these statistics. Is this 300K new app developers making a living from the something they have on the App Store?
I don't think so.
They say 2 million people work on the app economy, there is no way those are all iOS developers.
Maybe they count all the people involved in making an app like designers, backend developers, frontend developers for the website version, tech support, HR people. If that's the case, 2 million people may be a good estimate.
But it doesn't mean there will be 2 mil people unemployed. I'm an iOS developer, but that's one of my roles in the company, I work on stuff unrelated to apps for about 50% of the time. I'd still be employed even if there wasn't the app store.
Score: 3 Votes (Like | Disagree)