Apple Shares Rise as Trading Begins Following Four-for-One Stock Split

It’s literally a no-brainer to buy Apple stock. It’s like a guaranteed success.

I recommend investing in tulips. They’ve always done so well.

Worked at Apple for 7 years... since then, I've been with a public corp that sold itself to go private, but no company has equaled the portfolio performance that Apple stock has given me - paid for almost my entire house in cash because of them.

Very excited to see where my mere 200 shares (post split) will go ?

With all of these new product announcements, 5g iPhones, Apple Silicone, iPad Air..this is a steal of a price.. Apple sales on this new hardware is going to be through the roof..

It’s literally a no-brainer to buy Apple stock. It’s like a guaranteed success.

What exactly is the point of stock splits in 2020 when we have fractional shares? Wasn't the point of stock splits to make them more affordable so more people could buy them, thus increasing their perceived value and making them a bit more liquid? All of that is kind of no longer relevant with fractional shares that most retail brokerages have adopted. Anyone care to educate me and correct me?

This split was most likely motivated by the way the Dow Jones Industrial Average works. It's based on share price, not market cap. You add up the share prices of all the (30) Dow components, then divide by the DJIA divisor and that gives you the DJIA. When a Dow components' share price gets high in comparison to the other components' share prices, it has an outsized effect on the DJIA. Apple's share price was getting pretty high compared to the other Dow components, so it was split. When that happens, the DJIA divisor is adjusted so that the DJIA would be the same, based on the new share price, at the time of the split as it was before the split.

I'm not sure what the new DJIA advisor is after this adjustment, but it's something like .15 (with a bunch of digits after that). Previously Apple's share price represented more than 10% of the DJIA, now it represents around 3%.