Apple Plans to Launch Fitness Subscription Service
Apple plans to launch a fitness subscription service, according to Bloomberg's Mark Gurman, as part of an upcoming "Apple One" subscription service bundle.
Icons representing some of the exercises in the fitness subscription service
The service would offer virtual fitness and workout classes via an app for iPhone, iPad, and Apple TV. This would rival existing virtual classes services provided by Nike and Peloton. Peloton shares reportedly dipped 4.7 percent in early Thursday trading after the report was published, while Apple was up just less than one percent. The fitness service is expected to be bundled with other Apple subscription services in Apple One.
In March, MacRumors discovered a new fitness app hidden within iOS 14 code for iPhone, Apple Watch, and Apple TV, titled with the codename "Seymour." The app was found to be separate from the existing Activity app. Gurman has today confirmed the identity of the "Seymour" app discovered by MacRumors as the upcoming fitness subscription service. The app may be named "Fit" or "Fitness" when released.
MacRumors found that the app will offer a wide range of activity types, including indoor running, cycling, rowing, stretching, core training, strength training, outdoor walking, dance, and yoga. The app is designed to let users download guided fitness-related videos that will walk them through various workouts and activities. Apple Watch appears to be used in the app to track progress through each workout routine, similar to how Apple Watch can track existing fitness activities through the Activity app.
The new fitness subscription service and accompanying app is likely to launch alongside Apple One in October.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
