Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store.

fortniteappstore
Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:

Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their Fortnite app has been removed from the store. Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services.

Epic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem - including it's tools, testing, and distribution that Apple provides to all developers. Epic agreed to the App Store terms and guidelines freely and we're glad they've built such a successful business on the App Store. The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users. We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store.

This morning, ‌Epic Games‌ began letting players purchase 1,000 V-Bucks in the Fortnite app for $7.99, with the purchases going directly to ‌Epic Games‌ rather than using Apple's in-app purchase system.

At the time, it was not known if ‌Epic Games‌ had some kind of special permission from Apple to introduce such a feature as it is a clear violation of Apple's ‌App Store‌ rules surrounding in-app purchases. Given that the app has now been pulled from the ‌App Store‌, it appears that ‌Epic Games‌ willingly violated Apple's requirements by offering the direct payment plan.

Rule 3.1.1 of Apple's ‌App Store‌ guidelines states that apps that offer in-game currencies need to use the in-app purchase mechanism. Apps are prohibited from including buttons, links, or other calls to action that ask customers to use non-Apple approved payment methods.

3.1.1 In-App Purchase:
- If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.

‌Epic Games‌ made the direct payment option available in the in the United States, Canada, Australia, France, Germany, Spain, the United Kingdom, and other countries, and said that because apps that offer real-life goods and services like Uber and StubHub are not required to use Apple's in-app purchase mechanism, Fortnite should be entitled to the same treatment. ‌Epic Games‌ has also called Apple and Google's 30 percent commission on in-app purchases "exorbitant."

In response to Apple's statement and the removal of Fortnite from the ‌App Store‌, ‌Epic Games‌ announced a new Nineteen Eighty-Fortnite short premiering at 4:00 p.m. Eastern Time, which appears to be a riff on Apple's famous 1984 ad.


‌Epic Games‌' stand against Apple comes as Apple is facing a U.S. antitrust investigation over its ‌App Store‌ rules and policies and as Apple is recovering from another very public dispute over the "Hey" email app.

Update: ‌Epic Games‌ has filed a lawsuit against Apple for pulling Fortnite from the ‌App Store‌. [PDF]

In the filing, ‌Epic Games‌ accuses Apple of being a "the behemoth seeking to control markets, block competition, and stifle innovation" and imposing "anti-competitive restraints" and using "monopolistic practices in markets" against ‌App Store‌ developers.

Apple imposes unreasonable and unlawful restraints to completely monopolize both markets and prevent software developers from reaching the over one billion users of its mobile devices (e.g., iPhone and iPad) unless they go through a single store controlled by Apple, the App Store, where Apple exacts an oppressive 30% tax on the sale of every app. Apple also requires software developers who wish to sell digital in-app content to those consumers to use a single payment processing option offered by Apple, In-App Purchase, which likewise carries a 30% tax.

With the lawsuit, ‌Epic Games‌ says it is not aiming for a cash payout, but instead wants to secure "injunctive relief" in the iOS App distribution market and payment processing market for " hundreds of millions of consumers and tens of thousands, if not more, of third-party app developers."

Update 2: The Nineteen Eighty-Fortnite short is now available on the Fortnite YouTube channel, encouraging people to "join the fight to stop 2020 from becoming 1984." The ad is also available in Fortnite.


‌Epic Games‌ has also created an FAQ explaining the lawsuit it has filed against Apple and why ‌iPhone‌ and ‌iPad‌ users can't access the Fortnite app.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
john ternus on stage

Gurman: Major Apple Leadership Shakeup Impending With John Ternus as Next CEO

Monday October 6, 2025 6:21 am PDT by
Apple is entering its most significant leadership transition in more than a decade as multiple senior executives prepare to depart and CEO Tim Cook begins to shape the company's next generation of leaders, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Jeff Williams, who was viewed as Cook's potential successor for several...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
iCloud iPhone 17 Pro

Apple Highlights Five Perks for iPhone Users Who Pay for iCloud Storage

Monday October 6, 2025 6:29 am PDT by
After launching new iPhones last month, Apple is promoting iCloud+ with a prominent banner on its home page, in a bid to boost its services revenue. In addition to more storage, all iCloud+ plans include five perks for iPhone users. As a refresher, iCloud includes 5GB of storage for free. If you want extra storage, you need to subscribe to an iCloud+ plan. In the United States, prices range...
ios 26 1 slide to stop

Apple Fixes Alarms in iOS 26.1

Monday October 6, 2025 11:56 am PDT by
With the second beta of iOS 26.1, Apple updated the design of alarms set on the iPhone, making them harder to dismiss than before. Stopping an alarm in iOS 26.1 beta 2 requires a new Slide to Stop gesture rather than a simple tap. You can continue to tap to snooze an alarm, but if you want to turn it off entirely, you need to use a swipe. Transitioning from a tap to a slide gesture to...
ipad mini 7 feature blue

iPad Mini 8 on the Way: Expected Features and Release Timeline

Monday October 6, 2025 5:05 am PDT by
A new iPad mini is "absolutely" on the way, according to Bloomberg's Mark Gurman. So what should we expect from the successor to the iPad mini 7 that Apple released a year ago? Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code that Apple mistakenly shared in...

Top Rated Comments

asdavis10 Avatar
67 months ago
Good. Fortnite doesn't provide third parties a way to sell within its game. Why should Apple allow them free real-estate for customers that Apple worked to build?

Apple's store. Apple's rules.
Score: 111 Votes (Like | Disagree)
Secondempire Avatar
67 months ago

Damn, what a mistake, Epic. The amount of money they are losing right now has to be crazy.
I think it was a calculated move, Epic knew Fortnite would get pulled and is taking the short term money loss for what could be a PR win long term
Score: 77 Votes (Like | Disagree)
whyamihere Avatar
67 months ago
Epic did this knowing full well they'd be pulled so they could play the victim.
Score: 62 Votes (Like | Disagree)
macduke Avatar
67 months ago
This is actually a really smart move on Epic's part. They know that Apple is under fire right now, so they pushed out this update to cause calamity. They've made so much money from Fortnite, including on other platforms, that it's worth it for them to take this short-term hit to increase long-term profits. This is about to get quite interesting.
Score: 50 Votes (Like | Disagree)
3224932 Avatar
67 months ago
Epic knows what it’s doing... Baiting Apple during an antitrust investigation. Apple took the bait, and I’m sure it will catch the eye of lawmakers and investigators. Bravo!
Score: 48 Votes (Like | Disagree)
johannnn Avatar
67 months ago
They played with fire lol.
Score: 47 Votes (Like | Disagree)