As a result, Apple has already had the trademark for the term "Rosetta" for sometime, but this new activity and new application surrounding the name is notable given the increasing rumors that Apple is planning on transitioning from Intel to ARM processors in the near future. Apple officially dropped Rosetta support in Mac OS X 10.7 (Lion) in 2011.
The trademark could simply be ongoing protection of a long existing trademark for Apple, but given the recent rumors, the new activity raises the possibility that Apple may decide to recycle the "Rosetta" name for a new emulation layer to transition from Intel to ARM. The trademark was filed under the following category:
A computers computer network And the computer software in which development of the computer programmes on a global communication network and the download for translating and performing are possible, computer software for computings performed by a cross platform, computer software, Electronic machines [apparatus and their parts]
Apple has been widely rumored to transition from Intel to ARM processors in the coming year, but there has be no rumors about how Apple would handle the transition with regard to emulation. Apple currently lists "Rosetta" without the "Apple" prefix in their list of active trademarks.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
But for anyone that's familiar with the concept of the Rosetta Stone, this could be very well the re-used "new" name for Safari's offline translation software as well. (I know what Apple's Rosetta was, just saying.)
That gives me some hope, because I was becoming increasingly worried that Apple was going to rely entirely on developers re-compiling code and not provide an emulation layer.
Obviously the key question here is going to be performance. How fast will binary translation/emulation be and just as importantly how fast are Apple's ARM chips going to be relative to modern Intel Core/AMD Ryzen.
The original Rosetta's performance was acceptable (quite impressive actually on a technical level), particularly for Apple's notebook lineup, but this was due in large part to just how far behind the PowerPC chips used in Apple's notebooks were compared to x86 at the time. Even the original Core Duos used in the first generation MacBooks absolutely destroyed not only the PowerPC G4s used in Apple's iBook/Powerbooks, but even a lot of PowerPC G5 based Macs.
I highly doubt Apple is going to have quite that large of a performance margin this time around so it will be interesting to see just what they can achieve.
...OTOH, if you put an SSD in an old (circa 2010) Mac with a pre Sandy Bridge Core Ix chip (or even Core 2 Duo) it is surprisingly usable today, so perhaps, for casual users this won't matter as much...
Can't say I'm excited. Please let this just be an additional ISA to be used where it makes sense, and not a whole scale transition (unlikely I know, but I can dream right.)
Oh no. Here we go again. I remember that this was how you had to run Power PC apps on Intel machines. That was living hell. What a kluge. If Apple is going to make us do the same for new ARM computers, I am going to be done with it and get a PC.
