Apple Watch Estimated to Reach 100 Million Lifetime Shipments Soon Despite Weaker Demand Last Quarter

Apple Watch continued to lead the smartwatch industry with an estimated 5.2 million shipments worldwide in the first quarter of 2020, well ahead of Huawei, Samsung, Fitbit, and others, according to research firm Canalys.

apple watch close up
Canalys said the Apple Watch did see slow performance in North America and Europe during the quarter, however, which it attributes to Apple customers "switching their attention to AirPods as a 'must-have' accessory." Apple's market share declined to an estimated 36.3 percent for the quarter, down from 46.7 percent in the year-ago quarter.

Huawei trailed in second place with an estimated 2.1 million shipments and 14.9 percent market share for the quarter, followed by Samsung with an estimated 1.8 million shipments and 12.4 percent market share.

canalys watch 1q20
Canalys expects lifetime Apple Watch shipments to reach 100 million units within the next few months, five years after the device launched.

Apple does not provide a breakdown of Apple Watch sales in its earnings reports, so take these estimated figures with a proverbial grain of salt. Apple's "Wearables, Home and Accessories" category did set a new all-time revenue record of $6.3 billion last quarter, including sales of the Apple Watch, AirPods, Beats products, Apple TV, HomePod, iPod touch, and both Apple-branded and third-party accessories.

Related Roundup: Apple Watch 10
Tag: Canalys
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

CarlJ Avatar
66 months ago
Yep, another Apple failure, totally doomed, nobody will buy it.
Score: 20 Votes (Like | Disagree)
cmaier Avatar
66 months ago

Still a disposable watch as no way to replace battery.
Some years of use and it becomes a piece of trash.
Apple and various repair shops can replace the battery.
Score: 19 Votes (Like | Disagree)
Slothosaurus Avatar
66 months ago

If I can't replace the battery by myself I consider it disposable.
And as seen in this tutorial, no way most of Apple Watch owner will follow these dangerous and difficult steps: https://www.ifixit.com/Guide/Apple+Watch+Battery+Replacement/41080
So you are saying its disposable without being able to replace the battery yourself, and then post a guide to replacing the battery yourself?
Score: 16 Votes (Like | Disagree)
Justin Cymbal Avatar
66 months ago
Apple definitely did a great job with the Apple Watch! It’s definitely the best smart watch out there and as far as fitness goes, it’s definitely the best for keeping people healthy!

I have the fifth generation Apple Watch and it works great! I use it every day when I go for walks around my neighborhood with my dog
Score: 15 Votes (Like | Disagree)
djcerla Avatar
66 months ago
And it’s only the beginning. I struggle to see how people will NOT wear life-saving devices ten years from now.


Still a disposable watch as no way to replace battery.
Some years of use and it becomes a piece o trash
You managed to achieve a perfect 100% false score.
Score: 15 Votes (Like | Disagree)
cmaier Avatar
66 months ago

If I can't replace the battery by myself I consider it disposable.
And as seen in this tutorial, no way most of Apple Watch owner will follow these dangerous and difficult steps: https://www.ifixit.com/Guide/Apple+Watch+Battery+Replacement/41080
The fact that "you consider it disposable" does not make it so.

I consider cars useless unless they fly.
I consider bacon useless unless it has negative calories.
I consider smartphones useless unless they have socketed CPUs.

See how that works?

There are many devices in the world that don't let the user easily replace batteries themselves. That doesn't mean they are disposable - it just means that there is a maintenance procedure that is better performed by professionals.
Score: 9 Votes (Like | Disagree)