Apple Watch Estimated to Reach 100 Million Lifetime Shipments Soon Despite Weaker Demand Last Quarter

Apple Watch continued to lead the smartwatch industry with an estimated 5.2 million shipments worldwide in the first quarter of 2020, well ahead of Huawei, Samsung, Fitbit, and others, according to research firm Canalys.

apple watch close up
Canalys said the Apple Watch did see slow performance in North America and Europe during the quarter, however, which it attributes to Apple customers "switching their attention to AirPods as a 'must-have' accessory." Apple's market share declined to an estimated 36.3 percent for the quarter, down from 46.7 percent in the year-ago quarter.

Huawei trailed in second place with an estimated 2.1 million shipments and 14.9 percent market share for the quarter, followed by Samsung with an estimated 1.8 million shipments and 12.4 percent market share.

canalys watch 1q20
Canalys expects lifetime Apple Watch shipments to reach 100 million units within the next few months, five years after the device launched.

Apple does not provide a breakdown of Apple Watch sales in its earnings reports, so take these estimated figures with a proverbial grain of salt. Apple's "Wearables, Home and Accessories" category did set a new all-time revenue record of $6.3 billion last quarter, including sales of the Apple Watch, AirPods, Beats products, Apple TV, HomePod, iPod touch, and both Apple-branded and third-party accessories.

Related Roundup: Apple Watch Series 6
Tag: Canalys
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

CarlJ Avatar
10 months ago
Yep, another Apple failure, totally doomed, nobody will buy it.
Score: 20 Votes (Like | Disagree)
cmaier Avatar
10 months ago

Still a disposable watch as no way to replace battery.
Some years of use and it becomes a piece of trash.
Apple and various repair shops can replace the battery.
Score: 19 Votes (Like | Disagree)
Slothosaurus Avatar
10 months ago

If I can't replace the battery by myself I consider it disposable.
And as seen in this tutorial, no way most of Apple Watch owner will follow these dangerous and difficult steps: https://www.ifixit.com/Guide/Apple+Watch+Battery+Replacement/41080
So you are saying its disposable without being able to replace the battery yourself, and then post a guide to replacing the battery yourself?
Score: 16 Votes (Like | Disagree)
djcerla Avatar
10 months ago
And it’s only the beginning. I struggle to see how people will NOT wear life-saving devices ten years from now.


Still a disposable watch as no way to replace battery.
Some years of use and it becomes a piece o trash
You managed to achieve a perfect 100% false score.
Score: 15 Votes (Like | Disagree)
jcswim312 Avatar
10 months ago
Apple definitely did a great job with the Apple Watch! It’s definitely the best smart watch out there and as far as fitness goes, it’s definitely the best for keeping people healthy!

I have the fifth generation Apple Watch and it works great! I use it every day when I go for walks around my neighborhood with my dog
Score: 14 Votes (Like | Disagree)
cmaier Avatar
10 months ago

If I can't replace the battery by myself I consider it disposable.
And as seen in this tutorial, no way most of Apple Watch owner will follow these dangerous and difficult steps: https://www.ifixit.com/Guide/Apple+Watch+Battery+Replacement/41080
The fact that "you consider it disposable" does not make it so.

I consider cars useless unless they fly.
I consider bacon useless unless it has negative calories.
I consider smartphones useless unless they have socketed CPUs.

See how that works?

There are many devices in the world that don't let the user easily replace batteries themselves. That doesn't mean they are disposable - it just means that there is a maintenance procedure that is better performed by professionals.
Score: 9 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
OLED iPad Pro and MacBook Pro

iPad and MacBook Models With OLED Displays Rumored to Launch in 2022

Thursday March 4, 2021 8:19 am PST by
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow. Apple has gradually increased its adoption of OLED...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...