Apple's Attempts to Automate Product Assembly Have Met With Limited Success

The Information today published a detailed look at the difficulties Apple has faced trying to assemble its products with robots rather than humans.

apple recycling robot iphone
The report claims that, beginning in 2012, Apple assembled a team of robotics and automation specialists at a secret lab in Sunnyvale, California to search for ways to reduce the number of workers on its production lines. However, the team is said to have quickly encountered challenges designing some of these automated systems:

Building a robot that can fasten screws is among the hardest challenges in the industry. A robot must pick up the screw at a specific angle and align it with a hole using multiple industrial cameras. Apple uses screws so tiny that robots had no way to measure the force used to drill them in. By contrast, human workers can feel the resistance from their hand and can tell when something is off.

As for putting glue onto display panels, Apple’s specifications are so tight that glue must often be placed within a millimeter of its desired spot inside a product. One former team member said well-trained Chinese workers were more adept at applying glue than their robot counterparts.

While many of the automated systems were abandoned or not implemented, the team apparently did have some success replacing workers with robots for simpler tasks such as testing of products like the Apple TV, Apple Watch, and iPad.

The report provides many more examples of Apple's attempts at ramping up automation, only to experience challenges. In 2014, for instance, Apple attempted to automate assembly of its since-discontinued 12-inch MacBook, but the production line apparently turned out to be more trouble than it was worth due to various issues:

In early trials, the conveyor systems moved erratically, slowing down the movement of parts. A robot that installed the keyboard using 88 small screws kept malfunctioning, requiring humans to come in afterward and rework most of the process. Containers used for moving parts kept piling up on conveyors, creating traffic jams.

These issues apparently led Apple to delay the launch of the 12-inch MacBook by around six months. The notebook was released in April 2015.

The report concludes that, while Apple has not had much success using robots to assemble its products as a whole, automation can be effective for specific parts. A few years ago, Apple also introduced a robot named Daisy that can take apart up to 200 iPhone devices per hour, removing and sorting components for recycling purposes.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...

Top Rated Comments

AngerDanger Avatar
72 months ago
"Man, I gotta say, ever since we hired that John guy, these machines just haven't been testing as well…"

"Wait, which John?"

"Uh, something with a C in it. Cameron? Connor?"
Score: 26 Votes (Like | Disagree)
NMBob Avatar
72 months ago
If they weren't so hard to repair maybe they would be easier to build.
Score: 23 Votes (Like | Disagree)
szw-mapple fan Avatar
72 months ago
Same thing Tesla discovered when they tried to automate all of the Model 3's production. Robots just aren't precise enough at the moment for some tasks. That will change in the years to come, but it will remain this way for the foreseeable future.
Score: 18 Votes (Like | Disagree)
cmaier Avatar
72 months ago

Interesting....Tim wants to help mankind, help the vulnerable etc. etc. but his company has been striving to come up with ways to reduce the number of workers. I am confident that the robots will regularly send food packages to the families of the workers who are terminated.
By your argument we shouldn’t automate any menial jobs.

The reasons Apple want to do this are to improve quality, to be able to do manufacturing in countries without millions of laborers willing to work for a couple dollars a day, and to allow workers to spend time on higher-valued jobs.
Score: 17 Votes (Like | Disagree)
Expos of 1969 Avatar
72 months ago

Glad to hear people are not replaceable yet.
Have you not been to supermarkets, drug stores, banks etc. recently? They are attempting to force us to use self-service scanning and cash out tills so they can fire millions of people. And for the most part we are bending and happily accommodating their wishes. Not even a discount on our purchases for doing so. We are blindly putting our neighbours on the unemployment line.
Score: 16 Votes (Like | Disagree)
Expos of 1969 Avatar
72 months ago

By your argument we shouldn’t automate any menial jobs.

The reasons Apple want to do this are to improve quality, to be able to do manufacturing in countries without millions of laborers willing to work for a couple dollars a day, and to allow workers to spend time on higher-valued jobs.
But many of the workers who are terminated from assembly line type jobs do not have the skills and will not be trained to take on the higher valued jobs. In North America (and very probably other areas) over the past 20 years the work opportunities for these people (high school graduates or lower education) have been cancelled (many sent off shore). Many of these folks have been left with nothing or having to repeat "And would you like fries with that?" for 8 hours a day.
Score: 15 Votes (Like | Disagree)