Global iPhone Sales Dropped an Estimated 8% in Q1 2020, Overall Smartphone Sales Down 20%

Apple's iPhone sales dropped eight percent in the first quarter of 2020, according to new data shared today by Gartner.

iphonesalesgartnerq12020
Apple sold an estimated 40.92 million smartphones during the quarter, a 3.7 million drop from the 44.57 million that it sold in the first quarter of 2019.

Other smartphone manufacturers saw much steeper drops in sales. Samsung's sales, for example, were down 22.7 percent, and Huawei's sales were down 27.3 percent. Xiaomi was the only smartphone manufacturer that saw a slight increase in sales, with the overall smartphone market down 20.2 percent.

"The coronavirus pandemic caused the global smartphone market to experience its worst decline ever," said Anshul Gupta, senior research analyst at Gartner. "Most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place."

Apple in early February was forced to close all of its retail stores in China, and later in the year, the rest of its stores across the world were shuttered amid the global pandemic.

Stores in China started reopening in late February, and by mid-March, all retail locations in China were operational, just in time for Apple's other stores to shut down on March 14.

Apple has been slowly reopening its stores outside of China since the beginning of May and while not all locations have reopened, close to 100 stores in the U.S are open for repairs and pickups, plus stores in countries like Australia, Canada, Italy, and Germany have reopened.

"Apple had a strong start to the year thanks to its new product line up that saw strong momentum globally. If COVID-19 did not happen, the vendor would have likely seen its iPhone sales reached record level in the quarter. Supply chain disruptions and declining consumer spending put a halt to this positive trend in February," said Annette Zimmermann, research vice president at Gartner. "Apple's ability to serve clients via its online stores and its production returning to near normal levels at the end of March helped recover some of the early positive momentum."

Apple in April shared its earnings results for the second fiscal quarter of 2020, which corresponds to the first calendar quarter of the year. Apple posted revenue of $58.5 billion, up just slightly from the $58 billion in revenue it brought in during the second fiscal quarter of 2019.

Tag: Gartner

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

calzon65 Avatar
72 months ago
With Samsung and Huawei down 23% and 27% respectively, Apple's much smaller drop of just 8% is impressive.
Score: 12 Votes (Like | Disagree)
ItchyRat2160 Avatar
72 months ago
Oh no. How will this multibillion dollar company cope?
Score: 6 Votes (Like | Disagree)
lkrupp Avatar
72 months ago

Oh no. How will this multibillion dollar company cope?
How will this trillion dollar company cope? There, I fixed it for you.


Not surprised fewer want to buy a new $400-$1200 smartphone when they’re all sitting at home with nobody to show it off to. Especially if you lost your job and need to save money. The fast upgrade cycle thing is definitely about the status symbol of having the newest and most expensive. It’s like jewelry. There’s really no reason to buy a new iPhone more often than once every 3-4 years unless you break it or lose it. Still on iPhone 7 and sticking with it for a while longer, though I planned to buy the SE before the pandemic hit. Maybe later this year, or next year.
iPhone sales were down 8% while the overall market was down 20%. That means people are still buying $400-$1200 smartphones while the cheap end of the market collapsed.
Score: 6 Votes (Like | Disagree)
mistasopz Avatar
72 months ago

Xiaomi’s phones aren’t even sold in the USA, they’re just another irrelevant Chinese brand here, same as Huawei.
Who said anything about the USA? These are *world wide* sales figures. It might surprise you to learn that the USA is not the world you know.
Score: 5 Votes (Like | Disagree)
calzon65 Avatar
72 months ago

Not surprised fewer want to buy a new $400-$1200 smartphone when they’re all sitting at home with nobody to show it off to. Especially if you lost your job and need to save money. The fast upgrade cycle thing is definitely about the status symbol of having the newest and most expensive. It’s like jewelry. There’s really no reason to buy a new iPhone more often than once every 3-4 years unless you break it or lose it. Still on iPhone 7 and sticking with it for a while longer, though I planned to buy the SE before the pandemic hit. Maybe later this year, or next year.
You are right, especially for phones closer to the $1,000+ price. I kept my 6s for years and recently purchased the new 2020 SE. I'm thrilled with the new SE, it's a great form factor (size) and a fantastic value; I think it will be a big hit for Apple.
Score: 5 Votes (Like | Disagree)
magicschoolbus Avatar
72 months ago
Sales will be down across the board for every company so it's really no surprise. I also think we have reached peak smartphone. Not really anywhere to go from where we are at other then fancy cameras and faster processors.
Score: 3 Votes (Like | Disagree)