Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos - MacRumors
Skip to Content

Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos

Apple this week shared a series of inspiring videos tied to its "Everyone Can Create" and "Everyone Can Code" initiatives on its YouTube channel in Brazil. The titles and captions are in Portuguese, but some of the videos have English narration.

The first video interviews students on what creativity means to them, while the other videos highlight students using Apple's free Swift Playgrounds app to learn how to code in classrooms around the world, including in Orange, California; Blackpool, England; Osaka, Japan; Querétaro City, Mexico; and Sainte-Julie, a suburb of Montreal, Canada.



Everyone Can Create is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies, and coding. The series of guides teach students to develop ideas through drawing, music, video, and photos on the iPad.

Everyone Can Create resources are available through Apple Books, while the Swift Playgrounds app is available on the App Store.

Popular Stories

Home Hub Command Center with Dome Base Feature

Apple Smart Home Hub to Feature iMac G4-Style Design

Wednesday September 30, 2026 4:36 am PDT by
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports. The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
HomePod minis on gradient feature 1 1

Three New Apple Smart Home Products Coming on October 13

Wednesday September 30, 2026 4:04 am PDT by
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman. Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
iPhone Duo Open

iPhone Duo Reportedly Facing Production Problems Ahead of Launch

Tuesday September 29, 2026 6:16 am PDT by
The iPhone Duo is reportedly facing production difficulties ahead of its October launch, with early output expected to be limited. A person said to be close to Foxconn's supply chain told China's Jiemian News that final assembly yields for Apple's first foldable iPhone were only slightly above 60% as of September 17. The source said that, under Apple's current quality standards, it could...

Top Rated Comments

imnotthewalrus Avatar
83 months ago
It’s nice that Apple is at least somewhat involved in education, however gone are the days when someone wanted Apple training on advanced learning. I was a creative for 8 years before they ditched the One To One program and traditional workshops, and I was certified in Logic Pro. Now there is ZERO help for pro apps.
Score: 4 Votes (Like | Disagree)
Darth Tulhu Avatar
83 months ago

But not everyone should?
Why?

Not everything that's created needs to be for public consumption.

I for one like to make music for me and no one else. I'm nowhere near as good to be a pro, but I'm good enough to enjoy it.

My daughter loves to draw on her iPad, and has gotten so proficient she was getting requests for monetization on Instagram on a few of her posts. But she doesn't do it for the money or the adulation. Not even I have seen all her work (she refuses to show it all).

My son loved to make stop motion videos with his action figures. All stuff no one outside the family will ever see, but it was fun for him to DO.

The creative process is it's own reward, which is what Apple is really going for here.

Everybody can use a hobby...
Score: 3 Votes (Like | Disagree)
otternonsense Avatar
83 months ago
Oh, Apple. I understand the "get them while they're young" approach. But is it fair advertising for the Brazilian educational system and its cultural/financial/social reality and needs to show jolly Californian upper class schoolkids? A bit ivory-towery perhaps?
Score: 3 Votes (Like | Disagree)
83 months ago
maybe Apple should create more instead of destructing, I think of Aperture. This is just family makerting a la McDonald.
Score: 2 Votes (Like | Disagree)
ArtOfWarfare Avatar
83 months ago
Just makes me think of the greatest monologue in all of cinema...

I have made no secret of my disdain for Mr. Jobs's famous motto: Anyone can create. But I realize, only now do I truly understand what he meant. Not everyone can become a great creator, but a great creator can come from anywhere.
The whole movie is pretty great, but the entire monologue (not just my excerpt) elevates the whole thing over the top. Perfectly written. Perfectly performed.
Score: 2 Votes (Like | Disagree)
Darth Tulhu Avatar
83 months ago

Agreed. I had a look at the coding stuff and some of the courses are very involved. That may be good for a few but I'm pretty sure that other languages such as Python and development tools such as Visual Studio Code would be more directly accessible and of use in a career. I know that there are common concepts across the languages and tools but you may as well start off as you mean to go on.

Not everyone can code. Not everyone wants to either. I'd like to be artistic but that's just not me. We're all different.
No, not everyone can code WELL. But with minor instruction, I believe all but the most mentally challenged CAN code.

The hangup is how much, for what purpose, etc.

I myself don't have the inclination to code. I don't enjoy it, even if I make a living in support of it. I am better as a mechanic than an engineer (I understand code to a degree and can modify it and get it to work). I have to grind at it.
But over time I was able to learn and I have written small shell scripts for very specific purposes.

Everyone (who's not in a coma) can cook. Whether or not they're meant to open a restaurant is another story. They might just be able to feed themselves.

There are levels of ability for everything, and someone with "mediocre" ability can co-exist and support the "greats".

I get it if you don't want to be or consider yourself artistic, but coding IS art as much as it is science and math. I've learned that much in my 10 years in the industry.
Score: 1 Votes (Like | Disagree)
Latest Stories
AT&T Acknowledges iPhone 18 Pro Max Issues: 'Update Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: 'Update Immediately'
6 hours ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
12 hours ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
13 hours ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
14 hours ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
16 hours ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
18 hours ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
18 hours ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
18 hours ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
19 hours ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
20 hours ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
21 hours ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
22 hours ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
22 hours ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
23 hours ago
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
PSA: Apple Mail on Mac May Stop Syncing Microsoft 365 Accounts Today
23 hours ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
1 day ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
1 day ago
Apple Invites App Updated With Three New Features
Apple Invites App Updated With Three New Features
2 days ago
Apple Event on October 13?
Apple Event on October 13?
2 days ago
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
Apple Watch SE 3 vs. Series 12 Buyer's Guide: Which Should You Buy?
2 days ago
iPad Mini 8 to Offer These 10 New Features
iPad Mini 8 to Offer These 10 New Features
2 days ago
DoorDash Unveils AI Food Ordering Through Apple's Messages App
DoorDash Unveils AI Food Ordering Through Apple's Messages App
2 days ago
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
Amazon Takes Up to $150 Off Select M5 MacBook Air Models
2 days ago
Apple Still Plans to Release a New Full-Sized HomePod
Apple Still Plans to Release a New Full-Sized HomePod
2 days ago
Apple Working to Expand HomeKit
Apple Working to Expand HomeKit
2 days ago
Apple Smart Home Hub to Feature iMac G4-Style Design
Apple Smart Home Hub to Feature iMac G4-Style Design
2 days ago
Three New Apple Smart Home Products Coming on October 13
Three New Apple Smart Home Products Coming on October 13
2 days ago
Apple Pay Now Available in India With Axis Bank Cards
Apple Pay Now Available in India With Axis Bank Cards
2 days ago
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse
2 days ago
AirPods 5 Teardown: Batteries Removable, Case Still Tough
AirPods 5 Teardown: Batteries Removable, Case Still Tough
3 days ago