Apple Promotes 'Everyone Can Create' Campaign With Series of Inspiring Videos

Apple this week shared a series of inspiring videos tied to its "Everyone Can Create" and "Everyone Can Code" initiatives on its YouTube channel in Brazil. The titles and captions are in Portuguese, but some of the videos have English narration.

The first video interviews students on what creativity means to them, while the other videos highlight students using Apple's free Swift Playgrounds app to learn how to code in classrooms around the world, including in Orange, California; Blackpool, England; Osaka, Japan; Querétaro City, Mexico; and Sainte-Julie, a suburb of Montreal, Canada.



Everyone Can Create is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies, and coding. The series of guides teach students to develop ideas through drawing, music, video, and photos on the iPad.

Everyone Can Create resources are available through Apple Books, while the Swift Playgrounds app is available on the App Store.

Top Rated Comments

(View all)
Avatar
18 weeks ago
It’s nice that Apple is at least somewhat involved in education, however gone are the days when someone wanted Apple training on advanced learning. I was a creative for 8 years before they ditched the One To One program and traditional workshops, and I was certified in Logic Pro. Now there is ZERO help for pro apps.
Score: 4 Votes (Like | Disagree)
Avatar
18 weeks ago


But not everyone should?

Why?

Not everything that's created needs to be for public consumption.

I for one like to make music for me and no one else. I'm nowhere near as good to be a pro, but I'm good enough to enjoy it.

My daughter loves to draw on her iPad, and has gotten so proficient she was getting requests for monetization on Instagram on a few of her posts. But she doesn't do it for the money or the adulation. Not even I have seen all her work (she refuses to show it all).

My son loved to make stop motion videos with his action figures. All stuff no one outside the family will ever see, but it was fun for him to DO.

The creative process is it's own reward, which is what Apple is really going for here.

Everybody can use a hobby...
Score: 3 Votes (Like | Disagree)
Avatar
18 weeks ago
Oh, Apple. I understand the "get them while they're young" approach. But is it fair advertising for the Brazilian educational system and its cultural/financial/social reality and needs to show jolly Californian upper class schoolkids? A bit ivory-towery perhaps?
Score: 3 Votes (Like | Disagree)
Avatar
18 weeks ago
Just makes me think of the greatest monologue in all of cinema...

I have made no secret of my disdain for Mr. Jobs's famous motto: Anyone can create. But I realize, only now do I truly understand what he meant. Not everyone can become a great creator, but a great creator can come from anywhere.

The whole movie is pretty great, but the entire monologue (not just my excerpt) elevates the whole thing over the top. Perfectly written. Perfectly performed.
Score: 2 Votes (Like | Disagree)
Avatar
18 weeks ago
maybe Apple should create more instead of destructing, I think of Aperture. This is just family makerting a la McDonald.
Score: 2 Votes (Like | Disagree)
Avatar
18 weeks ago
While 10-15 years ago there definitely was a mad iOS app creation stampede since it was all new and a wide open void - today (17 years later) it's a completely different landscape.
All the easy apps made by Indy developers have already been built by the dozens and now there's millions of apps in the App Store.
At this late stage of the game- the question needs to be asked- wihat do I have to offer that will be valuable, and will all the time and headache I spend creating an app (and supporting it) be worth my while?

It's a tough question that needs to be answered BEFORE even considering playing around with Swift
Score: 1 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...