Apple shipped around 2.5 million iPhones in China last month, rebounding slightly after one of its worst months in the country on record (via Reuters).

iphone 11 china
Apple sold fewer than 500,000 iPhones in February amid curbs on travel and transport, amounting to an almost 60 percent slump in iPhone sales.

Mobile phone companies in general are hoping to see demand recover in China, where restrictions on movement have recently eased. Many are looking to increase sales in the country as a way to cushion declines in overseas markets in the coming months.

Meanwhile, multiple third-party resellers in China have been offering discounts on Apple's ‌iPhone‌ 11 lineup in an attempt to bolster demand during a time when consumer confidence and spending is lower.

Chinese resellers offered similar discounts on ‌iPhone‌ XS and ‌iPhone‌ XR models in early 2019, shortly after Apple lowered its revenue guidance for the first quarter of its 2019 fiscal year due to fewer ‌iPhone‌ upgrades than it had anticipated.

Tag: China

Top Rated Comments

dotnet Avatar
55 months ago
A doubling of the pre-60%-slump figure (1.25M) is a slight rebound?
Score: 5 Votes (Like | Disagree)
Charles Cohen Avatar
55 months ago
If Apple keep making money in these F'ed times they better be giving back in a big way. If people keep dying they inadvertently wont have customers.
Score: 3 Votes (Like | Disagree)
robjulo Avatar
55 months ago
Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.


From shipping 500k to shipping 2.5 million is still a 4x increase. Stores don’t submit orders and reorders if they’re not selling product. No one wants to sit on inventory.
Score: 3 Votes (Like | Disagree)
Abazigal Avatar
54 months ago
Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.
The issue here is that different vendors interpret and report shipment data differently.

For Apple, units shipped equate units actually sold (or at least very close to it). This works because Apple tends to have more insight into their sales volume, thanks to their Apple stores and stronger relationship with retailers. Not to mention Apple controls the underlying OS, so they will know when a new device has been activated (implying it has been sold).

For Samsung, they are strong at distribution, in that they are able to quickly push out a new product to many countries in short order. However, the problem is that they often have little clue on how many of their smartphones have been bought by consumers, because they are reliant on mobile carriers for sales data.

We see this in the way Samsung kept revising their sales number of galaxy folds downwards, from 1 million, to 400-500 thousand, and I am betting the final number is probably less than 200 thousand. The reason for this is simple - Samsung simply has no idea.

So Samsung knows very well how many phones they have produced (why wouldn’t they), which equates to number shipped, but not so much about how many phones have actually been purchased by consumers. For all we know, they really could be sitting in a warehouse somewhere.

That’s the difference. The lack of a common standard when it comes to reporting units shipped. For Apple, units shipped - units sold. For Samsung, not necessarily.

These companies care Zero about anyone who posts here so why some have some kind of bizarre need to defend multi billion dollar companies...is beyond weird.
My rationale is very simple.

Right is right, even if it means I am speaking up in favour of a soulless, faceless company or somebody that I don’t like.

Wrong is wrong, even if the subject in question is my good friend.

I speak up for Apple (most of the time) not because I have some uncontrollable urge to defend a trillion-dollar company or that I am in their pocket (I can only say ‘I wish’), but because I simply feel that their arguments don’t hold water.

If your friend or family member were to share a piece of fake news via WhatsApp or try to perpetuate an erroneous piece of information (like using toothpaste to soothe a burn), you would point that out. I am just doing the same when it comes to any discussion here on Apple. Arguments are made, I happen to not agree with them based on my own understanding of how Apple works, and so I speak up.
Score: 2 Votes (Like | Disagree)
Michael Scrip Avatar
55 months ago

From shipping 500k to shipping 2.5 million is still a 4x increase. Stores don’t submit orders and reorders if they’re not selling product. No one wants to sit on dead inventory.
Exactly.

I love it when people think Apple just blindly ships products to stores but the stores are unable to sell them to consumers. It's as if an iPhone will sit on a shelf for months at a time.

I guess people think that iPhones end up like all those E.T. cartridges buried in the desert ('https://en.wikipedia.org/wiki/Atari_video_game_burial').

:p
Score: 2 Votes (Like | Disagree)
PickUrPoison Avatar
55 months ago

Yet that exact opposite rationale is often set forth on here when competitors cite shipment data. As though there are warehouses full of unsold Galaxy phones.
I can’t speak for other posters or any particular competitor’s practices, though some companies have been known to stuff the channel (with product that later gets rebated after being sold in “two-fer” deals).

But I haven’t seen anyone arguing about overstated android shipments for years. I do have hundreds of trolls blocked though, so I might’ve missed those posts. Feel free to link them and I’ll comment.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...