Apple Slaps Up to 10% Price Increase on Built-to-Order Mac Configurations in Many Countries

Sometime during all the launch hype of last week's new MacBook Air and iPad Pro, Apple quietly increased the prices of almost all Mac build-to-order options on its regional online stores outside the United States.

applemacs
In Canada, Europe, Australia, and many parts of Asia, customers configuring any new ‌MacBook Air‌, MacBook Pro, iMac, ‌iMac‌ Pro, Mac Pro or Mac mini now face paying approximately 10 percent more for each component upgrade than they did prior to last Wednesday.

In the U.K. for example, when customizing a base configuration 2.3GHz 8-Core 16-inch MacBook Pro, upgrading to a 2.4GHz processor costs £200, where previously it cost £180.

Likewise, jumping from 16GB to 32GB of RAM now costs £400 (previously £360), bumping the AMD Radeon Pro 5500M GPU from 4GB to 8GB costs £100 (previously £90), and upgrading from 1TB storage to 2TB costs £400 (formerly £360).

Altogether, the hikes add an extra £110 to the price tag of this built-to-order 16-inch MacBook Pro – a combined total of £3,899 rather than £3,789.

uk mac BTO price hikes march 2020

16-inch MacBook Pro BTO prices – March 16 compared to March 23

Apple didn't change the standard prices of its Mac base configurations, which is probably why the changes initially went under the radar. However, two eagle-eyed readers from the U.K. got in touch with MacRumors after the total cost of their custom Mac configs, which had been languishing in their online Apple Store bags for a time, suddenly changed overnight.

It's not clear what provoked Apple to raise BTO Mac prices for consumers outside the U.S., although fluctuations in exchange rates, supply constraints, and labor shortages can't be ruled out. Either way, the fact remains that processor, RAM, graphics, and storage upgrades selected during checkout cost around 10 percent more than they did this time last week.

(Thanks, Andy and Glen!)

Top Rated Comments

bladerunner2000 Avatar
31 months ago
Not enough profits for the trillion dollar company.
Score: 51 Votes (Like | Disagree)
SW3029 Avatar
31 months ago
Relax everyone. Apple isn't price gouging or being greedy. They are responding to the collapse of foreign currencies like the UK pound, euro, yen, etc. All those currencies have been pummeled in the last 2 weeks as forex traders rush to the US dollar for security.

As currencies collapse against the dollar, products and parts naturally become more expensive overseas as almost all imports into countries are conducted in dollars and not the local currency.

This is a normal price change completely expected with the plummeting forex market.

So. Just. Chill. with the greed and conspiracy theories mkay?

Virtually every other company that relies on importing products across national borders will be rising prices soon in those countries if they haven't already.

As for why BTO prices have risen in the countries and not prices of standard configs, it's because stores and warehouses in those countries are already stocked with the standard config models – they were imported into the country BEFORE the forex collapse. BTO models are, as the name suggests, built to order in overseas factories and then STILL need to be imported under the higher costs due to the fall in international forex.

If foreign currencies stay depressed against the US dollar, Apple will eventually need to raise prices of standard config Macs in foreign countries too because those will need to be imported at the now higher prices into those countries when the existing stock in those countries run out.
Score: 20 Votes (Like | Disagree)
cambookpro Avatar
31 months ago
Even as a Brit, I'm not too surprised about this. GBP to USD has dropped at least 10% since the introduction of the 16". Probably not helped by COVID and USD being a relative safe haven.



After 20% VAT, we're actually paying (slightly) less than the USA for base models at the moment (although it really doesn't feel like it).
Score: 13 Votes (Like | Disagree)
JoelTheSuperior Avatar
31 months ago
On the upside this has solidified my decision to switch back to PC. The BTO prices from Apple are quite frankly insulting. If you can honestly defend this you need to have a good hard look at what the prices for the components cost from literally anyone else. Apple RAM has nothing special about it and in the case of the Mac Pro it was shown to be downright bottom of the barrel stuff.


Even as a Brit, I'm not too surprised about this. GBP to USD has dropped at least 10% since the introduction of the 16". Probably not helped by COVID and USD being a relative safe haven.

After 20% VAT, we're actually paying (slightly) less than the USA for base models at the moment (although it really doesn't feel like it).
Indeed, crying shame really seeing as how we don't have the high salaries of the US to make up for it. Average of $41k in the UK versus $65k in the US.
Score: 11 Votes (Like | Disagree)
ImperialForces Avatar
31 months ago
This is disturbing. We can only hope they don’t stick with these kind of business practices and this isn’t successful enough to become precedent.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
31 months ago
BREAKING: Sometimes companies need to raise prices.

The good news is people have choices. Don't like the increase? Reward another company with your currency and purchase their products instead.
Score: 9 Votes (Like | Disagree)

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone X and the iPhone XS. Battery percent...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
ipad pro magic keyboard white

Rumor Claims Next iPad Pro to Feature New Four-Pin Smart Connector

Sunday August 7, 2022 11:57 am PDT by
A new rumor claims that the next-generation 12.9-inch and 11-inch iPad Pro will feature a new four-pin Smart Connector, an update from the current three-pin connector in the iPad Pro. The rumor from Mac Otakara, citing "reliable sources," says that the next iPad Pro, expected to debut possibly as soon as this fall, will feature a new Smart Connector that has four-pins rather than three. The...