IDC: Apple Dominated the Wearables Market Last Quarter on Popularity of Apple Watch, AirPods, and Beats

Apple shipped more than 43.4 million wearables in the last quarter of 2019, according to data compiled by research firm IDC (via DigiTimes).

IDC wearables figures Q419
The figures for Apple include unit shipments of Apple Watch, AirPods, AirPods Pro, and its Beats lineup. Taken together, the data suggests Apple had a 36.5 percent share of the wearables market. The only blot on its report card was a slight decline in Apple Watch shipments over the quarter because of supply shortages.

According to IDC, Xiaomi came a distant second in Q419, with 12.8 million unit shipments (9.4 million of which were wristbands) and just 10.8 percent market share. Shipments of Samsung's Galaxy Active and Active 2 smartwatches saw the company come third with 10.5 million units shipped and an 8.8 percent market share.

"2019 marked a strong step forward for the worldwide wearables market," said Ramon Llamas, research director for IDC's Wearables Team. "Hearables were the big story due to new product introductions and more smartphones cutting the cord with traditional earphones, practically driving users to purchase a hearable. Not to be overshadowed were smartwatches and fitness trackers, which both posted record annual volumes from an abundance of lower-cost models."

The global wearables market grew by 82.3 percent in the fourth quarter of 2019, reaching a new high of 118.9 million devices shipped, according to IDC data.

The rapid growth is said to have been mainly due to the increasing popularity of earbuds and headphones, which captured 55.3 percent of the entire market. Other popular categories during the quarter included smartwatches (15.3 percent) and wrist bands (17.7 percent).

Across the whole of 2019, Apple is said to have shipped more than 106 million units in the market, up 121.7 percent from the previous year.

DigiTimes sparked interest recently by suggesting Apple is planning to launch an "AirPod Pro Lite," describing the earbuds as an "entry-level version of Apple's AirPods Pro series." Apple already offers AirPods for $50 less than AirPods Pro, so it's unclear how "AirPods Pro Lite" would fit into Apple's lineup.

According to Apple analyst Ming-Chi Kuo, Apple is also prepping new high-end over-ear headphones to round out its wearable lineup. Icons allegedly representing the Apple-branded headphones were recently found in leaked iOS 14 code.

A Bloomberg report claimed Apple's upcoming over-ear wireless headphones will feature active noise-canceling and launch in the second half of 2019 for the over-ear headphones, but Kuo in January 2020 said that "high-end Bluetooth headphones" would launch during the first half of the year, which could refer to the same product.

Tag: IDC

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
fcc vision pro leak

FCC Accidentally Leaks Apple's Next Vision Pro

Tuesday September 30, 2025 3:48 pm PDT by
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset. One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro. The FCC's uploads are transmission tests, SAR test reports, and...
macbook pro prime day 2025

FCC Leaks Upcoming MacBook Pro and More

Tuesday September 30, 2025 1:58 pm PDT by
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch. The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...

Top Rated Comments

djcerla Avatar
73 months ago
And this (plus iPhone’s AR) is only the rolling start for the Next Big Thing.


Samsung’s YoY growth is pretty impressive. While their totaled shipped numbers are still significantly lower, they’re showing good growth. I’ve noticed this in the wild too. I have started to see many more of the latest iteration of their watch, unsure of the designation.
They are trying to build critical mass by giving away their wearables, bundled with phones or tablets purchases.
Score: 4 Votes (Like | Disagree)
DNichter Avatar
73 months ago

I think many people underestimate how strategic and forward-thinking Cook's move was/is for Apple. As CEO he deserves a ton of credit. AR is the next step, with a ton of potential.
I agree. He of course doesn't have the vision like Jobs did, but he has been able to get Apple into the right areas for the future. I think he is massively undervalued.
Score: 2 Votes (Like | Disagree)
crcuilla Avatar
73 months ago
I guess if we can re-label headphones and ear buds as "wearables" then...

:rolleyes:
Score: 2 Votes (Like | Disagree)
Dave245 Avatar
73 months ago
The Watch is the best smartwatch on the market so far. I love my Series 4, I'm looking forward to what they announce with this years Series 6.
Score: 2 Votes (Like | Disagree)
DNichter Avatar
73 months ago
This really shows just how strong of a move it was for Tim Cook and Apple to pivot away from strictly iPhone a few years back. Wearables are a major category moving forward with a ton of opportunity for growth.
Score: 2 Votes (Like | Disagree)
I7guy Avatar
73 months ago

....I kind of doubt wearables + home will keep growing. My Apple Watch is nice and fine, but I kind of doubt I'll ever replace it. My wife pretty much never wears hers. If Apple Watch were a compelling product that felt like it was worth replacing regularly, sure. But I think it's more likely that it already peaked. The category is growing because of the AirPods, not the Apple Watch, and I expect that will peak fairly soon, ....
Tough to derive a billion+ dollar entire segment based on anecdotal, personal feelings.
Score: 2 Votes (Like | Disagree)